CREATIVITY

ADVERTISING

Presented by Andrea Aguila y Mohamed Chorfi

INDEX

1.Sardinas Real

2.DisneyLand

3.Huesitos

4.Nike

5.Fly Emirates

SARDINAS REAL

CREATIVE STRATEGY (OGYLVY)

★ Objective:

★ Target Audience: All age groups

★ Key Consumer Benefit: The proteins

★ Support:

★ Tone and Manner: Healthy, reliable, nutritious and quality

The audience must consume it because it has all the

phosphorus that they need

The benefit of the product helps consumers not to lose their

memory

DISNEYLAND

★ Key Fact:

★ Problem Advertising must solve:

★ Advertising Objective:

CREATIVE WORK PLAN (CWP)

The customers must visit the

park more often

To announce that it is the happiest place on

earth, where they will have all the time they

want to do everything they have dreamed

Unforgettable moment in the amusement park

★ Creative Strategy

○ Prospect Definition:

○ Principal Competition: Six flags, Cedar Point

○ Promise:

CREATIVE WORK PLAN (CWP)

The target audience is all age groups

The amusement park games are elements created to give

happiness, fun and entertainment to its customers

○ Reason Why:

★ Mandatory and Policy Limitations:

CREATIVE WORK PLAN (CWP)

The games are practically unique then are

more interesting and also by magic of the

amusement park about history, design, and

creativity

There are no limitations to note

HUESITOS

CREATIVE STRATEGY (OGYLVY)

★ Objective:

★ Target Audience: This product are for childrens

★ Key Consumer Benefit: The proteins

★ Support:

★ Tone and Manner:

The audience must consume it because it is a

nutritious juice that helps grow bones and teeth

strong

The benefit of the product helps children receive proper

nutrients that contribute to proper nutrition and growth

Healthy, unique, young and energetic

MODEL: OUR MODEL

1. Type of product promoted : Soccer shoes.

2. Brand name : Nike

3. Purpose of the advert: Nike is trying to reveal to the audience how its

products can revolutionize the game of soccer.

4. Type of advert : TV and digital advertising.

5. Tonality : Emotion, fun and entertainment.

6. Target : Athletes, specifically soccer players.

7. Positioning : For serious athletes.

8. Art Work :

Slogan : Risk Everything

Visual engagement :

Description : The film opens on a park with two teams challenging each other in a

winner stays on style game. In a split second the players on either team call out

the names of players to possess their specific skill. As time is running out and

both teams cautiously try to avoid mistakes, the last remaining player yet to be

transformed is brought down inside the box by David Luiz. Ronaldo steps up to

take the penalty but is pushed aside by the brave youngster, who seizes his

moment to risk everything and take responsibility for the game-defining moment.

Structure of the advert : Linear because the story advances.

Logo :

Symbolism : strength

Music : “Miss Alissa” by the American rock band Eagles of Death Metal.

9. Extra elements : Including C.Ronaldo, Rooney, Neymar, Zlatan, Iniesta,

Pirlo, Hzard, David Luiz and aso Irina Shayk, Kobe Bryant, Anderson

Silva and The Incredible Hulk

MODEL: OUR MODEL

طيران اإلمارات

1. Type of service promoted : Airline Service.

2. Brand name : Fly Emirates.

3. Type of advert : The campaign launched featured print, TV and

digital advertising, including some iconic billboards in New York’s

Times Square and Milan’s central train station.

4. Tonality : Emotional.

5. Target : Corporates, upper middle class/ middle class.

6. Segment : Passenger preferring comfort and reliability.

7. Positioning : The finest in the sky, Premium Airline

8. Art Work :

Slogan : Hello Tomorrow.

Purpose : Connect people’s hopes, dreams and aspirations.

Visual engagement :

Description : ‘’Hello Tomorrow’’ is about inspiring people to greet

tomorrow’s unlimited potential, now. ‘’Hello’’ is a greeting, an

invitation to a person, a place or an experience. ‘’Tomorrow’’ is a

time, a place, a state of mind- the unlimited possibility of the future.

Emirates is extending an invitation to try the unfamiliar, create new

ideas, and form new visions. The theme encapsulates life’s potential

and embraces the future with all the possibilities it holds.

Structure of the advert : It has a linear structure and it uses all the basic camera shots

(Extreme Wide Shot, Wide Shot, Medium Shot, Medium Close Up, Close Up and Extreme

Close Up)

Logo :

Symbolism and values : Emirates is connecting people and cultures creating relevant and

meaningful experiences that shape the world.

Music : Spencer & Antfood – Trek

9. Extra elements : There are no extra elements