Advertisement campaign on Environmental Pollution in Islamabad, Pakistan
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Transcript of Advertisement campaign on Environmental Pollution in Islamabad, Pakistan
Table of contents
• Situation analysis• IMC performance• Advertising appeals • Marketing communication budget• Schedule• Evaluation
Demographic segmentation Market segmentation and target market
• 2 million in 2012 • Highest literacy rate 87%(Population Census Organization, Govt. of Pakistan.
"Population by Level of Education".)
Ch. 2IMC* Performance
• Develop IMC performance Advertising Objectives Message Media strategies Internet marketing
*Integrated Marketing Communication
Objectives
• SMART • Our objective is to achieve the plastic free human friendly
environment for the citizens of Islamabad by mid 2015
• Newspaper National local
• Magazines• Weekly• monthly
• Display ads • Hoardings • Underpasses
Advertising appeals
• Appeals are aligned with the objectives of campaign
Inform news + benefits
Persuade Safety
Fear
• Environment Protection Agency (EPA)
• United Nations Environment Programme (UNEP)
• World health organization (WHO)
Public relations
• Anti-litter car drives• Anti-litter walks• Sponsoring events holding for environmental
cause