Jon Denzer

Social Media

Target Audience

Digital Strategy

“Buy A PS4 or Xbox One” Campaign

“Buy A PS4 or Xbox One” Campaign

Tools To Help Campaign Succeed

Budget for GameStop Campaign

Completion of Campaign

ReferencesBorges, B. (2011, July 14). B2B Social Media: 5 Steps to Developing a Strategy. Find and Convert RSS. Retrieved April 7, 2014, from http://www.findandconvert.com/2011/07/5-steps-to-developing-a-b2b-social-media-strategy/Comeau, M. (2010, October 12). Electronic Arts, Activision Playing Google Games. [Google Inc, Activision Blizzard, Inc., Electronic Arts Inc., GameStop Corp.]. Retrieved April 7, 2014, from http://seekingalpha.com/article/229538-electronic-arts-activision-playing-google-gamesDaly, S. (2013, June 3). PS3 and Xbox 360 Trade-Ins Could be Worth $2.5 Billion in GameStop Credit. Gameranx. Retrieved April 7, 2014, from http://www.gameranx.com/updates/id/15109/article/ps3-and-xbox-360-trade-ins-could-be-worth-2-5-billion-in-gamestop-credit/Eliason, E. (2011, November 9). Social Commerce IQ: GameStop [Case Study] | 8thBridge | Social Commerce Platform. 8thBridge Social Commerce Platform. Retrieved April 7, 2014, from http://www.8thbridge.com/our-blog/social-commerce-iq-gamestop-case-study/GameStop only has enough Aqua Blue 3DS systems to fulfill pre-orders? | Nintendo Everything. (n.d.). Nintendo Everything. Retrieved April 7, 2014, from http://nintendoeverything.com/gamestop-only-has-enough-aqua-blue-3ds-systems-to-fulfill-pre-orders/Gamestop Tweets Free Cartel Coin Codes. (2013, April 23). SWTOR and Star Wars Gaming news RSS. Retrieved April 7, 2014, from http://www.swtorstrategies.com/2013/04/gamestop-tweets-free-cartel-coin-codes.htmlKim, L. (2013, November 5). Twitter vs. Facebook: How Top Social Networks Rank on Ad Performance | WordStream. Twitter vs. Facebook: How Top Social Networks Rank on Ad Performance | WordStream. Retrieved April 7, 2014, from http://www.wordstream.com/blog/ws/2013/11/05/twitter-versus-facebook-ad-performance#.Leaked GameStop Black Friday Flyer Has Xbox One on Pg 2, PS4 on Pg 4, Tons of Discounts on Old Gen. (n.d.). BoxdenCom Stay First Follow BX RSS. Retrieved April 7, 2014, from http://slumz.boxden.com/f13/leaked-gamestop-black-friday-flyer-has-xbox-one-pg-2-ps4-pg-4-tons-discounts-old-gen-1990501/Leaked GameStop Black Friday Flyer Has Xbox One on Pg 2, PS4 on Pg 4, Tons of Discounts on Old Gen. (n.d.). BoxdenCom Stay First Follow BX RSS. Retrieved April 7, 2014, from http://slumz.boxden.com/f13/leaked-gamestop-black-friday-flyer-has-xbox-one-pg-2-ps4-pg-4-tons-discounts-old-gen-1990501/Makuch, E. (2013, November 15). GameSpot. GameSpot. Retrieved April 7, 2014, from http://www.gamespot.com/articles/gamestop-hosting-xbox-one-pre-launch-events/1100-6416211/Nelva, G. (2013, November 29). PS4 Black Friday Bundle Outsells Xbox One Equivalent Soundly at GameStop; Ranked 2nd and 7th. DualShockers. Retrieved April 7, 2014, from http://www.dualshockers.com/2013/11/29/ps4-black-friday-bundle-outsells-xbox-one-equivalent-soundly-at-gamestop-ranked-2nd-and-7th/