Advertising Industry Overview
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ADVERTISING INDUSTRY OVERVIEW
WHAT DO YOU WANT TO BE WHEN YOU GROW UP?
© Hunter Territo / Xdesign, Inc - If duplicating please reference appropriately
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
“Forget Mad Men, and f* Don Draper. He lived in an easy world where nothing changed for thirty years, where you could spend your whole career working to figure out how the print and television markets worked...
Source: Gary Vaynerchuk - Jab, Jab Right Hook
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ADVERTISING INDUSTRY OVERVIEW
...This world, the one you and I live in, evolves every second, every day.”
Source: Gary Vaynerchuk - Jab, Jab Right Hook
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ADVERTISING INDUSTRY OVERVIEW
WHAT DID I GET MYSELF INTO?
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ADVERTISING INDUSTRY OVERVIEW
DEFINITION OF ADVERTISING Old: A paid communication to promote a product, service, brand, or cause through purchased media.
New: Bringing a brand to life by any means necessary for the consumer.
Source: Luke Sullivan - Hey Whipple Squeeze This
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ADVERTISING INDUSTRY OVERVIEW
WEB
SOCIAL MEDIA
PUBLICRELATIONS
EVENT PLANNING
DIRECTMAIL
ADVERTISING SEO E-MAILMARKETING
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ADVERTISING INDUSTRY OVERVIEW
INTEGRATED MARKETINGCOMMUNICATIONS
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ADVERTISING INDUSTRY OVERVIEW
=CAMPAIGN
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
WHERE DO YOU WANT TO WORK?
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ADVERTISING INDUSTRY OVERVIEW
THE AGENCY: BIG vs. SMALL
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ADVERTISING INDUSTRY OVERVIEW
FULL SERVICE SPECIALIZED B2C / B2B IN HOUSE
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ADVERTISING INDUSTRY OVERVIEW
HOW WILL YOU GET THE CLIENT?
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ADVERTISING INDUSTRY OVERVIEW
REFERRAL PITCH / SPEC REQUEST FOR PROPOSAL (RFP) BEING AWESOME
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ADVERTISING INDUSTRY OVERVIEW
HOW WILL YOU GET PAID?
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ADVERTISING INDUSTRY OVERVIEW
MEDIA COMPENSATION MARKUPS RETAINER HOURLY / PROJECTS INCENTIVE SYSTEM
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ADVERTISING INDUSTRY OVERVIEW
WHAT ROLE(S) WILL I PLAY?
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ADVERTISING INDUSTRY OVERVIEW
“65% of kids entering school this year will end up in jobs that don’t exist yet.”
Source: Cathy Davidson - Academia
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ADVERTISING INDUSTRY OVERVIEW
Tbreadth of knowledge
depth of expertise
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
PRINCIPAL
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
CREATIVE DIRECTOR
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
ART DIRECTOR
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
COPYWRITER
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ADVERTISING INDUSTRY OVERVIEW
GRAPHIC DESIGNER
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ADVERTISING INDUSTRY OVERVIEW
PRODUCTION ARTIST
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
ACCOUNT EXECUTIVE
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
MEDIA DIRECTOR / BUYER
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
DIRECTOR OF AGENCY OPERATIONS
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ADVERTISING INDUSTRY OVERVIEW
SOCIAL / DIGITAL STATEGIST
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ADVERTISING INDUSTRY OVERVIEW
BRAND MANAGER
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ADVERTISING INDUSTRY OVERVIEW
MARKETING DIRECTOR
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ADVERTISING INDUSTRY OVERVIEW
EVENT PLANNER
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ADVERTISING INDUSTRY OVERVIEW
PR SPECIALIST
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ADVERTISING INDUSTRY OVERVIEW
INTERACTIVE DIRECTOR
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ADVERTISING INDUSTRY OVERVIEW
DEVELOPER
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ADVERTISING INDUSTRY OVERVIEW
UX / UI DESIGNER
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ADVERTISING INDUSTRY OVERVIEW
FREELANCERS
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ADVERTISING INDUSTRY OVERVIEW
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ADVERTISING INDUSTRY OVERVIEW
WHO WILL BE MY CO-WORKERS?
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ADVERTISING INDUSTRY OVERVIEW
COPYWRITER ART DIRECTOR
Source: Edward Boches - EdwardBoches.com
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ADVERTISING INDUSTRY OVERVIEW
COPYWRITER ART DIRECTOR
Source: Edward Boches - EdwardBoches.com
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ADVERTISING INDUSTRY OVERVIEW
COPYWRITER ART DIRECTORSOCIAL MOBILE
Source: Edward Boches - EdwardBoches.com
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ADVERTISING INDUSTRY OVERVIEW
WEB SOCIALMOBILE PR
Source: Edward Boches - EdwardBoches.com
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ADVERTISING INDUSTRY OVERVIEW
PR ART DIRECTORUX MOBILE
Source: Edward Boches - EdwardBoches.com
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ADVERTISING INDUSTRY OVERVIEW
HOW WILL I KNOW WHAT’S RIGHT FOR ME?
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ADVERTISING INDUSTRY OVERVIEW
TALENT PASSION MONEY
Source: Jim Collins - Good to Great
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ADVERTISING INDUSTRY OVERVIEW
TALENT
PASSION
MONEY
Source: Jim Collins - Good to Great
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ADVERTISING INDUSTRY OVERVIEW
“Find this and you will never differentiate between your work life and your personal life. You’ll just live, and you’ll love every minute of it.”
Source: Gary Vaynerchuk - Crush It