Adobe MAX 2021: Global Sponsorship Prospectus

Adobe MAX 2021:Global Sponsorship ProspectusVirtual Event Dates: October 26-28

Table Of Contents3 Audience Reach

4 Why Sponsor MAX?

5 Overview

6 What Sponsors Are Saying

7-9 Attendee Demographics

10 MAX Press Coverage

11 MAX 2020 Attendee Companies

12-13 MAX 2020 Sponsors

14-18 MAX 2021 Sponsorship Packages

19-20 MAX 2021 Sponsorship Benefits Overview

21 Become a Sponsor

©2020 Adobe. All Rights Reserved. Adobe Confidential.

Reach 500,000+ Attendees At MAX 2021

16,000+ attended MAX 2019 in-person and 500,000+ attended MAX 2020 virtually

Connect with more industry leaders than ever before at this groundbreaking global event that is free to attend

5%

12%

26%

58%

Japan

APAC

EMEA

Americas

3


Why Sponsor Adobe MAX?

Reach the world’s top creative professionals!

MAX is the largest and fastest growing creativity conference.

Take advantage of the extensive press coverage generated by MAX.

Gain access to leading designers, creative influencers, business strategists, and industry innovators.

Build relationships with attendees and industry leaders to promote new ideas, create business opportunities, and shape the future of creativity.

Last year, there were over 1,400 articles authored related to MAX.

Connect with hard-to-reach influencers and create a buzz.

MAX attendees have a massive social media reach and MAX 2020 generated 106 million social interactions.

4


Overview

• Marketers• Business Strategists• Educators & Students

• Multidisciplinary

Elayne Brink [email protected]

• Graphic Designers• Creative & Art Directors• Interactive & Web Designers

• Video Professionals

Creative Professionals and Enthusiasts

Who

• Photographers• 3D & AR Designers• Web Developers

• Executives & Partners

Where the world’s top creative professionals and enthusiasts come together to get inspired, learn, network, and see the latest technology and the future of creativity.MAX 2021 will be a virtual event.

Adobe MAX 2021

What

October 26-28, 2021

When

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Cheryl [email protected]

Julie [email protected]

Contact us

Jordan [email protected]


What Sponsors Are Saying

“Three non-stop days of awesome! I could feel my heart beating in my feet after each day? Wow.”

- Aaron D, Draplin Design Co.

“A premier experience for creative professionals to network and share information in a well-organized and fun environment.”

- Bryan V, HP

“Adobe MAX was a tremendous experience for us! Not only were we thrilled with the amount of constant traffic and energy but the ability to interact with so many creative professionals and hear their questions, comments, and feedback about Pantone was invaluable.”

- Michele N, Pantone

“Adobe MAX is by far the best virtual event we participated in this year. The amount of engagement we received from MAX attendees far exceeded our expectations, and we look forward to joining MAX again next year”

- Phong P, Viewsonic

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Attendee Profile

Work for in-house creative departments

195k+Work for organizations with 1,000+ employees

100k+

Graphic Designer

25%Creative orArt Director

10%Multidisciplinary Designer

9%Video Professional

7%Executive or Partner

4%Marketer6%

Educators5%

Student12%

User Experience or Information Architect

3%Photographer10%

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Attendees at MAX 2020

500k+Work for small and medium sized business

265k+

Data from MAX 2020 virtual event


Attendee Purchasing Power

Annual Spend

87% of MAX attendees directly specify orinfluence purchasing decisions

3-D Printers $45M

Billing/Project/ Time Software $106M

Content Management Platforms $166M

Data Storage $176M

Data Consulting $176M

Desktop Color Printers $96M

Digital Asset Management $126M

Digital SLR Cameras $60M

Illustration $73M

Large-Format Printers $108M

Mobile Phones $120M

Monitors $131M

Paper $128M

Printing Services $230M

Staffing $289M

Stock Photography $66M

Tablets $84M

Training/Education $146M

Typography/Fonts $43M

Video Cameras $85M

Web Apps $89M

Web Hosting $119M

8

Data from MAX in-person event


Attendee Expertise

Photoshop

Area of Expertise

Adobe Product Usage

82%Illustrator

75%InDesign

65%

Lightroom

49%

After Effects

40%

Premiere Pro

39%XD

25%

Acrobat

42%

Advertising Design 47%Business Collateral/ Logo Design 72%Film/Video/ Editing/Design 37%

