BTECCreative Media Production – Advert Analysis Name:_________________

Name of

Product

Visual / Text Music / Sound FX Audience Meaning / Message

John West

Salmon

.Man fighting a bear

.No text

.Bear growling

.Kicking/punching

.Voice over

.People who like

eating fish

.More male aimed

.Over 30’s, people

who want easy

food out of a tin

.John West fight/

work hard to get

the best salmon

possible for us

Honda car

.Accord

.Honda

.Chain reaction of car parts

.The power of dreams

.Taps

.Rolling

.Beeping

.Window opening

.Short clip of music(rappers

delight- for copyright)

.Short voice over

.Over 30’s

.Work type car

.Both genders-

more male aimed

.people who like

Honda

.Family car

.Showing us all the

gismos and gadgets

that go into a car

.Reliable

.Everything works

together

Skittles

.Lots of skittles

.Office

.Text= ‘Touch the Rainbow’

‘Taste the rainbow’

.Skittles falling

.No music

.Actors talking

.Phone ringing

.Voice over

.Kids

.Teenagers

.Skittles are amazing

.Leave viewers

thinking and craving

skittles

.Gets people talking

about skittles

T-Mobile

.Flash Mob

.People Dancing

.London station

.Lots of people

.Text= ‘lifes for sharing’

‘Advertisement’ ‘Where and what

time it was’

.Music clips

.People cheering

.People clapping Eg. Shout, The only way is up, don’t

ya, Walts (nutcracker), get down on

it, Since you been gone, My boy lolly

pop, do you love me

.Phone users

.Everyone

.Life is for sharing