2 x 2 IMC AdsAnthony Bates | Michael Larson | Lindsay Pena | Adriana Park

About Company

Founded in 2014, Eric Chase and his wife Jane invested in Rainier Growlers, an establishment that has 40 taps available to pour some of the finest craft beer in the area. They recently have taken over ownership and are now focused on creating a fun and enjoyable atmosphere for their guests with profits coming second.

2 Old Ads

Papa John’s Box Topper- Located near coupons- Lacks style

Stickers- Given out in store- Lack of information

Additions- Updated design, colorized social

media icons, new picture- Congruent with branding

Coupon- Ad has coupon for 10% off- Metric for tracking effectiveness

New Papa John’s Box Topper

Additions- Address and Phone number- Portrait and landscape options- Congruent with branding

Coupon- Sticker back has coupon for 10% off- Metric for tracking effectiveness

New Sticker

2 New Ads

Benefits- Uniforms- Additional Sales- Customers become walking billboards

Back of Shirt- Can have slogan, funny image,

mission statement, phone number etc.

T-Shirts

Podcast Ad

Length

- 20-30 Second Podcast Ad

Channels

- Grit City Podcast- Emerald Media

Communications- KPLU

(Script given to podcast host, doesn’t have to be followed verbatim, let the host inject personalities into the plug.)

(As the host, talk briefly about how you are in the

mood for a great tasting beer, and are tired of crappy

domestics, then lead into how you will go to Rainier

Growlers tonight”)

“Rainier Growlers on Meridian in Puyallup

has over 40 beers on tap with some of the

best selection in Washington. With prices so

low it makes you feel like happy hour every

hour. You can feel free to bring your own

board or card games to play with friends,

or borrow theirs. They want you to come

and hang out for a while. So head over to

Rainier Growlers and grab a beer, or

forty!”

4 New Ads & IMCWith the 4 newly developed ads, Rainier Growlers now has an integrated marketing communication strategy

Questions?