SEO WEBINAR: Advanced Strategies In Search Engine Optimization

Thanks for joining us. We will begin at:11:00 a.m. PST12:00 p.m. MTN1:00 p.m. CST2:00 p.m. EST

Audio: 1-805-309-0022Access code: 934-464-414

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1) Introduction to SEO

2) Overlooked Techniques

3) Gain a SEO Advantage w/ Site Structure

4) Convert Existing Traffic to Leads & Deals

5) The Future of Mobile Search & SEO

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Agenda for Today

If you are not on the 1st page, you are practically invisible

Source: “iProspect Blended Search Results Study” by JupiterResearch, 2008

Where Searchers Click on the Results Page

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SEO Fundamentals (6 Pillars)

Site Content

Meta Content

URL’sInbound Links

Keywords

Content Silos

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Long Tail SEO Strategy

High-impact search terms used regularly by

prospects trying to find your products and

services

SEO Fundamentals For Newcomers

• Use of Long-tail keywords even more important

• With many pages, you have the opportunity to target more specific keywords on deeper internal pages

Ex: Not ‘laptop’ but ‘small black laptop’

Source: http://www.prelovac.com/vladimir/wp-content/uploads/2009/06/long-tail-seo-sem.gif

1) Introduction to SEO

2) Overlooked Techniques

3) Gain a SEO Advantage w/ Site Structure

4) Convert Existing Traffic to Leads & Deals

5) The Future of Mobile Search & SEO

#wm123

Agenda for Today

Thing That Matter in SEO

• Keyword Research

• Relevance/Theme of the Site

• Crawl ability/Ease of Link ability

• Depth of Site

• Duplicate Content (block, redirect or canonical)

• Page Load Time

• Social Media (Facebook + Twitter Aren’t Enough)

• Measure, Fine Tune, and Adjust Accordingly

Using Google’s Tools to Your Advantage

•Follow Finder•Google Sets•Google Alerts + Google Reader + iGoogle•Latest Results•Google Suggest•Google Insights•Google Webmaster Tools•Google Trends•Wonder Wheel•Image Swirl

Google Insights

• Shows the search trends of your keyword - you can see if searches are increasing or decreasing

• Shows what geographical regions perform searches on these keywords andranks them for you

• Suggests new keywords that are growing in popularity

Using Google’s Tools to Better Understand Your Ideal Searcher

1) Introduction to SEO

2) Overlooked Techniques

3) Gain a SEO Advantage w/ Site Structure

4) Convert Existing Traffic to Leads & Deals

5) The Future of Mobile Search & SEO

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Agenda for Today

Using Site Structure to Help SEO

• Cascading Style Sheets

• Proper Use of “H” Tags

• Content in Div Tags

• Navigation Techniques

• On-Site Blog

• Footers

1) Introduction to SEO

2) Overlooked Techniques

3) Gain a SEO Advantage w/ Site Structure

4) Convert Existing Traffic to Leads & Deals

5) The Future of Mobile Search & SEO

#wm123

Agenda for Today

Convert Existing Search Traffic

• Click-to-Call

• Chat Pop-up Boxes

• A/B Testing

• Search Boxes

• Guest Postings

• User Generated Reviews

1) Introduction to SEO

2) Overlooked Techniques

3) Gain a SEO Advantage w/ Site Structure

4) Convert Existing Traffic to Leads & Deals

5) The Future of Mobile Search & SEO

#wm123

Agenda for Today

The Future of Mobile Search and SEO

Upcoming Trends in Mobile

• A lot more queries

• A single set of SERPs

• A change to create a mobile presence (apps)

• Little need for a separate mobile site

• Strong need for a separate mobile ad strategy

• Apps will still be loved

• Geography matters

Contact us for a detailed FREE Custom SEO Analysis of your site.

It includes:

1. COMPETITIVE REPORT - Where you rank against your competition.

2. KEYWORD ANALYSIS - To show you other keywords people are using to search for your product/service.

3. SEARCH ENGINE FRIENDLINESS REPORT- Crawlability of Your Site.

Mark Powers

(800) 619 1570

Mark.P@Webmarketing123.com

Contact Us

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