Effective Advertisements Sometimes it’s what we don’t see that catches our attention.
Advertisements What do advertisements sell us? What can consumers get from advertisements?
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Advertisements What do advertisements sell us? What can consumers get from advertisements?
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Transcript of Advertisements What do advertisements sell us? What can consumers get from advertisements?
Purposes of Advertising Provide information to choose products Persuade people to buy brand-name
products
Reasons for buying BMW Z3
Expensive Famous Can go very fast Stylish Pretty girls like this Looks good Arouse jealousy
Why a Jean Paul Gaultier school Bag? Other girls have bags like this (Peer
influence) Without logo, cost less than $500 but
would be laughed (Peer pressure)
Jean Paul Gaultier School Bag Facts A) $4000 B) Has a logo
Opinions A) expensive? B) fashionable? C) stylish? D) trendy? E) anything else?