2010-2011Media Kit

Who we areThe Campanil is the only stu-dent-run news organizationfor Mills College, a privateliberal arts institution locatedin the vibrant metropolitan ofOakland, Calif. With a printcirculation of 1,020 we reachover 2,000 members of thecollege and local community.Through our website andsocial media accounts wealso reach a massive networkof alumnae. Advertising withThe Campanil helps yourbusiness gain access to aunique community full ofdiverse, unique and passion-ate students and scholars.

PopulationTotal student body: 1,630Undergraduates: 1,050Graduates: 580

UndergraduateAverage age: 23Median age: 39Range: 17 to 94

GraduateAverage age: 31Median age: 42Range: 20 to 73

LocationTotal out of state students:23% (does not includeinternational students).

2

PRINT ADVERTISINGA campus tradition

The Campanil is published in tabloid formeight times each semester. Content is printedin color on the front and back pages and cen-ter spread. In Spring 2011 the newspaperwill go back to publishing weekly.

Each issue averages 12 pages, though thenumber will never be less than 8. There arecurrently 15 on-campus distribution sitesand 1 off campus, at World Ground Cafe inthe Laurel District.

3

Newly launchedThe Campanil launched a new website in September 2009. Thesite averages 12,000 impressions and 8,000 sessions. New con-tent is regularly uploaded and featured throughout each week,as well as virtual print editions and continuous updates fromour social media sites. The website is frequented not only byMills students and staff but by parents, friends and those in thegreater Oakland community.

ONLINE ADVERTISING4

AVAILABLE SIZES

Online ad spaces:Rectangle ad: 336 x 280• Article, Page, Search and Tag sidebars.Square ad: 250 x 250• Features and Sports & Health landing pages.Sidebar ad: 160 x 600• Opinions landing page.

Print ad sizes:Eighth page:2 col. x 5” or 5 col. x 2” • 10 col. inchesFourth page:3 col. x 7.5” or 5 col. x 4.5” • 22.5 col. inchesHalf page:5 col. x 7.5” • 37.5 col. inchesFull page:5 col. x 16” • 80 col. inches

Column heights are equal to actual inches.

5

Half Page

Full Page

1/4

1/41/8

1/8

Column widths:1 column: 1 7/8”2 columns: 4”3 columns: 6 1/16”5 columns: 10 3/16”

DETAILS & PRICING

Display ratesWe offer a 10% discount for ads placed in three or moreconsecutive issues and a 25% discount for semester-long runs.

Open rate: $7 per column inch.Agency discount: $6.25 per column inch.Local / Laurel District discount: $6 per column inch.Mills College discount: $4.50 per column inch.Student Organizations discount: $3.25 per column inch.

When purchasing an ad please submit artwork in JPG or PDFform by 4 p.m. on the ad submission deadline, and indicatewhether it fits the space exactly.

EnhancementsColor: Additional 15%.Development fee: Additional$20 for ad creation by TheCampanil.Back Page placement:Additional $50 for full page,$25 for all other sizes.

Inserts:: $150 per 1,000 sheets.

Finished inserts should be 8.5” x11” or smaller. TheCampanil must review a copy of the insert, preferablytwo weeks prior to the publication date. Inserts can bearranged for drop-off at the newsroom.

If shipping directly to our printer, mail to:

Folger GraphicsAttn: The Campanil (publication date)2339 Davis AveHayward, CA 94545

Online ratesWe offer a 10% discount for two or more ad spaces purchasedat the same time, and an additional %15 discount for ads whichrun for two or more consecutive months.

Rectangle ad: $125/month.Square ad: $100/month.Sidebar ad: $75/month.

When purchasing ad space indicate, if appropriate, on which pageyou wish the ad to appear. Please submit image and HTML cod-ing three days prior from the scheduled beginning run date.

6

If you purchase 4 issues (a month-long run), you will receive the 4th issue free.

PUBLICATION CALENDARSEPTEMBER 2010M T W T F

AUGUST 2010M T W T F

OCTOBER 2010M T W T F

NOVEMBER 2010M T W T F

DECEMBER 2010M T W T F

JANUARY 2011M T W T F

1 2 36 7 8 9 1013 14 15 16 1720 21 22 23 2427 28 29 30 31

Ad submission deadline for upcoming issue.Issue published.

Important College Dates

Aug. 25: Instruction beginsSept. 6: Labor Day holidayOct. 1: ConvocationOct. 15: Mid-semester holidayNov. 25-26: Thanksgiving BreakDec. 6: Instruction endsDec 9-14: Final exams

7

FEBRUARY 2011M T W T F

1 2 36 7 8 9 1013 14 15 16 1720 21 22 23 2427 28 29 30

1 2 3 4 58 9 10 11 12

15 16 17 18 1922 23 24 25 2629 30

2 3 4 5 69 10 11 12 1316 17 18 19 2023 24 25 26 2730 31

14 5 6 7 811 12 13 14 1518 19 20 21 2225 26 27 28 29

3 4 5 6 710 11 12 13 1417 18 19 20 2124 25 26 27 2831

1 2 3 47 8 9 10 1114 15 16 17 1821 22 23 24 2528

January 2011 Prod.: Fri. 21 Print: Tues. 25

February 2011 Prod.:Fri. Jan. 28 Print: Tues. 1 Prod.: Fri. 4 Print: Tues. 8 Prod.: Fri. 11 Print: Tues. 15 Prod.: Fri. 18 Print: Tues. 22

March 2011 Prod.: Fri. Feb. 26 Print: Tues. 1 Prod.: Fri. 4 Print: Tues. 8 Prod.: Fri. 11 Print: Tues. 14 Prod.: Fri. 25 Print: Tues. 29

Prod. (Production) is on the Friday before each publication day. Your ad must be turned in on the production day before the day in whic hyou would like your ad to appear in print.

April 2011 Prod.: Fri. 1 Print: Tues. 5 Prod.: Fri. 8 Print: Tues. 12 Prod.: Fri. 15 Print: Tues. 19 Prod.: Fri. 22 Print: Tues. 26

May 2011 Prod. Fri. April 29 Print: Tues. 3

August 2011 TBA

September 2011 TBA

Dates are subject to change

Production is every Friday before each day of publication. Your ad must be turned in on the production day before the day you wish your ad to appear in print.

8

Want to advertise with TheCampanil? Have additionalquestions? Feel free to get intouch with us. We look for-ward to working with you.

CONTACT US

Address

Fax

Phone

E-mail

157 Rothwell Center5000 MacArthur BlvdOakland, CA 94613

(510) 430-2246

(510) 430-3176

ads@thecampanil.com