Advanced Technologies Enabling Mass Customization

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ADVANCEDTECHNOLOGIES

ENABLING MASSCUSTOMIZATION

Varun SaraswatPradnil Rege


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Abstract

The requirement of successful implementationof mass customization is discussed in the project.The various challenging issues in these areas

have been investigated and methodology toresolve these issues are presented.


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Mass Customization

Mass customization may be defined as producinggoods and services to meet individual customers needs

with near mass production efficiency.

Production of personalized or custom-tailored goodsor servicess to meet consumers diverse andchanging needs at near mass production rates enabledby technologies such as computerization

, product modularization, and lean production , itportends the ultimate stage in market segmentationwhere every customer can have exactly what he orshe wants.


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Advantages of MASS

CUSTOMIZATION

Higher Profits : By providing tailored products to meetparticular needs, you make comparative shoppingdifficult and you shift the focus from price to benefits .

This in turn will open your product to a wider market.

Lower Costs : Mass customisation allows the ordinaryman or women in the street to acquire a product that

has been produced to meet their own particular needsyet at a competitive price - thus providing exceptionalvalue for money.


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Disadvantages of MASS

CUSTOMIZATION

Several elements have to work well - bothindividually and together to make masscustomization a plausible business strategy. Mass

customization actually requires uniqueoperational capabilities.

Current technology can support large-scale

customization at reasonable prices withreasonable response times for only a fewattributes of a few products.


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Challenges in MC

Adaptable, integrated equipment, processes, and systems that canbe readily reconfigured .

Processes that minimize waste and energy consumption. System synthesis, modeling and simulation for all manufacturing

operations .

Technologies to convert information into knowledge foreffective decision making.

Product and process design methods that address a broad rangeof product requirements .

Software for intelligent collaboration system .


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Addressing The Challenges Through

Advanced Manufacturing

Technologies

AMT is application of computertechnologies for business activity.

It consists of

CIM,FMS,CAE,CAPP,GT,JIT,CNC,DNC,AHMS


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.

AMT is an integrated combination of processes,machine systems, people, organisationstructures, information flows, control systems

and computers whose purpose is to achieveeconomic product manufacture.

For successful implementation of MC strategy is

to have totally integrated manufacturingorganization.


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Technologies enabling Mass

Customization.


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Virtual Prototyping-

The primary goal of Virtual prototyping for customizedproduct development is to provide a multidisciplinarydesign definition and rapid prototyping environmentfor concept development and a tailored, scenario-basedsimulation environment for concept evaluation within asingle facility. This design environment facilitates thatcapture and utilization of information generated duringthe design phase, and the simultaneous generation, at

design time, of manufacturing, materials, costing, andscheduling data, together with visual evaluation ofcustomer perception on target products, hencesupporting the implementation of concurrent

engineering.


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FUZZY LOGIC

Fuzzy logic is a form of many valued logic; itdeals with reasoning that is approximate ratherthan fixed and exact.

Fuzzy logic addresses such applications perfectlyas it resembles human decision making with anability to generate precise solutions from certain

or approximate information.


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Fuzzy Logic in Mass Customization

Iterative product configuration method applying fuzzylogic which is designed to improve productconfiguration by replacing features which are of less

interest to the customer with features the customerprefers is necessary. Fuzzy preference relations are usedto evaluate the various configurations through theiterative product configuration process. To measure the

level of customer satisfaction for each configuration, asatisfaction rate is also proposed.


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.

. A fuzzy inference model is employed toestablish the relationship between customerneeds and alternatives for a multi-functional

product. Then a fuzzy synthetic distance methodis used to perform optimal searching forpossible alternative combinations in the product.


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Intelligent Manufacturing Systems

. A system which improves productivity by

systematizing the intellectual aspectinvolved in manufacturing, flexibility

integrating the entire range of corporate

activities - from order booking throughdesign, production, and marketing - so as

to foster the optimum in the relationship

between men and intelligent machines.


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IMS in Mass Customization

Manufacturing systems should be based in distributedand autonomous entities, being possible the addition ofnew components without stopping or restartingprocesses. All these facilities point to the concept of

agile manufacturing systems. The approach is addressedto encourage the usage of multi-agent concepts intraditional production lines. A methodology thatincludes the technological migration from a establishedflexible manufacturing structure (FMS) to intelligent

and reconfigurable manufacturing system(RMS).


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Latest Concepts for

successfulimplementation of MC.


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.

Different distributed manufacturing system(DMS) conceptsare being studied to cope withthe growing costumers demands.

They have the ability to answer quickly andcorrectly to changes of the environment, andthey differ from conventional approachesbecause they can adapt to changes withoutexternal interventions.


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Fractal Manufacturing System

This system can handle inflexibility or rigidity oforganization.It is an open system.

It comsists of small components called Fractalunits.

Each unit has certain features.


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Features of FMS

Self organization-Each unit arranges its internalstructure based on previously assigned criteria.

Self Similarity-A fractal unit is similar to anotherexternally but internal structure can be different


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.

Self optimization-Continuous search for Bestperformance is strived .Fractals are used to achievegoals like product output capabilities.

Eg-Unit has own resources and it effects into systemsthat provide data required to manufacture products andallocate operational resources.

These characteristics make fractal units dynamic that

make it possible to work with constant changes andreact quickly to extrnal modifications.


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Bionic Manufacturing System

It suggests that the structural and behaviourialobservation in a living thing ,from cell level tobionical beings is also applied to enterprize.

BMS makes parallelisms among these biologicalcharacteristics and essential needs for futureproduction system

In short production unit is compared to humancell


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Holonic Manufacturing System

The word holon is a combination of holos (agreek word for whole) with the suffix on which,as in proton or neutron, suggests a particle or

part. It describes the hybrid nature of sub-wholes/parts in real-life systems, that is holonssimultaneously are self-contained wholes to their

subordinated parts, and dependent parts to alarger whole that contains it.


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.

This observation comes from analysinghierarchies and stable intermediate forms inliving organisms and social organisations, and

simply reinforces that although it is easy toidentify sub-wholes or parts, wholes and parts inan absolute sense do not exist anywhere.


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Future work

Comprehensive review of technology enablingMC.

To develop a road map for implementing masscustomization in Indian industries.


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THANK YOU

Advanced Technologies Enabling Mass Customization

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