ADVERTISING STRATEGIC PARTNERSHIPS - RPAI · Digital Advertising Banners Pop-up / Short Term...
Transcript of ADVERTISING STRATEGIC PARTNERSHIPS - RPAI · Digital Advertising Banners Pop-up / Short Term...
ADVERTISING & STRATEGIC
PARTNERSHIPS
CONTENTS
2 About RPAI
4 Advertising & Sponsorships
6 Media / Advertising
8 Experiential / Sponsorships
10 Short-Term Space
12 Featured Properties
14 East Properties
16. Circle East
18. Downtown Crown
20. One Loudoun Downtown
22. Eastwood Towne Center
24. Fordham Place
26. The Shoppes at Union Hill
28 West Properties
30. Main Street Promenade
32. Oak Brook Promenade
34. Plaza del Lago
36. Southlake Town Square
38. The Shops at Legacy
40. Huebner Oaks
42. Central Texas Marketplace
44. Northgate NorthCONTACT
KIM FUHRMANVP, Senior Marketing Director571.635.8932 | [email protected]
K ARL A CHA SEAVP, Senior Marketing Director972.801.6021 | [email protected]
East
West
01
ABOUT RPAI
R etail Properties of America, Inc. (RPAI) is a
self-managed REIT focused on the acquisition,
development, leasing and management of strategically
located retail assets in the United States. Our talented
team is committed to delivering the highest level of
customer service for our retailers with a local focus
through our national platform.
31% Located within a SuperZip
144K Average Population (3-mile)
$104K Average Household Income (3-mile)
$510 Lifestyle Inline Sales PSF
112properties
RPAILISTED
29%
40%
31%
Power Centers
Lifestyle Centers/
Mixed-Use Properties
Neighborhood/Community Centers
*Asset mix based on ABR
A BALANCED MIX*
Our experienced team of marketing, leasing, and
property management professionals are dedicated to
the strategic merchandising of our properties to drive
sales and immerse your business in the community for
proven success. We maintain strong relationships with
internet resistant, omni channel retailers. When people
look for the best in retail, they come to RPAI.
One Loudoun - Asbhurn, VA
02 03
ADVERTISING & PARTNERSHIPS
STR ATEGIC OPPORTUNITIES
Media / AdvertisingLarge Format Print, Digital Format, Window Clings, Concrete Wraps, Elevator / Escalator Wraps, Directory Panels, Standees, Pole Banners, Stage Signs, Storefront Graphics, Column Wraps, Website Ads, Eblast Ads, Banners
Experiential / Sponsorships
National Tours, Sampling / Co-op Advertising, Holiday Events, Seasonal Events, Fashion Events, Gorilla Marketing, Market Research
Short-Term SpacePop-up Shops, Inline Stores (Seasonal), Holiday and Seasonal Retail, Product & Service Exposure, Entry to Market, Expanding / Growth Space
With a range of asset types in premier
settings located in the country’s top MSAs,
our centers are well positioned to reach your target
audience with interactive exposure.
The Shops at Legacy - Annual Christmas Tree Lighting Plano, TX04 05
MEDIA / ADVERTISING
� Large Format Print
� Digital Format
� Window Clings
� Concrete Wraps
� Elevator / Escalator Wraps
� Directory Panels
� Standees
� Pole Banners
� Stage Signs
� Storefront Graphics
� Column Wraps
� Website Ads
� Eblast Ads
� Banners
High traffic areas connect brands with customers and prospects. With a range of print and digital formats, our centers reach strong demographics to effectively execute your message.
OPPORTUNITIES
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EXPERIENTIAL / SPONSORSHIPSThrough event sponsorships, national tours or vehicle displays you can reach a vast audience and generate excitement during peak shopping times. Connect with our customers to test a new product, obtain market research or engage with a mobile tour experience. Tap into our many special events, naming rights opportunities or let us work with you to customize a sponsorship package that best fits your needs.
