1. Mng qung co (adnetwork)Th h tip theo ca qung co hin th Nguyn Minh Qu NovaAds CEO

2. Mc lc1. Qung co hin th ti Vit Nam.2. Qung co hin th trn th gii.3. Ti sao li l mng qung co?4. H sinh thi Mng qung co5. Mng qung co th h th nht.6. Mng qung co th h mi.7. Nhn din mng qung co tt8. Thank you

3. T trng Qung co hin th/Qctt Vit Nam 3 nm qua1000900800700600 Qung co trc tuyn500 Qung co hi n th400300200100 0 2009-79,4% 2010-74,1% 2011-66,1% Tham kho doanh s QCHT t top 20 website Vi t nam.

4. 6 L do Khin qung co hin th pht trin mnh trong giai on u ca QCTT1. 1. Trin khai d dng 2. Bo co d dng. 3. Kim tra qung co d dng 4. An ton khi chn 1 vi website ln 5. Truy cp ch yu tp trung top 10-20 website 6. Lm theo s ng

5. T trng QCHT/QCTT trn th gii Click to edit Master text styles Second level Third level Fourth level Fifth level Ngun: IAB Annual Report

6. Ti sao t trng qung co hin th VN c xu hng gim?

7. 7 Nhc im ca qung co hin th.ThiuKhNhuTngTo o lng, bo co T l din tch qung co/tng di n tch website. T trng truy cp cc website trong top gi m i/t ng truy c p ton x h i. Tng tc nhiu u mi Nhu cu thc t a dng hn ch l lm branding thun thu. Kh nng nh v v nhm chn khch hng. Thiu s la chn v h tr trong vic ti u chi n dch qung co

8. Mng qung co th h th 11. Mng qung co l hthng kt ni nh qungco vi hng lot websiteti mt ti khon duy nht,gip nh qung co todng, qun l, o lng v Click to edit Master text styles ti u chin dch qung Second levelco mt cch d dng v Third level Fourth levelch ng. Fifth level

9. Mi quan h cng sinh ca H sinh thi Mng qung coMng Nh qung co Mng Cc qung website co

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11. So snh QCHT vi Mng qung co th h th 1. Nhiu u mi 1 Ti khon t ch ng Ch ng cao Qung co hin Mng qung co th ph dn hn ch ph hrng th m 1 Nhm chn KH thp Nhm chn KH v a l, mng ni dung, thi gian, Kh ti u C d liu h tr ti u Cam kt chung chung Cam kt chnh xc Ch yu phc v Branding Phc v nhu cu a dng

12. 2013 S bng pht ca Mng qung co

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14. Kh nng nhm chn v Mng qung co th h mi Theo ng cnh Theo s thch Nhm chn Khch hng ngh nghip Theo hnh vi Theo a l, thu nhp, (remarketing)

15. Cc qung co th h mi?

16. 7 lu chn 1 Mng qung co tt Kh H Thng Kh nng Tiu thng Thn k chi nng ti nhm ph chun chngthin d tit, thi u chn tt rng quc t Clicks dng gian chin IAB Fraud thc dch tt

17. Click to edit Master text styles Second level Third level Fourth level Fifth levelNguyn Minh Qu NovaAds CEOEmail: quynm@novaads.comT: 0982 86 86 86