Boris Veldhuijzen van ZantenFounder & CEO TNW

@Boris

NewsEvents

DataSpace

• Team of 15 full time editors in every time zone around the world

• Even more part time editors, contributors/columnists

• 24/7 reporting

• 25/50+ posts a day

• Between 6 and 9 million monthly visitors

• 24/7 reporting

• 25/50+ posts a day

• Between 6 and 9 million monthly visitors

• 2,5m+ followers on social media

• #20 in top 100 blogs in the world (out of 300 million blogs). In top 5 blogs in technology, in reach & influence

FUTURE OF MEDIA

misconceptions about the

FUTURE OF MEDIA

8

We can reach thewhole world!

1/8

Countries244

North America49%

Ad revenue: North America70%

Online advertising isThe Future

2/8

Traditional adsaren’t working

Banners aren’t working

Content marketingPartnerships

Online advertising isDoomed

3/8

Over the next 5 years, the consumer tech and

media industry will grow by over $500 Billion

Over the next 5 years, the consumer tech and

media industry will grow by over $500 Billion

‘Bossvertising’

24h?

Social media means your audience will do your

marketing for you

4/8

Shares≠

Visitors≠

Revenue

You can engage directly with your

Community

5/8

Trolls?

Do feed the trolls

Getting started is

cheap and easy

6/8

There’s already too much news online

too much

7/8

Being first matters less, and is harder

Knowing what happened and why matters more

and is also harder

We have to find out what

works

8/8

The old rules don’t apply anymore

9/8

One more thing…

Mobile is the future,so we need

apps

10/8

Mobile isn’t mobile

So why aren’tapps the future?

apps used per month27

New apps installed per month

1.5

spent on only 5 apps79%

The Infinite Internet

11/8

“The Internet is infinite, it’s not

taking up space for anything more

important.”

James Ayling

Give people what they want…

12/8

“The trouble with the internet is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for

car crashes, so it tries to supply them.”

Ev Williams

ConsumerCentric

Innovation

13/8

Netflix did not disrupt Blockbuster. Ridiculous late fees did…

Apple did not disrupt the music industry. Being forced to buy full-length albums did…

Airbnb did not disrupt the hotel industry. Limited availability and pricing options did…

Amazon did not disrupt retailing. Bad customer service and experience did…

Uber did not disrupt the taxi business. Limited taxi access and fare control did…

Technology by itself is not the real disruptor.

Customer-centric innovation is.

ConclusionSo…

“The best way to predict the future is to invent it.”

Alan Kay

Boris Veldhuijzen van ZantenFounder & CEO TNW

@Boris