Booyah SEO Strategies for 2013
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SEO Strategy for 2013
description
Emerging SEO strategies include mobile site optimization, social media, content development, integrated Google Webmaster Tool data, and local maps marketing. Watch for more discussion on 2013 SEO strategies in your upcoming meetings.
Transcript of Booyah SEO Strategies for 2013
SEO Strategy for 2013
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2012: Year of the PanguinOut with the old…
CONTENT
Engagement
Freshness
Relevancy
LINKS
Low Quality
Anchor Text
Social
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Stay Relevant to Your SiteOut with the old…
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Results Focusing on Relevancy & Intent
Out with the old…
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Get Chunky With The Long TailOut with the old…
Source: http://www.seomoz.org/blog/illustrating-the-long-tail
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Stop Keyword StuffingOut with the old…
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Remove Low Quality ContentOut with the old…
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Stop Watching Daily RankingsOut with the old…
It is more important to focus on overall keyword trends, movement, and reaction to Google updates than daily rankings.
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Stop Building Low Quality LinksOut with the old…
Source: http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice
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SEO Strategies for 2013
Content Optimization
Technical SEOMobile
Local Search
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Become Strategically Integrated2013 SEO Strategies
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The New Ways to Measure SEO2013 SEO Strategies
SEO KPIs
Query Impressions
Position
CTR % Traffic
Engagement
Conversions
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Improve your CTR Curve2013 SEO Strategies
Source: http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates
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Search Queries & Impressions2013 SEO Strategies
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Create Content for Consumers – Not Google
2013 SEO Strategies
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Understand what Content Marketing is
2013 SEO Strategies
Target Audience
(Personas)
Online Behavior
(Interest)
Content Development
(Messaging)
Content Placement
(Platforms)
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Produce All Kinds of Content2013 SEO Strategies
Source: http://www.seomoz.org/
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Shotgun vs. Rifle2013 SEO Strategies
Source: http://www.slingshotseo.com/blog/rifle-shot-vs-shotgun-blast-the-value-of-coordinated-content/
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Write Content to Appeal to Influencers
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Use These Social Media Platforms2013 SEO Strategies
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Evaluate the Current Link Profile2013 SEO Strategies
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Set Up & Optimize Local Listings2013 SEO Strategies
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Choose a Mobile Design Strategy2013 SEO Strategies
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Make your Site Crazy Fast2013 SEO Strategies
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Use Schema To Make Your Site Stand Out
2013 SEO Strategies
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