Advertising Slogans CTAE Resource Network By: Shannon R. Lawrence, Amanda Stephens & Dr. Frank B....

Advertising Advertising SlogansSlogans

CTAE Resource NetworkCTAE Resource NetworkBy: Shannon R. Lawrence, Amanda By: Shannon R. Lawrence, Amanda

Stephens Stephens

& &

Dr. Frank B. FlandersDr. Frank B. Flanders

Spring 2010Spring 2010

ObjectivesObjectives

Explain what makes a great sloganExplain what makes a great slogan Discuss four major factors that Discuss four major factors that

define a memorable slogandefine a memorable slogan Discuss how a slogan is developedDiscuss how a slogan is developed Explain how a slogan can positively Explain how a slogan can positively

or negatively impact a company or or negatively impact a company or organizationorganization

What makes a classic What makes a classic slogan?slogan?

The process of creating a good slogan The process of creating a good slogan is involved. It requires creativity and is involved. It requires creativity and the ability to think outside of the box. the ability to think outside of the box. Good slogans generally have 4 Good slogans generally have 4 important characteristics. important characteristics.

SimpleSimple BoldBold ClassyClassy MemorableMemorable

What makes a classic What makes a classic slogan?slogan?

SimpleSimple – The best slogans are – The best slogans are usually simple. A short, concise usually simple. A short, concise statement is memorable and statement is memorable and easily recognizable.easily recognizable.

Example: “Just do it.” - Nike

What makes a classic What makes a classic slogan?slogan? continued continued

BoldBold – Like bolded text in a book, a bold – Like bolded text in a book, a bold slogan grabs the consumer’s attention. It slogan grabs the consumer’s attention. It makes a bold statement. Slogans must have makes a bold statement. Slogans must have an impact on the consumer. Customers an impact on the consumer. Customers equate your business with the slogan. It is a equate your business with the slogan. It is a representation of the business. representation of the business.

Example: “Beef, it’s what’s for dinner.” – National Cattlemen’s Beef

Association


ClassyClassy – Classic slogans are – Classic slogans are remembered for their impact on pop remembered for their impact on pop culture. For example, Coca-Cola’s culture. For example, Coca-Cola’s various slogans have been seen as various slogans have been seen as an American icon throughout the an American icon throughout the years. years.

Example: “A diamond is forever.”

– DeBeers


MemorableMemorable – Good slogans have a – Good slogans have a clear phrase that is easily clear phrase that is easily remembered, one the customer can remembered, one the customer can relate with the company. Like the relate with the company. Like the tune of a catchy advertising jingle, it tune of a catchy advertising jingle, it should be hard to forget.should be hard to forget.

Example: “Can you hear me now? Good.” – Verizon Wireless

Slogan Recognition Slogan Recognition ActivityActivity

Directions:Directions: The following 40 slogans show parts The following 40 slogans show parts

of company and organization of company and organization slogans.slogans.

If you can fill in the blanks to If you can fill in the blanks to complete most of the slogans and complete most of the slogans and name the company, it is a testimony name the company, it is a testimony to the effectiveness of the to the effectiveness of the advertising slogan.advertising slogan.

Slogan Recognition Slogan Recognition Activity Activity continuedcontinued

Note to teachers: This activity can Note to teachers: This activity can be a game by dividing the class into be a game by dividing the class into teams. teams.

Or, you may want to have the Or, you may want to have the students number their paper from 1-students number their paper from 1-40 to record their answers. 40 to record their answers.

A key to the slogan activity is at the A key to the slogan activity is at the end.end.

1. Complete this Slogan1. Complete this Slogan

Just ___ it

Company: ________________________


Yo quiero ______ ______

Company: ________________________

3. Complete this Slogan 3. Complete this Slogan

We love to ___ you ____

Company: ________________________


Is ___ in you?

Company: ________________________


Eat mor _______

Company: ________________________


What’s in your ______?

