SMX Advanced: SEO for Google v. Bing
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SEO for Google vs. Bing:How Different Are They?
Janet Driscoll MillerSMX Advanced
June 8, 2010
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www.search-mojo.comApril 12, 2023 @janetdmiller
• Why worry about Bing?• Bing v. Google for SEO tactics
– Similarities– Differences– New opportunities with Bing
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Why Worry About Bing?
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www.search-mojo.comApril 12, 2023 @janetdmiller
How Bing Usability Compares
Source: usercentric.com
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www.search-mojo.comApril 12, 2023 @janetdmiller
3/1/
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Pages/Visit
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Time on Site
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Yahoo
BingBounce Rate
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www.search-mojo.comApril 12, 2023 @janetdmiller
Bing v. Google:Similarities for SEO Tactics
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www.search-mojo.comApril 12, 2023 @janetdmiller
Flash
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www.search-mojo.comApril 12, 2023 @janetdmiller
![Page 9: SMX Advanced: SEO for Google v. Bing](https://reader038.fdocuments.net/reader038/viewer/2022103000/55549289b4c905186d8b488b/html5/thumbnails/9.jpg)
www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
XML Sitemaps
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www.search-mojo.comApril 12, 2023 @janetdmiller
• XML Sitemaps have a universal standard(sitemaps.org)
• Bing and Google accept Sitemaps and Sitemap Indices– Bing does not currently accept video or news
Sitemaps
Google Webmaster Toolswww.google.com/webmasters/tools/
Bing
Bing Webmaster Toolswww.bing.com/webmaster/
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www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
Local Listings
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www.search-mojo.comApril 12, 2023 @janetdmiller
GoogleGoogle Places
www.google.com/local/add
BingBing Listing Center
https://ssl.bing.com/listings/ListingCenter.aspx
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www.search-mojo.comApril 12, 2023 @janetdmiller
![Page 19: SMX Advanced: SEO for Google v. Bing](https://reader038.fdocuments.net/reader038/viewer/2022103000/55549289b4c905186d8b488b/html5/thumbnails/19.jpg)
www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
Geolocation Results
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www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
Sitelinks
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www.search-mojo.comApril 12, 2023 @janetdmiller
• Shows only on first result
• Can remove sitelinks via Webmaster tools
Bing
• Shows only on first result
• Cannot edit sitelinks
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www.search-mojo.comApril 12, 2023 @janetdmiller
Bing v. Google:Differences for SEO Tactics
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www.search-mojo.comApril 12, 2023 @janetdmiller
Link Building/Value
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www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
News
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www.search-mojo.comApril 12, 2023 @janetdmiller
1. Submit news site for review.
(http://www.google.com/support/news_pub/bin/request.py?contact_type=suggest_content)
2. Create a news sitemap and register it with Google.
Bing
1. Submit request to [email protected].
2. Create an RSS feed of content.
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www.search-mojo.comApril 12, 2023 @janetdmiller
Shopping
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www.search-mojo.comApril 12, 2023 @janetdmiller
Completely free.
1. Submit products via data feed on Google Base.
(http://www.google.com/intl/en_us/products/submit.html)
Bing
Paid advertising only.
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www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
New Opportunities with Bing
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www.search-mojo.comApril 12, 2023 @janetdmiller
Social Sharing in Results
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www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
However…
• The image links are back to Bing, not the original image.
• To post on Facebook, you have to grant access to the Bing application on Facebook.
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www.search-mojo.comApril 12, 2023 @janetdmiller
Document Preview
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www.search-mojo.comApril 12, 2023 @janetdmiller
![Page 43: SMX Advanced: SEO for Google v. Bing](https://reader038.fdocuments.net/reader038/viewer/2022103000/55549289b4c905186d8b488b/html5/thumbnails/43.jpg)
www.search-mojo.comApril 12, 2023 @janetdmiller
![Page 44: SMX Advanced: SEO for Google v. Bing](https://reader038.fdocuments.net/reader038/viewer/2022103000/55549289b4c905186d8b488b/html5/thumbnails/44.jpg)
www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
Keys to Document Preview• To optimize:
– Bing takes information in this order:• H1 tag, if it does not match the title tag• First paragraphs of information• To add contact info, add that information to your page
– Address– Phone– Email
• To disable:– Add this meta tag to the page:
<meta name=“msnbot”, content=“nopreview”>– Or add this line to robots.txt:
x-robots-tag: nopreview
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www.search-mojo.comApril 12, 2023 @janetdmiller
Contact Information
Janet Driscoll MillerPresident and CEOSearch Mojo
e: [email protected]: 800-939-5938 x101t: @janetdmiller, @searchmojow: www.search-mojo.comb: blog.search-mojo.com