Advanced SEO Strategies Apart from Links

What I’m talking about• Post update strategy change• How great sites are winning the SEO race• Google SERPs post hummingbird Update• Dominating long tail philosophy• Usability being the only agenda• Term Frequency–Inverse Document Frequency• Keyword Prominence, Proximity & Semantics• SEO via Entity Salience & Mark-ups• Designing On-page Optimization structure• Social Media Optimization Apart from FaceBook & Twitter• Technical Validations & Checklists• SEO Technical Checklists

How people Interact with your Brand?Most of the time it’s subjective & unquantifiable metrics.Pages on top of Google are directly proportional to

Post updates Google downgraded sites that annoyed and reward sites that people do love?

Considered by Hummingbird update & What not

1.Quality was the key factor2. Keyword prominence & proximity was an important factor 3. Natural links were always an important element & was continued4. Pages were supposed to ranked with semantic relationships5. Semantic content was coded with a higher ranking elements

Long tail keywords were supposed to add maximum traffic

New algorithm• Based on what we know

about sites that are loved, do we think that people love your site?

Old Algorithm• Let’s score you on various

trust signals & see how you perform

Longtail keywords Traffic

Conversion was higher with longtail keywords

Great sites were winning• Doing SEO for a great site is 10x easier than doing SEO for a mediocre site• For most companies this is the difference between success and failure in an SEO

campaign

Panda?

SEO Way Ahead for 2015

1.Website UsabilityDeals with making sure that customers are able to meet their Goals. This holds the combined approach of--High end website design i.e. frontend-High Quality Product-Awesome navigation

Configuring GoalsThe GA goals can be configured on these parameters–1. Revenue2. Acquisition3. Inquiry4. Engagement5. Type

2. Term Frequency–Inverse Document Frequency:

This is a algorithmic formula used to measure the importance of particular word in a document.

-Google Ngram Viewer can be a good example to take the references.

3. Keyword Prominence, Proximity & Semantics

Old Keyword density tactics in content is no longer a important elements, rather emphasis was made more scientific approach-• Prominence-Terms at beginning of document• Proximity- Terms closer to one another• Semantics-Similar terms

4. SEO via Entity Salience & Mark-ups

This simply implies that webpage will be ranked on-• Not on the quality of one good written

webpage• But on the basis of combination of all other

elements of the website• These will be used to judge the theme of the

website• Internal linking of these pages is supposed

to add higher values

5. On-page Optimization structure

On page SEO will be considered as important as it was earlier; major emphasis will be on-1.Internal linking of good inter-related pages to ease user’s navigation2.Title will be an important element3. Proximity, prominence & semantic content will add value4. Complete detail at -Advance SEO Optimization Tips

5. Social Signal as Ranking element

Social signals are likely to add boost on ranking

1.Apart from Facebook & Twitter, Google will consider other SM websites to judge the web-page usability.2.Check for more social media platform which will boost ranking

6. Technical AccuracyError in codes dilutes the user experience; so this will be important to develop good coded error free websiteGoogle Webmaster Tool comes with enormous features to facilitate with such error.SEO Technical Checklists-HTML validationsCSS508 complianceWAI Standardsload timeRedirects (especially 301 & 302)http header response codesMobile optimization

Facts To be Considered

Being memorable40% of revenue is attributed on first visit, you need to be memorable to be found for next search cycle.

Most Popular Activities

Get social

Work to provide awesome experienceAnd make that shareable

Social SEO Only about Engagement

Tweeting

External ReviewsWork. As it add values

Usability & Conversion Rates

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