Advanced Legal User Group - Social Media & Building Digital Relationships

Conscious Solutions http://www.conscious.co.uk/presentations

David GilroyDirector of Stuff & Things


Win a free inhouse social media training

course for up to 20 people

What is the largest number of followers I know of, for a UK law firm?


Seth Godin – Connection Economy

• Who trusts you• Who wants to hear from

you• Who will collaborate,

support & engage with you?


What social media to use?B2B B2C

LinkedIn

Twitter

Facebook

Blogging

YouTube

Pinterest

Google+Do a lot Do some Do a little


Social Media Engagement Model

Unengaged HighlyEngaged

Un Targeted

HighlyTargeted

CONNECT

BROADCAST

CONVERSE

SHARING


Visibility to 36,879 people!


Really? I did not want to know! NEVER break Rule No.1 of social media


Rule No.2 of social media. It’s a private conversation in public


What was Mantas thinking?• 409 shares• 67 comments

(all negative)• £350 of lost

revenue (min)• terrible

apology on their FB page


I am going to complain in different ways now!


The rule of


Please don’t pretend to “care about me!


1. Called & knew my name2. Was told to email me

3. Did not use my name or email address


You lazy b*&@ard. Don’t mass email me!


You don’t know me!!!


But I expect you to know who I am!

I really do


So who’s using your website?


No, it doesn’t


Do.not.reply@ ! What, don’t you want a conversation with me?


Do you know what I do for a

living?

chat about your current digital presence


Do you LIKE and FOLLOW your clients?


Even law firms can have fun!


Oops!


The worst email format I’ve EVER seen!


Survey? What survey?


Are you nudging people when you can?


Are you connected to everyone you should be?


Are you paying attention to everyone you can?


Do you use humour to build relationships?

Be different, not better!


Really? Can I run, can I?


See, it’s not that hard


Do you want to know what’s going on?


So, what is the largest number of followers I know of, for a UK law firm?


So, what are you going to go and do today?

Business