Advanced Technical SEO at #SMX Advanced - Jenny Halasz
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Transcript of Advanced Technical SEO at #SMX Advanced - Jenny Halasz
#SMX #XXa @SpeakerName#SMX #21A Jenny Halasz @jennyhalasz
Jenny HalaszPresident, JLH Marketing
SIGNALS
#SMX #XXa @SpeakerName#SMX #21A Jenny Halasz @jennyhalasz
Signals tell Google if you know what you’re doing… and when you don’t.
Signals
#SMX #XXa @SpeakerName#SMX #21A Jenny Halasz @jennyhalasz
301 redirects page deletion noindex robots.txt
Definitive
#SMX #XXa @SpeakerName#SMX #21A Jenny Halasz @jennyhalasz
Permanently Moved Server setting Not a default Moves link authority Should be definitive, but..
301 Redirect
#SMX #XXa @SpeakerName#SMX #21A Jenny Halasz @jennyhalasz
404 Not Found Default response Multiple visits
410 Gone Not a default Permanent (no recrawl)
Page Deletion
#SMX #XXa @SpeakerName#SMX #21A Jenny Halasz @jennyhalasz
Page by page Not a default Links followed unless nofollow Page will not be added to index Does not stop link authority
Noindex
#SMX #XXa @SpeakerName#SMX #21A Jenny Halasz @jennyhalasz
By directory or page Page *may* be added to index! Does not stop link authority
Robots.txt
#SMX #XXa @SpeakerName#SMX #21A Jenny Halasz @jennyhalasz
rel=canonical rel=next/prev HREF LANG commands rel=alternate
Not Definitive
#SMX #XXa @SpeakerName#SMX #21A Jenny Halasz @jennyhalasz
The one true page, but… External Links Internal Links Redirects Just because
Rel=canonical
#SMX #XXa @SpeakerName#SMX #21A Jenny Halasz @jennyhalasz
A page series, but… External Links Internal Links Redirects Broken series
Rel=next/prev
#SMX #XXa @SpeakerName#SMX #21A Jenny Halasz @jennyhalasz
Language preference, but… Two options, en-EN Must correspond btwn pages Site must be in language if“-en” is used. Can use language alone, but not region.
HREF Lang & Rel=alternate
#SMX #XXa @SpeakerName#SMX #21A Jenny Halasz @jennyhalasz
XML Sitemaps Main navigation Internal links Self-referential canonicals Redirect chains (eliminate)
Inconsistent Signals
#SMX #XXa @SpeakerName#SMX #21A Jenny Halasz @jennyhalasz
Redirects/Rewrites www to non http to https trailing slash inconsistency
Breadcrumbs Parameters in Webmaster Tools
Pitfalls
#SMX #XXa @SpeakerName#SMX #21A Jenny Halasz @jennyhalasz
Search for meta description:“NVIDIA Maxwell is the world’s most advanced GPU architecture. Inspired by light, it’s designed to be the engine of next-generation gaming.”
Not found in results (23 results total)
Duplication?