Address the Challenges in Supply Chain and Sustainability Marketing-Alan Aicken

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Enrich Life Through Communication Huawei Framework

Transcript of Address the Challenges in Supply Chain and Sustainability Marketing-Alan Aicken

Page 1: Address the Challenges in Supply Chain and Sustainability Marketing-Alan Aicken

Enrich Life Through Communication

Huawei Framework

Page 2: Address the Challenges in Supply Chain and Sustainability Marketing-Alan Aicken

Telecom Leading global

ICT(Information

Communication Technology)

solutions provider

Serving 45 of the world's top

50 telecom operators with

~65% of our sales from

these operators

Headcount 150K

Huawei in Figures

RMB in million

Revenue

Page 3: Address the Challenges in Supply Chain and Sustainability Marketing-Alan Aicken

Global Footprint

16 R&D

Centers

160 +

Countries

14 Regional

HQs

28 Joint Innovation

Centers

150,000 Employees

Worldwide

45 Training

Centers

Page 4: Address the Challenges in Supply Chain and Sustainability Marketing-Alan Aicken

Continuous Innovation Investment

2013 R&D investment: RMB 30,672

million, 12.8% of 2013 revenues

70,000 R&D employees

16 R&D centers worldwide

28 joint innovation centers

44,168 patents

US$300 million in patent royalties

each year.

150+ standards organizations

Accumulated R&D investments: CNY 151,000 Million (USD 24 billion)

Translated into US dollars using the closing rate for the corresponding year.

Page 5: Address the Challenges in Supply Chain and Sustainability Marketing-Alan Aicken

Leading position in the global industry

The only telecom supplier ranking in the top 3 for all these

areas

Comprehensive strengths in fixed, mobile and IP

technologies

Source: Dittberner, Ovum-RHK, Gartner

LTE UMTS GSM

1 Huawei Ericsson Huawei

2 Ericsson Huawei Ericsson

3 Alcatel-Lucent NSN NSN

Optical NGN core Access

1 Huawei Huawei Huawei

2 Alcatel-Lucent Alcatel-Lucent Alcatel-Lucent

SP Router

1 Cisco

2 Juniper

3 Huawei

Mobile

network

IP

network

Fixed

network

Page 6: Address the Challenges in Supply Chain and Sustainability Marketing-Alan Aicken

Stakeholders engagement

Green Pipe, Green Operation, Green Partners and Green World

Video

Page 7: Address the Challenges in Supply Chain and Sustainability Marketing-Alan Aicken

Green Pipe, Green Operation, Green Partners and Green World

Supply Chain Challenges

Alan Aicken

November 4, 2014

Shanghai, China

Page 8: Address the Challenges in Supply Chain and Sustainability Marketing-Alan Aicken

Green Pipe, Green Operation, Green Partners and Green World

Supply Chain Challenges

Transparency:

Perhaps the greatest challenge in managing the supply chain

Many tools available – but are they effective?

Old methods still appropriate – visit key suppliers, and their suppliers – cascade

the requirements down through the supply chain

Training and Capability Building – drive proactive reporting

Build trust and foster a win – win – win attitude

Page 9: Address the Challenges in Supply Chain and Sustainability Marketing-Alan Aicken

Green Pipe, Green Operation, Green Partners and Green World

Supply Chain Challenges

Embed Sustainability into the Business Strategy

Easier said than Done

Does Executive and Senior Management recognize and promote the need?

Do the functional and operational areas walk the talk?

Page 10: Address the Challenges in Supply Chain and Sustainability Marketing-Alan Aicken

Green Pipe, Green Operation, Green Partners and Green World

Supply Chain Challenges

Collaboration: with whom?

Is this recognized by the business as a necessity?

Collaboration beyond competition – in Telecom it’s a reality

Collaboration with Suppliers in the value chain – and their Suppliers

Collaboration with ALL key stakeholders

Cross industry Collaboration

Page 11: Address the Challenges in Supply Chain and Sustainability Marketing-Alan Aicken

Green Pipe, Green Operation, Green Partners and Green World

Supply Chain Challenges

Harmonize stakeholder desires

Exploit the power of Leverage

There are many stakeholders in the entire eco system

Each stakeholder exhibits similar but different requirements

Customers, Suppliers, Employees, NGO’s, Government, Communities,

Academia, Industry Associations and Investors

Page 12: Address the Challenges in Supply Chain and Sustainability Marketing-Alan Aicken

Thank you www.huawei.com

Green Pipe, Green Operation, Green Partners and Green World