Ade 002 slide-share_3_20130410
19
Class: 2013 *Based on the results of the seventh annual Econsultancy & Adestra Email Marketing Industry Census. The largest survey of its type in the UK.
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Transcript of Ade 002 slide-share_3_20130410
Class: 2013
*Based on the results of the seventh annual Econsultancy & Adestra Email Marketing Industry Census. The largest survey of its type in the UK.
We asked over 1300 email marketers how they would rate their
email marketing
What did they say?
Subject: Performance
61% of marketers rated their email campaign performance as poor or average.
Subject: Performance
61% of marketers rated their email campaign performance as poor or average.
Grade: . . . Must do
better
Subject: Design & Content 62% spend 2 or more hours on design and content on an email campaign.
Subject: Design & Content 62% spend 2 or more hours on design and content on an email campaign.
18% spend more than 8 hours for each campaign –a whole working day!
Subject: Design & Content 62% spend 2 or more hours on design and content on an email campaign.
Grade: Fa i l
18% spend more than 8 hours for each campaign –a whole working day!
Subject: Strategy 12% spend no time at all on their email strategy!
Subject: Strategy 12% spend no time at all on their email strategy!
43% felt their lack of strategy is a significant problem.
Subject: Strategy 12% spend no time at all on their email strategy!
43% felt their lack of strategy is a significant problem.
27% spend no time on optimising emails.
Subject: Strategy 12% spend no time at all on their email strategy!
43% felt their lack of strategy is a significant problem.
27% spend no time on optimising emails.
Grade:
Subject: Mobile
71% of companies have basic to non-existent email optimisation strategy for mobile devices. 71%
None or basicmobile email
strategy
Have a mobileemail strategy
29%
@
Subject: Mobile
31% regard optimising emails for mobile as a top priority.
Subject: Mobile
31% regard optimising emails for mobile as a top priority.
22% regard optimising emails for mobile as one of their top 3 priorities.
Subject: Mobile
31% regard optimising emails for mobile as a top priority.
22% regard optimising emails for mobile as one of their top 3 priorities.
Grade: . . . see me
after class
How do YOU spend your time?
Find out more This is the seventh annual Email Marketing Industry Census by Econsultancy and Adestra and is the largest survey of its type in the UK. More than 1,300 respondents from a mixture of in-house teams, email service providers (ESPs) and digital marketing agencies took part, which took the form of an online survey in January and February 2013.
DOWNLOAD THE FULL REPORT HERE
About Adestra Adestra is a leading Email Service Provider. Hundreds of organisations and thousands of users trust us to grow their email marketing strategies. Our global presence spans Oxford, London and New York. So wherever you are, you’ll receive consistent email marketing solutions that deliver results. Call us now on +44 (0)1865 242425 Visit our website www.adestra.com Email [email protected].
