Intro slide

Embracing the data deluge

• Embedding analytics in our corporate culture

• Leveraging actionable insights for marketing leadership

• The measurement evolution

A brief history of LinkedIn

6

LinkedIn’s mission

Connect the world’s professionals to make them more productive

and successful

The professional

profile of record

Connect all of the

world's professionals

Identity Knowledge

The definitive professional

publishing platform

Network

Resumé

Reputation

Evolution of LinkedIn..

Evolution of LinkedIn..

7 million+

* 2014 member number as of September 30, 2014

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014*

32M

347M+

200K+ Professionals

join daily

12

Hypergrowth

13

Data

14

Members first

Data Driven University

• Prioritize efforts

• Communicate results

• Crack business problems

• Make speedy and high quality decisions

16

Data Driven University

17

Democratization of Data

19

Content Marketing

Score

Quantify the Influence

of Your Content

Marketing

Trending

Content

Supercharge your

strategy with topics

that matter most

The Dynamic Duo

Economic Graph

Where to from here?

Marketing

Solutions

B2B Marketing

Accelerate

sales by

reaching the

right people

with helpful

content

throughout

the buying

process

23

Onsite Display

Network Display

Sponsored Updates

Sponsored InMail

Lead Accelerator

Full-funnel analytics

& reporting

products that impact

every stage of your

funnel and get results

Reach the right professionals wherever they travel

The Full Funnel

The Data Deluge: LinkedIn’s Learnings

• DDU

• Insights to the frontlines!

• Democratization of Data

• Embrace the deluge