Adobe Marketing Cloud - Full Service Digital Agency · Lululemon Athletica is fantastic. ......

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Marketing Cloud

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Jen | Gym Instructor

Lululemon Athletica is fantastic. Felix | College Professor

VERIZON LTE 4G Samsung Galaxy S4

Fred Leger Age 30

T-Mobile 4 Nokia Lumia 520

Sue Child

Chris Manchester Elisa Sanchez

Age 40

Jerry | Stock Broker

AT&T Iphone 4s

@AdobeMktgCloud

Albert 3,343, 4,453

Welcome to the World of DIGITAL


Navigating the path to Marketing Success can be confusing


Obstacles to Realizing Effective Digital Marketing

5


ADOBE MARKETING CLOUD


Adobe® Creative Cloud™

Adobe® Marketing Cloud

The Adobe Advantage


Deliver the Best Consumer Experience in Real-Time

USER EXPERIENCE USER ACTIONS

Clicks on product

Clicks on a news story

Walks into store

Stock hits $50 and triggers an alert

Downloads a whitepaper

Updates golf scores

.000 .003

1. What do I know about this visitor?

2. What do I predict will make the visitor take the action I want?

30% off, Free shipping Golf Stories Product Recommendation

3. Access & Assemble the Digital assets that match what I predict

4. Deliver those Digital Assets to the visitor in the right channel

The Last Millisecond .001 .002


Optimize the Point of Digital Interaction in…

CONSUMER PROFILE

DYNAMIC CONTENT

ASSEMBLY DELIVERY DECISIONING &

ALGORITHMS CUSTOMER EXPERIENCE

“The Last Millisecond”

© 2014 Adobe Systems Incorporated. All Rights Reserved.

Adobe Marketing Cloud | marketing.Adobe.com

• Single Sign-on access across Marketing Cloud Solutions • Collaboration & sharing on campaigns, reporting & assets across Marketing Cloud solutions • Asset Manager for images & videos improves workflows


Solutions

ADOBE CAMPAIGN

EXPERIENCE MANAGER

ADOBE TARGET

ADOBE SOCIAL

MEDIA OPTIMIZER

ADOBE ANALYTICS



Solutions

ADOBE CAMPAIGN

EXPERIENCE MANAGER

ADOBE TARGET

ADOBE SOCIAL

MEDIA OPTIMIZER

ADOBE ANALYTICS

Solutions

Platform Data, Content, APIs




Solutions

ADOBE CAMPAIGN

EXPERIENCE MANAGER

ADOBE TARGET

ADOBE SOCIAL

MEDIA OPTIMIZER

ADOBE ANALYTICS

Solutions

Shared Services

Data, Content, APIs Platform

Manage profiles

Activate and optimize experiences

Collaborate

Manage users and security

Mobile

Deploy tags

Third-party data and applications

Share Assets


Marketing

Master Marketing

Profile

Ops

ERP

Product

Product Use

IT

CRM

3RD Party Data 3RD Party Data

Master Marketing Profile | Delivering Personalized Experiences


Mobile Order

Order Confirmation

SMS Reminder In-Store

Pick-up

Follow-up Email with product survey

Consumer experience

Call Center

Marketing

Master Marketing

Profile

IT

CRM

Ops

ERP

Product

Product Use

Facebook Advertisement

Researching Website

Master Marketing Profile | Delivering Personalized Experiences


Sharing an Audience from Analytics


Complex audience visualizations

19


Visualize both known and unknown profiles


Cross-Channel Campaign Management

Web Content Management for Digital Customer Experience

Testing

Data Management Platforms

Web Analytics

Social Media Management

Lead to Revenue Management Platform

Web Content Management

Adobe Marketing Cloud | Leadership in Digital Marketing


Adobe Marketing Cloud | Integrated Solutions


Adobe Analytics

Full marketing analytics made actionable with data connected to marketing & business systems


Adobe Experience Manager

• Dynamic Personalized Experiences cross device

• Responsive Design

• Connected to the Marketing Cloud


Adobe Experience Manager as the center of a digital experience strategy

Analytics

Target Campaign

Facebook

Twitter

Media Optimizer

Creative Cloud Social

Video streaming

Demand generation

CRM


Adobe Target

• A/B/N Testing

• Multivariate Testing

• One-Click Automated Targeting

• Recommendations


Adobe Campaign

• Cross-channel Marketing

• Connects Marketing Cloud to your CRM

• Enables Anonymous to Known Marketing


Adobe Social

• Next Gen Buzz Monitoring

• Social Campaign Attribution to Business Results

• Predictive Publishing


Adobe Media Optimizer

• Search, Display, Social

• Portfolio Optimization & Rules Based Bidding

• Continually Optimize Media Mix



“Using the integrated Adobe Marketing Cloud solutions, we gain efficiencies and can show what business and IT can accomplish when working towards the same goals.” ~Lonneke Vink, Philips

Adobe Marketing Cloud - Full Service Digital Agency · Lululemon Athletica is fantastic. ......

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