Added Value
date post
19-Dec-2014Category
Business
view
1.165download
6
Embed Size (px)
description
Transcript of Added Value
- 1. http://web.me.com/dkhlebnikov
2. 100
2050? 3.
- -
- -
- :
, - ? 4. - 5. - ! 450 : , 9- ! !- . $ 1 000 000 : , 6. + 2000 , , , , ! - + - - 2002 , , ! !... ( ) 8 7. . $700 . ? ? : ( ) , . 8. , International Standardization Organization (ISO) 9. () , 10. () , , , , .. , , , .. 11. () , ( ) 12. 90% . . 80% . .85% , 80% . 95% ( 40%) ( 80% ), , . 13.
- , !
- , 100% . . , . . .
- , , , , () . , , , , !
- . , . , .
- - . . , , . Orbit, Dirol, Wash & Go . , . , !
14. , - ?
Added value! 1. Added value : Economics : additional benefits the contribution that a business makes by combining and processing inputs such as materials and knowledge into products and services Marketing :extra value of company's products the extra value of its products or services, in terms of usefulness or convenience in relation to completing products, that a company tries to communicate to its potential customers. 3. () . ? 2. ? Benefit , Usefulness Convenience , added value ,
- , ISO ..
- added value
: 15. , ISO ..
- ( )
16. Gerald Zaltman,Harward Business School,2005: How Customers Think: Essential Insights Into the Mind of the Market , , . , , - . 17. / / / / 18. 4D .( ) ( , / ) ( ) ( , ) ( ) ( ) 19. , / , / () / 20. () 21. () ! ! - 22. () 23. / / / / / / / - / / / 24. 25.
- /
- /
/ 1 / 2 / / / , . PR - 26. !