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Adwords Self Competition
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Transcript of Adwords Self Competition
![Page 1: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/1.jpg)
AdWordsSelf
Competition
![Page 2: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/2.jpg)
NON è Self Competition
Quando le parole chiave sono contenute all'interno della stessa campagna, non è Self Competition.
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![Page 3: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/3.jpg)
Posso pubblicare più di un annuncio su una pagina?
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![Page 4: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/4.jpg)
Esiste una risposta ufficiale
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![Page 5: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/5.jpg)
La regola
«la gestione di più account associati alle stesse parole chiave o alla stessa azienda non è di norma consentita...»
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![Page 6: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/6.jpg)
L’eccezione
«…salvo in alcuni casi.»
Non importa che tu sia un’azienda o un consulente l’importante è che cominci ad investire.
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![Page 7: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/7.jpg)
Prodotti o servizi diversi
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![Page 8: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/8.jpg)
I siti devono avere scopi diversi
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![Page 9: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/9.jpg)
No a sovrapposizioni di prodotti
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![Page 10: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/10.jpg)
Differenza di prezzo
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![Page 11: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/11.jpg)
Eccezioni consentite da Google
Prodotti o servizi differenti
Scopi diversi
Sovrapposizioni di prodotti al minimo
Differenza di prezzo notevole
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![Page 12: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/12.jpg)
Da eccezioni a spunti
Valorizzare le differenze
Sottolineare l’unicità del sito
Citare le esclusività
Utilizzare offerte e promozioni
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![Page 13: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/13.jpg)
Case History
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![Page 14: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/14.jpg)
Valorizzare le differenze
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![Page 15: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/15.jpg)
Stesso fine, processo differente
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< Landing Page
< Approfondimento località
< Scelta
<Richiesta disponibilità
![Page 16: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/16.jpg)
Stesso fine, processo differente
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< Landing Page
< Approfondimento tipo di vacanza
< Scelta
< Richiesta disponibilità
![Page 17: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/17.jpg)
Le campagne
1 impression, 1 click = Mors tua vita mea
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![Page 18: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/18.jpg)
Keywords Hunting
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Monitore la resa e alternare le key.
![Page 19: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/19.jpg)
Differenziare gli orari
Funziona se c’è un numero sufficiente di ricerche.
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![Page 20: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/20.jpg)
Pianificazione
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![Page 21: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/21.jpg)
Geolocalizzazione
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![Page 22: Adwords Self Competition](https://reader035.fdocuments.net/reader035/viewer/2022062307/5564bbdcd8b42a98268b5687/html5/thumbnails/22.jpg)
Confrontare più campagne
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Forse cercavi: francesco piersimoni
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