Opportunity for display ad network in Vietnam

Minh Nguyen

Co-Founder LAVA Ad Network

What?

Online Advertising Segments

Source: Smaato 2010

Source: Smaato 2010

Middleman?

Yes, but it’s MORE than that…

• TECHNOLOGY • DIGITAL USERS’ INSIGHTS BRING ADDED VALUE TO DISPLAY ADS FOR

ADVERTISERS & PUBLISHERS

How?

Data-mining and analytics

Display Ad Ecosystem: Evolution

Source: Adscentral.com

Source: Adscentral.com

A Look at US?

US Market: Ad Network Growth

2003: 06 mạng quảng cáo (trong danh sách top-50 Ad Focus – comScore) tiếp cận 31% người dùng trực tuyến của Mỹ; 2008: con số này là 26 mạng, với mức tiếp cận trung bình 59%.

VIETNAM CONTEXT

International Players Web and Mobile

6+

Local Players Web and Mobile

16+

MORE QUANTITY LESS QUALITY !!!

Current

• Visual Exposure Driven • Viewers being bothered • Similar offers • Price competition • Almost no targeting options

Coming Soon? • In-depth targeting options

– Socio-demographic – Behavioral – Re-targeting

• Differentiated products supported with more sophisticated technology on data-mining and analytics

• New members in the ad ecosystem: SSP, DSP, etc

CONSOLIDATED GROWTH MARKET

WITH IN-DEPTH OFFERS

Thank You

minhnguyen@lavadigital.vn longnguyen@lavadigital.vn