ADV 420- ESPN FINAL PROJECT
10
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date post
12-Sep-2014 -
Category
Business
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description
Digital Media Strategy for ESPN.
Transcript of ADV 420- ESPN FINAL PROJECT
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
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OUTREACH
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Basketball Fans & Non-Basketball Sports Fans
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ENGAGEMENT
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@ESPNBasketball
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-Excitement
-Accessibility
-Social
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Supportive
www.espn.com/blog-basketball
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KEY PERFORMANCE INDICATORS
• Ratings during televised NBA games
• Social Media Following
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decompressorare needed to see this picture.
BIG IDEAWIN 2015-2016 SEASON TICKETS TO THE HOME TEAM OF YOUR RESIDENCE AND A HONORARY POSITION ON THE TEAM FOR A
DAY!
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BUDGET-Staffing-Digital Ads-Televison Ads-Big Idea
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THANK YOU & CONGRATULATIONS
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