OPPORTUNITIES
� National Tours
� Sampling / Co-op Advertising
� Holiday Events
� Seasonal Events
� Fashion Events
� Gorilla Marketing
� Market Research
Downtown Crown Beer & Wine FestivalGaithersburg, MD 0908
Events Partnerships Auto Displays Media / Advertising Product / Service Displays Short Term
� Pop-up Shops
� Inline Stores (Seasonal)
� Holiday and Seasonal Retail
� Product and Service Exposure
� Entry to Market
� Expanding / Growth Space
Short-term spaces such as pop-up shops and inline stores are an excellent way to enter the market, introduce a new product or expand your business, especially during the holidays.
OPPORTUNITIES
SHORT-TERM SPACE
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FEATURED PROPERTIES Media / Advertising Experiential / Sponsorships Short-Term Space
DMA GLA Banners Standees Elevator / Escalator / Column Wraps Large Format Directory/Digital Promotional Tours Sampling / Co-op Advertising Events Partnerships Auto Displays Pop-up / Short Term
Circle East D.C. - Baltimore – ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Downtown Crown (D.C.) D.C. - Baltimore 254,944 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
One Loudoun Downtown D.C. - Baltimore 418,153 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Eastwood Towne Center Lansing, MI 332,751 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Fordham Place New York (Metro) 262,407 ✓ ✓ ✓ ✓ ✓
The Shoppes at Union Hill New York (Metro) 91,721 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Main Street Promenade Chicago, IL 181,573 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Oak Brook Promenade Chicago, IL 183,230 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Plaza del Lago Chicago, IL 100,213 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Southlake Town Square Dallas-Fort Worth, TX 861,887 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
The Shops at Legacy Dallas-Fort Worth, TX 392,206 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Huebner Oaks San Antonio, TX 287,161 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Central Texas Marketplace Waco, TX 526,016 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Northgate North Seattle, WA 303,679 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
EA
STW
EST
12 13
EAST
Circle East
Downtown Crown
One Loudoun Downtown
Eastwood Towne Center
Fordham Place
The Shoppes at Union Hill
F E ATU R ED P R O P E R T I E S
Contact: Kim Fuhrman | 571.635.8932 | [email protected]
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TENANTS
2018 HIGHLIGHTS
(3-mile)
F E ATU R ED P R O P ER T I E S
CIRCLE EASTTowson, MD | DMA: Washington, D.C. - Baltimore | GLA: New Development
Lively. Distinct. Transforming. A mixed-use destination.
CircleEast.com
CIRCLE EAST
NEW DEVELOPMENT COMING SOON
OPPORTUNITIES
� Standees
� Directories
� Banners
� Wraps
� Pop-up
� Sampling
� Promotional Tours
� Auto Displays
� Partnerships
� Events
D.C.
BALTIMORE
$101,593AVERAGE HH INCOME
116,360POPULATION
132,663DAYTIME POPULATION
(2017)
37.47MEDIAN AGE
71.89%WHITE COLLAR
EMPLOYEES
33.8%POPULATION WITH A
BACHELORS DEGREE OR HIGHER
16 17
TENANTS
2018 HIGHLIGHTS
(3-mile)
F E ATU R ED P R O P ER T I E S
DOWNTOWN CROWNGaithersburg, MD | DMA: Washington, D.C. - Baltimore | GLA: 254,944
DOWNTOWN CROWN
nationally recognized with unique-to-market shops, restaurants and services
SmartUrbanLiving.com/Downtown-Crown
495
495
270
370
OPPORTUNITIES
� Large Format
� Elevator Wraps
� Standees
� Directories
� Banners
� Pop-up
� Sampling
� Promotional Tours
� Concerts
� Events
� Auto Displays
� Stage
� Park Activities
� Partnerships
D.C.
