Sephora adv 420 powerpoint
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Transcript of Sephora adv 420 powerpoint
Elizabeth O’Malley
TARGET AUDIENCE
♢ Women
♢ Ages 16-60+
♢ Trend Conscious
♢ Disposable Income
BIG IDEA
♢ The most versatile
brand on the market
♢ From dark and drab
to light and fresh
♢ Edgy Makeup and
Radiant Skin Care
CONTECTING WITH CUSTOMERS
♢ iPhone Application
♢ Beauty Insider Program
#sephorasleek
TEAMING UP
♢ Magazine Reviews
♢ Harpers Bazaar
♢ Lucky
♢ InStyle
♢ Vogue
♢ iPhone Ads
“What we’re into this month…” Cosmopolitan January 2014
COMPETITION
♢ MAC
♢ ULTA
♢ Goal of Campaign-To
make other brands
obsolete
♢ Sephora offers a more
extensive list of brands
MEASURING SUCCESS
♢Google AdWords
♢7.31K Clicks/Day
♢$6,355/Day
BUDGET ♢Pay-Per Click: $2,287,800.00
♢Digital Agency Fee:$960,000.00
♢Mobile Optimization Fee: $10,000.00
♢Magazine Ad Fee: $360,000.00
♢Mobile App Ad:$228.00
♢Contest Winners:$10,400.00
♢Total Budget:
$3,628,428.00
Pay-Per Click; 63%
Digital Agency Fee; 26%
Magazine Ad Fee; 10%
Pay-Per ClickDigital Agency FeeMobile Optimization FeeMagazine Ad FeeMobile App AdContest Winners
BE THE BEST YOU
Let Sephora make you
the freshest, most
beautiful you, that you
can be.