Advanced Automotive Safety Systems Industry Trends and Initiatives ACAMP Seminar Series: Advanced...

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Advanced Automotive Safety Systems Industry Trends and Initiatives ACAMP Seminar Series: Advanced Embedded Systems – Sep 09, 2015

Transcript of Advanced Automotive Safety Systems Industry Trends and Initiatives ACAMP Seminar Series: Advanced...

Page 1: Advanced Automotive Safety Systems Industry Trends and Initiatives ACAMP Seminar Series: Advanced Embedded Systems – Sep 09, 2015.

Advanced Automotive Safety SystemsIndustry Trends and Initiatives

ACAMP Seminar Series: Advanced Embedded Systems – Sep 09, 2015

Page 2: Advanced Automotive Safety Systems Industry Trends and Initiatives ACAMP Seminar Series: Advanced Embedded Systems – Sep 09, 2015.

Agenda

• Welcome and Introductory Comments

• Industry Trends

• Invotek Product Focus

• Government/University/Industry Collaboration

• APMA and the Connected Vehicle Initiatives

• Wrap Up

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Welcome and Introductory Comments

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EARL HUGHSON – President and Co-Founder , Invotek Electronics Inc.

• 30+ years of P&L and Executive Management responsibilities, launching & developing OEM automotive & non-automotive technology enterprises for Magna, C-MAC, Solectron, Flextronics inc

• Production sales growth from green field launch to >$175MM in annual revenue.

• R&D, product development, manufacturing , and marketing expertise and numerous international partnerships in OEM and in rugged E/E systems

• Companies achieved ISO 9001, QS 9000,TS 16949, ISO 14001, OHSAS 18001, and ISO 17025 certifications while maintaining world class production metrics (6 sigma PPM etc.)

• BASc Engineering– University of Waterloo, On

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Automotive Sensors….And the Connected Vehicle• In 2014, 85 million vehicles were produced.

• By 2020, this will grow to 110 million vehicles globally.

• Today, there are 60 - 100 sensors per vehicle.

• This will climb to 200 sensors per vehicle over the next 5 years.

• This significant growth is driven by:• Improving safety systems

• Autonomous vehicle initiatives

• Increasing demands on improving fuel economy

• By 2020, the market demand for sensors needed in these applications will grow to 22 billion units, annually.

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Market Opportunity:Addressable Market Size

• The market for advanced driver assist systems is growing rapidly, driven by positive fundamental in regulation as well as OEM directed differentiation

0

10,000

20,000

30,000

40,000

$50,000

2010

$672

2011

$1,367

2012

$2,536

2013

$4,531

2014

$8,077

2015

$13,197

2016

$19,559

2017

$26,782

2018

$33,919

2019

$40,837

2020

$46,078

$577 $25,968 $28,109$1,170 $2,088 $3,571 $6,172 $9,909 $14,221 $18,781 $22,635I NVOAddressable

Intelligent SpeedAssist

Lane DepartureWarning

PedestrianDetection Sensor

BlindspotDetection Sensor

Collision Warning/ Mitigation

Adaptive CruiseControl

Driver MonitoringSystems

Road SignRecognition

AdaptiveHeadlamp

Night VisionSensors

Sensor Market Size$ in Millions

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360 Degrees of Situational Awareness

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• Sensor integration is a complex problem for OEM’s who must balance cost, performance, styling, safety, market and regulatory demands and complex system integration

Market Challenge & Opportunity

Page 8: Advanced Automotive Safety Systems Industry Trends and Initiatives ACAMP Seminar Series: Advanced Embedded Systems – Sep 09, 2015.

Market Challenge & Opportunity

• In most cases, vehicle styling and design needs to be “disrupted” to accommodate today’s advanced sensors.

• Invotek’s strategy is to develop sensors that:

• Reduce the quantity of sensors needed to achieve a given sub-system performance level

• “Seamlessly” integrate sensors within existing vehicle systems

• Minimize the styling “disruptions”

• Provide the OEM with a positive cost/benefit business case

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Advanced Camera Systems

Advanced Ultrasonic

Sensor Assemblies

Compact 77 GHz Radar

Systems

• Invotek is developing and commercializing a suite of advanced safety sensors with an emphasis on:

• Ease of integration

• Small form factor

• Increased field of view

• Elimination of traditional packaging constraints

• Invotek’s objective is to offer sensors that adapt to the vehicle environment.

Invotek Electronics Value Proposition

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Collaborative Development Partners

• Micralyne

• Acamp - Alberta Centre for Advanced MNT Products

• University of Alberta

• University of Waterloo

• CMC Microsystems

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APMA and the Connected Vehicle

• Connected Vehicle Working Group (CVWG)• Identifies and promotes Canadian

companies with technologies, products, and services related to the Connected Vehicle

• The CVWG consists of OEM’s, Tier 1’s, SME’s, Academia, and the Federal/Provincial governments

• The CVWG attracts many companies from outside the traditional automotive supply base

Page 12: Advanced Automotive Safety Systems Industry Trends and Initiatives ACAMP Seminar Series: Advanced Embedded Systems – Sep 09, 2015.

Wrap Up

• If you are interested in learning more about Invotek Electronics, or if you have a technology suitable for automotive applications please contact:

• Earl Hughson, President, [email protected]

• Dave Patterson, Director of Business Development, [email protected]

Thank You!