Added Value

Click here to load reader

download Added Value

of 26

  • date post

    19-Dec-2014
  • Category

    Business

  • view

    1.165
  • download

    6

Embed Size (px)

description

Presentation of Dmitriy Khlebnikov to his speach on business-branch in GOODMAN 08.09.2009 (for ZUBRY.RU)

Transcript of Added Value

  • 1. http://web.me.com/dkhlebnikov

2. 100

2050? 3.

  • -
  • -
  • :

, - ? 4. - 5. - ! 450 : , 9- ! !- . $ 1 000 000 : , 6. + 2000 , , , , ! - + - - 2002 , , ! !... ( ) 8 7. . $700 . ? ? : ( ) , . 8. , International Standardization Organization (ISO) 9. () , 10. () , , , , .. , , , .. 11. () , ( ) 12. 90% . . 80% . .85% , 80% . 95% ( 40%) ( 80% ), , . 13.

  • , !
    • , 100% . . , . . .
    • , , , , () . , , , , !
  • . , . , .
  • - . . , , . Orbit, Dirol, Wash & Go . , . , !

14. , - ?

Added value! 1. Added value : Economics : additional benefits the contribution that a business makes by combining and processing inputs such as materials and knowledge into products and services Marketing :extra value of company's products the extra value of its products or services, in terms of usefulness or convenience in relation to completing products, that a company tries to communicate to its potential customers. 3. () . ? 2. ? Benefit , Usefulness Convenience , added value ,

  • , ISO ..
  • added value

: 15. , ISO ..

  • ( )

16. Gerald Zaltman,Harward Business School,2005: How Customers Think: Essential Insights Into the Mind of the Market , , . , , - . 17. / / / / 18. 4D .( ) ( , / ) ( ) ( , ) ( ) ( ) 19. , / , / () / 20. () 21. () ! ! - 22. () 23. / / / / / / / - / / / 24. 25.

  • /
  • /

/ 1 / 2 / / / , . PR - 26. !