Adtech Jakarta Michael Leander presentation in Indonesia

download Adtech Jakarta Michael Leander presentation in Indonesia

of 46

  • date post

    19-Aug-2014
  • Category

    Education

  • view

    752
  • download

    1

Embed Size (px)

description

This presentation makes most sense for attendees at the amazing Adtech Jakarta Digital Marketing Conference #adtechjkt

Transcript of Adtech Jakarta Michael Leander presentation in Indonesia

  • Crea%ng your ideal marke%ng world for maximum impact Michael Leander > www.michaelleander.me > @michaelleander > #adtechjkt <
  • See all pictures here
  • 30 fast paced minutes sharing selected marke5ng experiences Change your ways stu Mostly Content Best prac5ces Mobility a bit
  • Tweet a quote and win the book Digital marke%ng is direct marke%ng on steroids #adtechjkt @michaelleander or any other quote men%oning #adtechjkt AND @michaelleander
  • Which presenta5on? A With fun B Without fun
  • iQuestion Time A quick marke%ng IQ test for Indonesian marketers
  • Which reads the most words per minute the eye or the ear? 2.500 words per minute 125 words per minute Quote: Eye reads 20 ;mes faster than the ear @michaelleander #adtechjkt
  • Picture economy is here to stay
  • Lets set a new world record Take a picture of the person siBng next to you Pass the camera around quickly we only have 30 minutes Dont want your pic on Facebook cover your face Trondheim, Norway Sydney, Australia
  • Visuals s5r emo5ons in a heart beat
  • Find a picture-editorial style that works in all channels
  • Hero shots telling stories
  • Use humor and demonstrate the benet of your product
  • Best prac%ces from the no pain, no gain trenches
  • Matching your message with the right target audience is very important 10% Crea5vity 30% Proposi5on (message) 60% Target audience Invest more in improving access to your target audience and knowledge about your target audience for improving results immediately
  • Dont count the customers you reach Reach those who count #adtechjkt @michaelleander
  • Drive towards your objec5ves rst , deadlines second ! See video about being objec5ve driven hp://www.youtube.com/watch?v=4mxvy_usWz8 If 95% of your eort is here, you are wrong !
  • What really decides consumers to buy or not to buy is the content of your adver5sing, not its form. David Ogilvy
  • Using humor is ne, but make sure you connect to your core value proposi5on
  • Pay aen5on to details & dont be afraid to experiment, dont be afraid of failure Create a culture of experimenta5on
  • Your audience is exposed to 6000 adver5sing messages every single day
  • Short aen5on span, loads of intrusion - how do you cut through the cluer? Brain lter Do I know you? Do I need you? Can I trust you?
  • Unique passionate emo5onal authen5c focused interac5ve meaningful How to get into the Mind Box?
  • THE COLOSSAL OTS CHALLENGE AWen;on Ac;on Message Message Message Message Message Ac;on Increase Opportunity To See by mul5ple of 3, 5, 10 Pre launch phase Hard selling phase Nurture & convince phase The its all over phase
  • Like not like, like AIDA The power of social is in the share leading to ac5on
  • AID+LIRA Attention > Interest > Desire + Like Interaction Recommendation - Action Engagement Share is good ac5on counts Like is NOT a currency, engagements conver
  • The power of social is in the share Page likes 5.000 Organic reach 845 Shared 222 Total reach 23.168 Clicks ? Likes 74 Call to ac;on
  • The Power of Paper Mul Provide ;mely service > Dieren;ate communica;on > Personalize communica;on > Understand preferences
  • I knew you would be awesome ! Michael@michaelleander.me