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Sub-accounts have many other benefits.They allow you to:

• Execute ads in the correct time zones.• Set and pace individual location budgets.• Easily diagnose problems at the location level.

some elements

Sitting at the top of search results, and visually enhanced by the map, the Local Pack gets great results for any business in the top 3 listings.

The Local Pack is a group of 3 Google My Business listings included above the main results of a local search.

Balihoo users see 90% reduction in manual tasks, and decreases in CPL of up to 60%.

Contact us to discuss your local paid search strategy and how Balihoo software can help to automate sub-accounts, campaigns, and ads across markets using your own location data.

The Local Pack – BackgroundThe Local Pack – Background

The Bad NewsThe Bad News

How Will Local Pack Ads Perform?How Will Local Pack Ads Perform?

11

33

Who Will Suffer?Who Will Suffer?44

Who Will Benefit Most?Who Will Benefit Most?55

How Should You Prepare?How Should You Prepare?66

The Good NewsThe Good News

How will an ad spot in the Local Pack change the game?How will an ad spot in the Local Pack change the game?

Coming soon to GoogleAds in the

Coming soon to GoogleAds in the

LocalPack!LocalPack!

Don't have sub-accounts for each location?

If you don’t have Adwords sub-accounts yet, you probably should, regardless of your Local Pack strategy.

Things

Big BrandsNeed to Know

Things

Big BrandsNeed to Know

Only 3 spots are availablein the Local Pack.

When the ads take effect, only 2 will remain for

organic traffic.

If you’ve pushed your way into the top 2, you’ll now get about ¹⁄ ³ less return on your investment. If you’re in the

3rd spot, you’re about to get pushed out of sight!

Both SEO and paid search are important.Both areas require money.

Whether this hurts your business depends on how flexible your SEO budget is.

Brands launching NEW LOCATIONS will now be able to affect the Local Pack instantaneously.

Currently, the makeup of the Local Pack is judged by citations of a location across the web, rather than the SEO of the company’s own website. So even established

brands have had to wait patiently for a new branch to become visible.

Now they can jump to the front of the line.

If you want to optimize Local Pack ads across your locations, you’ll need a plan.

This may be required to run ads in the Local Pack.

GET READY TO LINK YOURGOOGLE MY BUSINESS LISTINGS

WITH INDIVIDUAL ADWORDS SUB-ACCOUNTS

FOR EACH LOCATION.

GET READY TO LINK YOURGOOGLE MY BUSINESS LISTINGS

WITH INDIVIDUAL ADWORDS SUB-ACCOUNTS

FOR EACH LOCATION.

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If your locations are consistently in the top 2 now, then buying the ad spot will

lead to near domination of the Local Pack.

If you're already using local paid search, now your ad can be paired up with the local map, providing more context for searchers and increasing qualified clicks.

Consumers trust Local Pack search resultsmore than the set of paid ads at the top.

After consumers get wise to the new ad spot, performance is likely to drop, but probably not by very much.

Before searcher perception catches up to the new ad space,ads in the Local Pack are expected to outperform other ad positions.

S EOS EOBrands that rely heavily on and aren’t ready to shift more budget to local paid search may see

KPIs diminish.