Advanced LinkedIn

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Advanced LinkedInSeminar 9/29/2011

Håkan Söderbomhttp://konsultpartners.com

http://konsultpartners.com/

http://creativecommons.org/licenses/by/3.0/

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Håkan Söderbom

Credit Håkan Söderbom, http://KonsultPartners.com/presentations


Assumptionsͼ You have a LinkedIn profile at 100%ͼ You want your LinkedIn actions to make a

differenceͼ You are prepared to invest some time in your

LinkedIn efforts


Latest dataͼ Execs from all Fortune 500 companies 1

ͼ Recruitment by 75 of Fortune 100 companies 1

ͼ Total of 120m members 1

ͼ 80% of recruiters already use for recruiting 2

o LinkedIn 87%, Facebook 55%, Twitter 47% 2

ͼ Spend less on job boards and 3rd parties 2

Source: 1) LinkedIn website, 2) Jobvite, Inc

Credits: Amodiovalerio Verde

SENIORITY WORLDWIDE

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

TrustAppreciated

Our Break Away Strategy

Find

Found



Find (LinkedIn as a research tool)

ͼ Job search and Applicationͼ Find someone with Advanced Search

o in a company, in a city, with a title, having a keyword, looking for a business partner

ͼ Find people with common interests in Groupsͼ Researching companies and their competitorsͼ Follow companies to get notifiedͼ Find Eventsͼ Finding out what Sarah’s hobbies areͼ Combine it with Google Search, Twitter… for extra power

TrustAppreciated


Find

Found


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Found and not Filtered (LinkedIn for SEO)

KEYWORDSͼ SEO and search friendlyͼ Industry relevantͼ Profession relevantͼ Certificationsͼ Skillsͼ Degreesͼ Membershipsͼ “seeking” & “looking”ͼ Projected position

BE “READABLE”ͼ Easy to read, concise

summaryͼ But not too shortͼ Make it interesting to readͼ Your profile is not your

resumeͼ Write for the reader

ͼ Credit Håkan Söderbom, http://KonsultPartners.com/presentations


How do we figure out the keywords?

ͼ LinkedIn Job Search: “cloud virtualization”o Senior Technical Alliance Manager, Brocade- San

Jose, CAo Technical Alliance Manager, Vmware, Isilon

Systems- San Jose, Californiao Virtualization Architect, Huawei- Santa Clara

How do we figure out the keywords?w

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TrustAppreciated


Find

Found



Appreciated (getting to the top of the pile)

ͼ Show your personality (project who you want them to see)

ͼ Show off your expertiseͼ Engage with peopleͼ Help peopleͼ Thank peopleͼ Start slowly, find your voice, understand the

etiquette, don’t be a dork


Appreciated (your profile matters)

ͼ Idea #1: Use a photo that draws attention, & re-use it to ensure recognition across tools

ͼ Idea #2: Give yourself a title that speaks (not just the default title of your current position)

ͼ Idea #3: Cheat – use the fields for something else…

ͼ Idea #4: Use your Websites links as keywords

ͼ Idea #5: Use your personal profile link in a creative way

ͼ Idea #6: You can have several concurrent jobs/activities


Appreciated (activities get noticed)

ͼ Idea #7: Share regular business updates, they appear in your contacts’ Timeline

ͼ Idea #8: Build a list of top 5 Groups based on your interests and/or objectives. Spend some time every day reading up and participating

ͼ Idea #9: Integrate Twitter, blog, Slideshare.net and other Applications to create more activity

ͼ Idea #10: Ask and Answer in Answers it shows your expertise, willingness to help and adds to your timeline as well as SEO


Appreciated (go the extra mile)

ͼ Idea #11: Give Recommendations

ͼ Idea #12: Ask for Recommendations. Consider providing some starter-text.

ͼ Idea #13: Never use the boilerplate, add some personal text. Remind people where you met you or why they would want to stay connected


Appreciated (reach further with Messages)

ͼ Idea #14: Use messages to all 1st level contacts and members of shared Groups

ͼ Idea #15: Buy InMail messages ($10 each) or Premium Subscription to reach beyond network. Can make a huge difference.

ͼ Idea #16: Have a purpose, try to align it to their benefit. E.g. “I am looking for person at your company to interview for an article concerning…”

TrustAppreciated


Find

Found



Building Trustͼ The foundation for a good reputationͼ Takes time, consistency and persistenceͼ Can be ruined – you should monitor yourselfͼ Lasts forever

LinkedIn specifics



Connectionsͼ 1st level

o availableͼ 2nd level

o Through 1st levelͼ 3rd level

o Through 1st and 2nd levelͼ Alternative

o Use InMail (beware of InMail Feedback score)


Upgradesͼ Premium Plans

o Business, Business Plus, Executiveo Business, Job seeker, Job Seeker Pluso Business, Talent Basic, Talent Finder

ͼ Featureso Business ($25/month)

• InMail (3 per months, accrues up to 9)• OpenLink – anyone (including recruiters) can contact you & and anyone can see your full profile details• See 300 profiles in search• Premium Search Filters• Who’s Viewed My Profile? Full list (still privacy controlled)• Profile Organizer with 5 folders• Get 5 search alerts per week when people/candidates meet criteria• Reference Search (historic search)

o Business Plus = Talent Basic ($50/month)• InMail (10 per month)• See 500 profiles/candidates in search• Profile Organizer with 25 folders• Get 7 search alerts per week when people/candidates meet criteria

o Job Seeker ($30/month)• Job Seeker Badge• Move to the top when searched• Make Salary detailed searches

ThanksHåkan Söderbom

konsultpartners.com/presentations

Advanced LinkedIn

Career

Transcript of Advanced LinkedIn