BETHESDA
*a distinction given to areas whose population falls within the 95th percentile in weighted average median household incomes and percentages of adults with college degrees
$145,012AVERAGE HH INCOME
136,631POPULATION
5.96%PROJECTED POPULATION GROWTH (2018–2023)
ONE OF THE FASTEST GROWING COUNTIES IN THE
NATION
75.5%WHITE COLLAR
EMPLOYEES
A “SUPERZIP” * COMMUNITY
18 19
TENANTS
2018 HIGHLIGHTS
(3-mile)
F E ATU R ED P R O P ER T I E S
ONE LOUDOUN DOWNTOWNAshburn, VA | DMA: Washington, D.C. - Baltimore | GLA: 418,153
DULLES INTERNATIONAL AIRPORT
D.C.ARLINGTON
ALEXANDRIA
an elegant & eclectic mixed-use destination
OneLoudoun.com
OPPORTUNITIES
� Large Format
� Elevator & Column Wraps
� Standees
� Pole Banners
� Directories
� Digital Banners
� Pop-up
� Sampling
� Promotional Tours
� Fountain Wrap
� Concerts
� Events
� Auto Displays
� Plaza
� Stage
� Children’s Play Area
� Partnerships
ONE LOUDOUN
*a distinction given to areas whose population falls within the 95th percentile in weighted average median household incomes and percentages of adults with college degrees
$160,826AVERAGE HH INCOME
78,851DAYTIME POPULATION
(2017)
9.09%
PROJECTED POPULATION GROWTH (2018–2023)
#1COUNTY FOR JOB CREATION
OVER THE PAST DECADE
#2WEALTHIEST COUNTY IN
THE NATIONA “SUPERZIP” *
COMMUNITY
20 21
TENANTS
2018 HIGHLIGHTS
(3-mile)
F E ATU R ED P R O P ER T I E S
EASTWOOD TOWNE CENTEREast Lansing, MI | GLA: 332,751
big city style with main street charm
ShopEastwoodTowneCenter.com
EASTWOOD TOWNE CENTER
OPPORTUNITIES
� Standees
� Directories
� Banners
� Pop-up
� Sampling
� Promotional Tours
� Events
� Auto Displays
� Partnerships
LANSINGEAST LANSING
$58,225AVERAGE HH INCOME
36,378POPULATION
49,000+STUDENTS ADJACENT
T0 MSU
MID-MICHIGAN’SLIFESTYLE DESTINATION
72.8%COLLEGE STUDENT
POPULATION
52,000+CARS PER DAY
(2017)
22 23
TENANTS
2018 HIGHLIGHTS
(3-mile)
F E ATU R ED P R O P ER T I E S
FORDHAM PLACEBronx, NY | DMA: New York (Metro) | GLA: 262,407
strongest retail corridor & transportation hub of the
Bronx
FORDHAM PLACE
OPPORTUNITIES
� Large Format
� Pop-up
� Promotional Tours
� Wraps
� Partnerships
NEW YORK CITY
$54,942AVERAGE HH INCOME
1,258,704POPULATION
2.61%
PROJECTED POPULATION GROWTH (2018–2023)
ADJACENT TO FORDHAM UNIVERSITY
ONE OF THE BUSIEST INTERSECTIONS
IN NEW YORK
100,000+CARS PER DAY
(2017)
24 25
TENANTS
2018 HIGHLIGHTS
(3-mile)
F E ATU R ED P R O P ER T I E S
THE SHOPPES AT UNION HILLDenville, NJ | DMA: New York (Metro) | GLA: 91,721
unique collection of upscale apparel and specialty retail shops,
restaurants and cafés
TheShoppesAtUnionHill.com
THE SHOPPES AT UNION HILL
OPPORTUNITIES
� Standees
� Directories
� Banners
� Pop-up
� Sampling
� Promotional Tours
� Auto Displays
� Partnerships
� Events
NEW YORK CITY
$146,607AVERAGE HH INCOME
59,183POPULATION
$397,663MEDIAN HOUSING VALUE
40.6AVERAGE AGE
68.5%WHITE COLLAR
EMPLOYEES
$94,358AVERAGE DISPOSABLE
INCOME (2017)
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WEST
Main Street Promenade
Oak Brook Promenade
Plaza del Lago
Southlake Town Square
The Shops at Legacy
Huebner Oaks
Central Texas Marketplace
Northgate North