Interactive Design 34%Motion Graphics/ Animation 29%

Packaging/ Product Design 39%

Photography 41%Publication/ Media Design 32%

Poster Design 36%

Website Design 54%

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Data from MAX in-person event


Press & Attendee Social Reach

MAX 2020 generated over 106 million social interactions

Connect with influencers at MAX

10

Data from MAX 2020 virtual event

Top Media Outlets

Articles published globally about MAX 2020

1,400+

Countries and Territories represented at MAX 2020

236


Attendee Companies at MAX 2020

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MAX 2020 Top SponsorsDIAMOND

PLATINUM

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MAX 2020 SponsorsGOLD

EMERGING TECHNOLOGY PARTNER

SILVER

13


Content & Lead Generation

Diamond Sponsorship$36,000 – SOLD OUTBy Invitation Only

One 25-minute breakout session Receive leads from attendees who add session to their schedule Session topic and speakers to be selected by sponsor and pre-recorded

Live text chat for breakout session premiereCommunicate with MAX attendees via live text chat during session premiere

Two 1-4-minute videos featured on MAX website Receive leads from attendees who view videos Videos must be about trends, inspiration or how-to Videos featured on individual sponsor page, sponsor video hub, and select session pages Videos must be to be recorded and produced by sponsor according to guidelines outlined by Adobe

One marketing video on individual sponsor page Receive leads from attendees who view video

One special offer featured on MAX giveaways pageReceive leads from attendees who redeem giveaway Offer an exclusive discount, free trial, consultation, or sweepstakes

Invitation to sponsor VIP event sent to top MAX attendeesCollect leads from attendees who RSVP directly for sponsor hosted eventSponsor determines target audience qualifications based on options provided by AdobeAdobe invites select attendees to VIP events in September, exact dates to be determinedAvailability is limited

Schedule a meeting or demo Receive leads from attendees who request to schedule a meeting or demo during the event Sponsor to define hours of availability for meetings

Contact sponsorReceive leads from attendees who contact sponsor during the event

Three downloadable PDF resourcesReceive leads from attendees who download resources

MAX GameReceive leads from attendees who participate in the MAX Game

Brand Exposure & Reach

Pre-Event

Premium Promotional Package One social reshare on Twitter and Facebook One dedicated pre-event MAX blog post

Logo on homepage of MAX website

Logo in footer of select pre-event emails

One dedicated MAX blog post

Logo, link, and 150-word description on sponsor page of MAX website

Post-Event

Breakout session on MAX website

1–4-minute videos on MAX website


Logo in footer of select post-event emails


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Adobe approval required on all sponsor deliverables

During Event

Premium branding on MAX website

Logo featured before keynote


Logo in footer of two MAX daily emails

Special offer listed in one MAX daily email

Press release on newsroom page

Logo, link, and 150-word description on sponsor page of MAX website and MAX mobile app

Individual sponsor page on MAX website Logo, link, and 150-word descriptionOne 25-minute breakout sessionTwo 1-4-minute videos One marketing video One special offer listingSchedule a meeting or demoContact sponsorThree downloadable PDF resourcesPress release



Platinum Sponsorship$26,500 – SOLD OUT

One 25-minute breakout session Receive leads from attendees who add session to their schedule Session topic and speakers to be selected by sponsor and pre-recorded

Live text chat for breakout session premiereCommunicate with MAX attendees via live text chat during session premiere

One 1-4-minute video featured on MAX website Receive leads from attendees who view video Video featured on individual sponsor page, sponsor video hub, and select session pages Video to be recorded and produced by sponsor, and must be about trends, inspiration or how-to Video must be approved by Adobe according to guidelines outlined in the Exhibitor Resource Center


One special offer listed on MAX giveaways pageReceive leads from attendees who redeem giveaway Offer an exclusive discount, free trial, consultation, or sweepstakes

