Advertising Industry in India
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Transcript of Advertising Industry in India
Ex- Comm Presentation:Advertising And Automobile Industry In India
Presented By: Gaurav Sharma Sheikh Ovais Vernika Singla Akanksha Rathi Manchal Saxena
Advertising Industry In India
Presented By:Gaurav SharmaSheikh OvaisVernika Singla
It started with hawkers calling out their wares right from the days when
cities and markets began
History
Concrete advertising history begins with classified advertising
Ads appear for the first time in print in Hickey's Bengal Gazette. India's first newspaper (weekly)
By the end of this century, Ads appeared in newspapers in the form of lists of the latest merchandise from England
18th Century
Many advertising agencies came into existence
B. Dattaram & Co. Mumbai, being the oldest existing agency of that time
Besides Indian, Foreign Advertising agencies also began to enter
Corporate Advertising started in fifties Creative Revolution in sixties Glued to television by the end of this
century
19th Century
Tycoon Agencies In India
1)Ad’bur Pvt Ltd:
Capitalised Billings: Rs 114.72 million Television Billings: Rs 419.97 million Senior Executive: Rakesh Endlaw, Chief Executive officer Major Clients: Sanat Products (Bioslim agent); Dabur
Pharmaceuticals (Lona Low-sodium salt). Dabon International Ltd (Lebon-Cheese)
2)Akshara Advertising Capitalised Billings: Rs 196.76 millionSenior Executive: S K Swami, Chief ExecutiveMajor Clients: Rajasthan (University of Rajasthan); ONGC;
MTNL.
3)Ambience D'Arcy Capitalised Billings: Rs 1014.00 million
Television Billings: Rs 474.00 millionSenior Executive: Ashok Kurien, Chairman & Managing DirectorMajor clients: Times of India Group (planet M/ Music store; Emami Group of companies (Himani sona chandi, Nirog dant power, tooth power); Procter & Gamble(Whisper, Vicks, healthcare),TVS Suzuki Ltd (Suzuki Shaolin, motorcycle), Philips India Ltd (Domestic appliences)
4)Chaitra Leo Burnett Pvt Ltd Capitalised Billings: Rs 1967.21 million
Television Billings: Rs 904.82 millionSenior Executive: Arvind Sharma, Managing DirectorMajor Clients: ICICI; Bajaj Auto; Dabur India; BPL Ltd; Coca -cola(mazaa/beverage); Toyota (Qualis); Amtrex Hitachi(Air-conditioner
AND THE LIST GOES ON AND ON
Career In Advertising
Advertising is vast, it is divided into:
a)Creative Department Jobs
-Creative Director-Copywriter/Junior Copywriter-Art Directorb)Business/Account Services-Account Managerc)Research and Media Planning Department-Media Planner-Researcher
Presentation Skills Writing And Editing Skills Data Analysis Creative Skills Spreadsheet Experience Communication Skills are VITAL Besides good qualification to enter the field,
the most important need to be successful are QUALITIES
Skill sets Required
ADVERTISING IS IMMORTAL
Conclusion
Presented By: Manchal Saxena Akanksha Rathi
Automobile Industry In India.
In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile
industry will achieve mass motorization status by 2014
In 1985 the earliest of modern cars was manufactured
Dawn of automobile actually goes back to 4000 years when the first wheel was used for transportation in India
In 15th century Portuguese led to the creation of wheel that turned under its own power
By 1600s small steam powered engine models was developed
In 1983 actual horseless carriage was introduced by brothers Charles and Frank Duryea
HISTORY
In 1909 one of the highest rated luxury automobiles was Rolls Royce entered the market
In 1940s Byronic automotive industry emerged in India
Following the independence in 1947
In the 1980s, a number of Japanese manufacturers launched joint-ventures
Following the economic liberalization in 1991
The Indian automobile industry is the ninth largest in theworld with an annual production of over 2.3 million units in 2008
India is being recognized as potential emerging auto market
Within two-wheelers, motorcycles contribute 80% of the segment size
India is the largest two-wheeler manufacturer in the world
India is the fifth largest commercial vehicle manufacturer in the world
India is the fourth largest car market in Asia - recently crossed the 1 million mark
DOMINANT PLAYERS
Marketing Manager Financial Manager Public relations officer Office Manager HR Manager Sales Manager Supervisor Customer relation manager
Career opportunities for MBAs
Financial planning skills MIS management skills Employee management skills Managerial accounting skills Business statistical skills Risk identification skills Analytical skills Leadership and office management
Skill set required
Conclusion
Thank You…