Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social...
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Transcript of Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social...
![Page 1: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/1.jpg)
I pay!
![Page 2: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/2.jpg)
< < < <
< < < < ADVERTISERAgenciesAd NetworksAffiliate NetworksVideo Networks …
OffersVideos AdsInstalls
Clicks on offerCompletes
offerNew
customerfor
Advertiser
PUBLISHERBrowser GamesCasual GamesSocial GamesMobile Games …
BrandEngageOffer WallOffer BannersSpecial Promos
= Payout for Publisher
User gets rewarded
![Page 3: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/3.jpg)
![Page 4: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/4.jpg)
BrandEngage Video Ads
![Page 5: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/5.jpg)
![Page 6: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/6.jpg)
Offer Wall
![Page 7: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/7.jpg)
![Page 8: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/8.jpg)
![Page 9: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/9.jpg)
We also do mobile!
Monetization
Distribution
![Page 10: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/10.jpg)
![Page 11: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/11.jpg)
![Page 12: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/12.jpg)
Success factors
Different revenue streams
Intelligent integration
Localization of offers
Fraud management
Algorithm & technology
Sound game economics
![Page 13: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/13.jpg)
Positive feedback in
online forums
57% increase in offer
revenues
![Page 14: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/14.jpg)
30% consistent increase in
offer revenues
![Page 15: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/15.jpg)
60% increase in total offer revenues
21% conversion into
paying customers
![Page 16: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/16.jpg)
Offers make 1.5-2x more revenues than app purchases
![Page 17: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/17.jpg)
I pay!
I pay!
I pay!
![Page 18: Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay](https://reader036.fdocuments.net/reader036/viewer/2022070303/54b5d1b84a7959f12a8b464d/html5/thumbnails/18.jpg)
When do you join?
and many others…