F E ATU R ED P R O P E R T I E S
Contact: Karla Chase | 972.801.6021 | [email protected]
28 29
TENANTS
2018 HIGHLIGHTS
(3-mile)
premiere shopping, dining & office district in the heart of the vibrant
and top-rated Downtown Naperville
MainStreetPromenade.com
OPPORTUNITIES
� Event Sponsorships
� Partnerships
� Directories
� On-Site Signage
� Standees
� Elevator Wraps
� Digital Media
� Digital Advertising
� Sampling / Co-op Advertising
� Experiential
� Pop-up / Short Term
� Auto Displays
MAIN STREET PROMENADE
CHICAGO
O’HARE INTERNATIONAL AIRPORT
F E ATU R ED P R O P ER T I E S
MAIN STREET PROMENADENaperville, IL | DMA: Chicago, IL | GLA: 181,573
$141,693AVERAGE HH INCOME
92,506POPULATION
$478,155AVERAGE HOUSING VALUE
$91,456AVERAGE DISPOSABLE
INCOME (2017)
#1WEALTHIEST CITY IN
THE MIDWEST (2017)
$1,189,070AVERAGE NET WORTH
(2017)
30 31
TENANTS
2018 HIGHLIGHTS
(3-mile)
F E ATU R ED P R O P ER T I E S
OAK BROOK PROMENADEOak Brook, IL | DMA: Chicago, IL | GLA: 183,230
OAK BROOK PROMENADE
OPPORTUNITIES
� Lightpole Banners
� On-site Signage
� Standees
� Elevator Wraps
� Digital Media
� Experiential Marketing
� Automobile Displays / Events
� Promotional Tours
� Pop-up / Short Term
� Sampling / Co-op Advertising
� Partnerships
A vibrant lifestyle hub in a bustling Chicago suburb
OakBrookPromenade.com
CHICAGO
$111,672AVERAGE HH INCOME
155,783DAYTIME POPULATION
(2017)
$74,152AVERAGE DISPOSABLE
INCOME (2017)
71.7%WHITE COLLAR
EMPLOYEES
$375,250MEDIAN HOUSING VALUE
85,029POPULATION
32 33
TENANTS
2018 HIGHLIGHTS
(3-mile)
F E ATU R ED P R O P ER T I E S
PLAZA DEL LAGOWilmette, IL | DMA: Chicago, IL | GLA: 100,213
iconic mixed-use center located in the heart of the affluent
Wilmette neigborhood
PlazaDeLago.com
PLAZA DEL LAGO
OPPORTUNITIES
� Promotional Tours
� Event Sponsorships
� On-site Signage
� Standees
� Large Format Print
� Partnerships
� Pop-up / Short Term
� Directory / Digital Media
� Experiential Marketing
� Auto Displays / Events
� Sampling / Co-op Advertising
CHICAGO
$2,067,750AVERAGE NET WORTH
(2017)
$111,748AVERAGE DISPOSABLE
INCOME (2017)
2-MILEVOID OF ANY OTHER SHOPPING CENTER
$654,995MEDIAN HOUSING VALUE
(2017)
82.6%WHITE COLLAR
EMPLOYEES
76%POPULATION WITH A
BACHELORS DEGREE OR HIGHER
34 35
TENANTS
2018 HIGHLIGHTS
(3-mile)
F E ATU R ED P R O P ER T I E S
SOUTHLAKE TOWN SQUARESouthlake, TX | DMA: Dallas - Fort Worth, TX | GLA: 861,887
unique collection of upscale apparel and specialty retail shops,
restaurants and cafés
SoutlakeTownSquare.com
OPPORTUNITIES
� Standees
� Directory / Digital Media
� Promotional Tours
� Sampling / Co-op Advertising
� Event Sponsorships
� Partnerships
� Auto Displays / Events
� Pop-up / Short Term
SOUTHLAKE TOWN SQUARE
FORT WORTHDALLAS
$196,832AVERAGE HH INCOME
59,100POPULATION
$1,452,206AVERAGE NET WORTH
(2017)
$119,990AVERAGE DISPOSABLE
INCOME (2017)
73,445DAYTIME TRAFFIC (2017)
$496,207AVERAGE HOUSING VALUE
36 37
TENANTS
2018 HIGHLIGHTS
(3-mile)
F E ATU R ED P R O P ER T I E S
THE SHOPS AT LEGACYPlano, TX | DMA: Dallas - Fort Worth, TX | GLA: 392,206
Vibrant urban center epitomizes working hard, living well and loving
every minute of it.
