Impact of budget cuts and increasing advertising on SBS in ...
Advertising Budget
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advertising budget in the phil
Transcript of Advertising Budget
Billboard (40x50 ft.)Cubao area
Marketing DepartmentMore or less P120,000/month P120,000 x 6 mo.= P720,000Increase brand awareness and to attract new customers
Posters (24X36)Posters to be posted on the streets and malls where target markets usually pass by.Marketing DepartmentP25/ posterP25 x 1,000 x 3 mo.= P75,000
Increase the awareness of the company to regain old customers and attract new potential consumers
Transit Ads Bus (10 buses)
Taxi (LED screen) (40 cabs)
Marketing Department
P20,000/busP20,000 x 10 x 3 mo.= P600,000 P200/TaxiP200 x 40 x 3 mos.= P24,000
Expose and increase the awareness for the company to attract the commuting target customers.