Invitation to sponsor VIP event sent to top MAX attendeesCollect leads from attendees who RSVP directly for sponsor hosted eventSponsor determines target audience qualifications based on options provided by AdobeAdobe invites select attendees to VIP events in September, exact dates to be determinedAvailability is limited



Two downloadable PDF resourcesReceive leads from attendees who download resources



Pre-Event

One dedicated MAX blog post


Post-Event

Breakout session on MAX website

1–4-minute video on MAX website


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During Event

Logo in footer of one MAX daily emails



Individual sponsor page on MAX website Logo, link, and 100-word descriptionOne 25-minute breakout sessionOne 1-4-minute video One marketing video One special offer listingSchedule a meeting or demoContact sponsorTwo downloadable PDF resourcesPress release



Gold Sponsorship$12,000 – Limit 40

One 1-4-minute video featured on MAX website Receive leads from attendees who view video Video featured on individual sponsor page, sponsor video hub, and select session pages Video to be recorded and produced by sponsor, and must be about trends, inspiration or how-to Video must be approved by Adobe according to guidelines outlined in the Exhibitor Resource Center





Two downloadable PDF resourcesReceive leads from attendees who download resources



Pre-Event

One mention in group MAX blog post


Post-Event

1–4-minute video on MAX website


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During Event



Individual sponsor page on MAX website Logo, link, and 100-word descriptionOne 1-4-minute videoOne marketing video One special offer listingSchedule a meeting or demoContact sponsorTwo downloadable PDF resourcesPress release



Silver Sponsorship$6,500

One marketing video on individual sponsor pageReceive leads from attendees who view video Video to be recorded and produced by sponsor




One downloadable PDF resourceReceive leads from attendees who download resource



Pre-Event



Post-Event


17


During Event



Individual sponsor page on MAX website Logo, link, and 50-word descriptionOne marketing videoOne special offer listingSchedule a meeting or demoContact sponsorOne downloadable PDF resourcePress release



Bronze Sponsorship$3,000




Pre-Event



Post-Event


18


During Event


Individual sponsor page on MAX website Logo, link, and 50-word descriptionSchedule a meeting or demoContact sponsorPress release


Sponsorship Benefits Overview: Content & Lead Generation

19


Diamond$36,000

SOLD OUT

Platinum$26,500

SOLD OUT

Gold$12,000Limit 40

Silver$6,500

Bronze$3,000

25-minute breakout session 1 1

Live text chat for session premiere t t

1-4-minute video featured on MAX website 2 1 1

Marketing video on individual sponsor page t t t t

Invite to top attendees for sponsor VIP event t t

Special offer on sponsor giveaways page Featured Listed Listed Listed

MAX Game t t t t

PDF Resource 3 2 2 1

Schedule a meeting or demo t t t t t

Contact sponsor t t t t t



Sponsorship Benefits Overview: Brand Exposure & Reach

20


Diamond$36,000

SOLD OUT

Platinum$26,500

SOLD OUT

Gold$12,000Limit 40

Silver$6,500

Bronze$3,000

Pre-Event

One social reshare on Twitter and Facebook t

Logo on homepage of MAX website t

Logo in footer of select pre-event emails t

MAX blog post 1 Dedicated 1 Dedicated 1 Mention 1 Mention 1 Mention

Logo, link, and description on MAX website 150-words 100-words 100-words 50-words 50-words

During Event

Premium branding on the MAX website t

Logo featured before keynote t t


Logo in footer of show daily emails 2 1

One special offer listed in MAX daily email t

Press release and newsroom page opportunity t t t t


Individual sponsor page on MAX website t t t t t

Post-Event

Breakout session on MAX website t t

1-4-minute video(s) on MAX website t t t t


Logo in footer of select post-event emails t




Become a Sponsor

Elayne Brink [email protected]

Contact Us

Cheryl [email protected]

Julie [email protected]

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Jordan [email protected]

10% Early Bird DiscountFor signed contracts received by June 11, 2021

Discount

Amanda [email protected]

Adobe MAX 2021: Global Sponsorship Prospectus

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