ShopsAtLegacy.com
THE SHOPS AT LEGACY
PLANO
OPPORTUNITIES
� Standees
� Elevator Wraps
� Large format print
� Directory/ Digital
� Promotional Tours
� Sampling / Co-op Advertising
� Events
� Partnerships
� Auto Displays
� Pop-up / Short Term
� Valet Text Messages
$138,287AVERAGE HH INCOME
98,189POPULATION
20 MSFADJACENT OFFICE SPACE
146,739DAYTIME POPULATION
(2017)
$100,180AVERAGE DISPOSABLE
INCOME (2017)
112,000CARS PER DAY
38 39
TENANTS
2018 HIGHLIGHTS
(3-mile)
F E ATU R ED P R O P ER T I E S
HUEBNER OAKSSan Antonio, TX | DMA: San Antonio, TX | GLA: 287,161
HUEBNER OAKS
OPPORTUNITIES
� Promotional Tours
� Parnterships
� Automobile Display / Event
� Business Alliances
� On-site Signage
� Standees
� Digital Advertising
� Banners
� Pop-up / Short Term
� Sampling / Co-op Advertising
SAN ANTONIO
$77,353AVERAGE HH INCOME
124,196POPULATION
$195,227MEDIAN HOUSING VALUE
34.09AVERAGE AGE
71.4%WHITE COLLAR
EMPLOYEES
200,000+CARS PER DAY
(2017)
San Antonio’s Fashion Village
ShopHuebnerOaks.com
40 41
TENANTS
2018 HIGHLIGHTS
(3-mile)
F E ATU R ED P R O P ER T I E S
CENTRAL TEX AS MARKETPLACEWaco, TX | DMA: Waco, TX | GLA: 526,016
Waco’s premiere shopping destination
ShopCTM.com
OPPORTUNITIES
� Promotional Tours
� Partnerships
� Automobile Display/Event
� Business Alliance
� On-site Signage
� Standees
� Digital Advertising
� Banners
� Pop-up / Short Term
� Sampling / Co-op Advertising
$61,623AVERAGE HH INCOME
36,840POPULATION
16,000+STUDENTS ADJACENT TO
BAYLOR UNIVERSITY
#75BAYLOR UNIVERSITY RANKS
75 OF BEST COLLEGES IN NATIONAL UNIVERSITIES
10.57%5-YEAR POPULATION
GROWTH (1-MILE RADIUS)
58,000+CARS PER DAY
(2017)
CENTRAL TEXAS MARKETPLACE
AUSTIN
42 43
TENANTS
2018 HIGHLIGHTS
(3-mile)
F E ATU R ED P R O P ER T I E S
NORTHGATE NORTHSeattle, WA | DMA: Seattle, WA | GLA: 303,679
North Seattle’s historic neighborhood
NORTHGATE NORTH
OPPORTUNITIES
� Large Format Advertising
� Elevator / Escalator Wraps
� Directory / Digital
� Standees
� Experiential Marketing
� Pop-ups
� Partnerships
� Promotional Tours
� On-site Signage
� Sampling / Co-op Advertising
� Auto Displays
NORTHGATE MALL
$120,787AVERAGE HH INCOME
196,218POPULATION
6.5%PROJECTED POPULATION GROWTH (2018–2023)
$79,157AVERAGE DISPOSABLE
INCOME (2017)
146,745DAYTIME POPULATION
(2017)
52,049COLLEGE STUDENTS
WITHIN 3.5 MILES
44 45
RPAI.com
CONTACT
KIM FUHRMANVP, Senior Marketing Director
571.635.8932 | [email protected]
K ARL A CHA SEAVP, Senior Marketing Director
972.801.6021 | [email protected]
East
West