Company: ________________________


It’s so ____, even a ________ can do it.

Company: ________________________


Built ______ Tough

Company: ________________________


You ____ do it. We can _____.

Company: ________________________


The ______ side of life

Company: ________________________


_____, Crackle, _____

Company: ________________________


Expect _____. Pay _____.

Company: ________________________


A ____ in need deserves _____ indeed

Company: ________________________


What can _____ do for you?

Company: ________________________


Save _____, Live ______

Company: ________________________


Breakfast of _________

Company: ________________________


Obey your ______

Company: ________________________


Don’t leave _____ without it

Company: ________________________


The ______ driving machine

Company: ________________________


_____ in good ______

Company: ________________________


Have it _____ way

Company: ________________________


M’m M’m _______

Company: ________________________


Like a _____

Company: ________________________


______ the bar.

Company: ________________________


Easy, _____, beautiful, ______

Company: ________________________


Gotta have my _____!

Company: ________________________


A ______ is forever

Company: ________________________


America _____ on ______

Company: ________________________


Nothing _____ like a ______

Company: ________________________


______ can’t eat just _____

Company: ________________________


Because you’re _____ it

Company: ________________________


The ____ _______ that melts in your ____, not in your

______.

Company: ________________________


Zoom ______

Company: ________________________


_____ are some _____ _____ can’t buy. For ________ else, there’s ________.

Company: ________________________


_____ you ____ you just can’t ______

Company: ________________________


_____, it’s what’s for _____.

Company: ________________________


It’s ______ you want to be.

Company: ________________________


Like a ______

Company: ________________________


_____ got _____, we’ve got ______.

Company: ________________________


Have a ____ for ____, not for German

_______.Company:

________________________

KeyKey1. Nike- Just do it2. Taco Bell- Yo quiero Taco Bell 3. McDonald’s- We love to see you smile.4. Gatorade- Is it in you?5. Chick-fil-a – Eat mor chikin6. Capital One- What’s in your wallet?7. Geico- It’s so easy, even a caveman can do it.8. Ford- Built Ford Tough9. The Home Depot- You can do it we can help10. Coca-Cola – The Coke side of life11. Rice Krispies- Snap, Crackle, Pop12. Target- Expect more. Pay less.13. Puffs Tissue- A nose in need deserves Puffs indeed.14. UPS- What can brown do for you?15. Wal-Mart – Save money, Live better16. Wheaties Cereal- Breakfast of Champions17. Sprite- Obey Your Thirst

KeyKey18. American Express- Don’t leave home without it.19. BMW- The Ultimate Driving Machine20. Allstate- You’re in good hands21. Burger King- Have it your way22. Campbell’s Soup- M’m M’m Good23. State Farm- Like a Good Neighbor, State Farm is there24. Cingular- Raising the Bar25. Covergirl- Easy, Breezy, Beautiful, Covergirl26. Corn Pops Cereal- Gotta have my Pops!27. De Beers- A Diamond is Forever28. Dunkin’ Donuts- America Runs on Dunkin29. John Deere- Nothing Runs Like a Deere30. Lays Potato Chips- Betcha can’t eat just one!31. L’Oreal Cosmetics- Because You’re Worth It32. M&M Candy- The milk chocolate that melts in your

mouth, not in your hand. 33. Mazda- Zoom, Zoom

KeyKey34. Mastercard- There are some things money can’t buy, for

everything else, there’s Mastercard.35. Pringles- Once you Pop, you just can’t stop!36. National Cattlemen’s Beef Association- Beef, it’s what’s

for dinner. 37. Visa- It’s everywhere you want to be.38. Chevrolet- Like a rock.39. Radio Shack- You’ve got questions, we’ve got answers.40. Volkswagen- Have a baby for love, not for German

engineering.

Advertising Slogans CTAE Resource Network By: Shannon R. Lawrence, Amanda Stephens & Dr. Frank B....

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