Adam Turowiece-mail: adam.turowiec@itti.com.pl

W.Hołubowicz (UAM)

A.Mickiewicz University in Poznań ITTI Ltd.. Applied Informatics Dept. Partner, Director

Vice-Chair of the AMI@Work Family of Communities

SBIAGRO 2009 – ICT for Rural Development and BusinessViçosa, Brazil, Sept. 23, 2009

Living Labs concept, development and network contribution

to rural development

SBIAGRO 2009 – ICT for Rural Development and BusinessViçosa, Brazil, Sept. 23, 2009

Living Labs concept, development and network contribution

to rural development

What do all these things have in common?

Roman legions

Wikipedia

Lego Mindstorms

Procter&Gamble

Pyramids

What do they have in common?

• ca.2,500 BC

• 2 million stone blocks (on average) of 2.5 tons each

• up to 40 thousand people co-working on a construction site

• ca. 500 BC – 100 AD

• 5000+ skilled soldiers divided in 10 cohorts

• highly skilled, logistically perfect, deadly effective in combat collaboration

What do they have in common?

• late 1990s: company was spending on R&D B$ 1.5 yearly with just 10% use in own products

• now, almost half of product innovations comes from outside the 7,500 strong army of P&G researchers

• since 1998 successfully experimenting with transforming consumers into prosumers*

• NXT Firmware Open Source, SDK, HDK, Lego Factory system

• Lego games

* prosumers – a term used first time by D.Tapscott in „The Digital Economy” (1996)

What do they have in common?

• since its creation in 2001, it has grown up to*:

• 13.4 million articles

• in 271 languages (+ 115 test versions)

• >87 thousand active contributors

• and almost 700 million yearly visitors

• English Wikipedia edition passed the 2 million article mark on Sept. 9, 2007 with a total of over 615 million words, ca. 15 times as many as the largest edition of Encyclopædia Britannica and at 0 $ cost

• one of the extreme examples of the power of peer-to-peer open collaboration

* as for Sept. 4, 2009

What do they have in common?

- operation

- llaboration

- creation

- working

- ommunity

- innovation

co-

Living Lab is a means to build the future economy based on knowledge and participation,

where all innovations (of technical and social character) are co-created in real-life environment by all relevant players

with active involvement of end-users

vision:

OpenLivingLabs

http://www.ami-communities.eu http://www.openlivinglabs.eu

Living Lab

end-users,citizens

region, areatechnologies, infrastructure

organisation,methods

LL expertise

end-user being only an object and consumer of research and innovation

created in acedmia/industry

end-user being only an object and consumer of research and innovation

created in acedmia/industry

(communities of) end-users being active co-creators of

innovations

(communities of) end-users being active co-creators of

innovations

What is „knowledge” i „innovation”?

Knowledge: results from expenditure on R&DInnovation: using Knowledge to acquire economic benefits in business settings

OpenLivingLabs

http://www.ami-communities.eu http://www.openlivinglabs.eu

end-user being only an object and consumer of research and innovation

created in acedmia/industry

end-user being only an object and consumer of research and innovation

created in acedmia/industry

(communities of) end-users being active co-creators of innovations

(communities of) end-users being active co-creators of innovations

Vision:

Living Lab

end-users,citizens

region, areatechnologies, infrastructure

organisation,methods

LL expertise

A Living Lab is a structured and constructed social setting that is created with a specific purpose in mind and in which the unpredictable, indeterminate and uncontrollable

dynamics of daily life are the principle determinants of innovationIt’s not about technology only!

OpenLivingLabs

http://www.ami-communities.eu http://www.openlivinglabs.eu

end-user being only an object and consumer of research and innovation

created in acedmia/industry

end-user being only an object and consumer of research and innovation

created in acedmia/industry

(communities of) end-users being active co-creators of

innovations

(communities of) end-users being active co-creators of

innovations

Living Lab

OpenLivingLabs

http://www.ami-communities.eu http://www.openlivinglabs.eu

Living Labs are Open Innovation Ecosystemsbuilt around users;

they are ‘functional regions’, in which Public-Private-Personal Partnerships (PPPP)

of firms, institutions, academies and citizenscollaborate on creating, testing and implementing new

services and products.

Such ‘functional regions’ might be e.g. cities, villages, rural areas, industrial zones or factories.

• users take part in the innovation process from the very beginning (or from a very early stage)

• technology development and its commercialisation are no longer separate processes

• it is possible to assess very early multi-dimensional impact of new solutions

a Living Lab enables users to influence how and which ITC-supported innovations are being developed, and simultaneously lets taking into account important social aspects (e.g.

environment, green energy, (e-)health, digital divide, etc.)

Helsinki Virtual Village (Arabianranta, Helsinki, Finland) – suburban area of Helsinki transformed

into Living Lab; spatial planning, services, ICT – co-created according to LL methodology

– http://www.helsinkivirtualvillage.fi

Mobile City Bremen (Bremen, Germany)

– within existing infrastructure, an experimental market for new technologies was created; new applications are built and tested with real users, and based on their opinions, needs and ideas

– http://www.mobilecity.org

OpenLivingLabs – examples

Cudillero Living Lab (Cudillero, Asturias, Spain) – tools and communications platform for

fishermen support– „hook-caught hake” - denomination of

origin / fishing art, GPS support– increasing profitability

Sekhukhune Rural Living Lab (Sekhukhune, South Africa)

– InfopreneurTM concept, collaborative procurement & logistics, e-commerce, „social” entrepreneur, business support, micro-franchise model

OpenLivingLabs – examples

http://www.c-rural.net/Cudillero_RuralLivingLabhttp://www.c-rural.net/Southafrica-LivingLab

the Living Lab initiative originated within the AMI@Work Communitieshttp://www.ami-communities.eu

ENoLL – how did it start?

• 2000: Lisbon Strategy

• 2005: re-launched Lisbon Strategy

• 2006: Helsinki Manifesto ENoLL launch – First Wave: Helsinki, 20-21.11.2006 LL Community set-up

• 2007: Lisbon Strategy for Growth and Employment in the context of Globalisation (draft)

Guimarães Manifesto Second Wave: Brussels, 16-17.10.2007 LL Roadmap

• 2008: Lisbon Strategy for Growth and Employment in the context of Globalisation

Third Wave: Lyon, 25-27.11.2008

• 2009: focus on rural areas ENoLL – a non-profit International Association under

Belgian law (AISBL) Fourth Wave: to be launched on 7.10.2009; expected

extension: April 2010)

Portuguese PresidencyPortuguese Presidency

British PresidencyBritish Presidency

Finnish PresidencyFinnish Presidency

Portuguese PresidencyPortuguese Presidency

Slovenian PresidencySlovenian Presidency

French PresidencyFrench Presidency

Czech PresidencyCzech Presidency

Swedish PresidencySwedish Presidency

European Network of Living Labs (ENoLL)

http://www.ami-communities.eu http://www.openlivinglabs.eu

Spanish PresidencySpanish Presidency

Więcej informacji:

www.openlivinglabs.eu

Rationale for ENoLL

value from network(ing)

• mobility...• … of ideas• … of people• … of expertise

• size• critical mass• effect of scale• coverage and impact

• diversity• complementary competences• synergic effects• mass customisation

• integration• common tools and methods• benchmarking• joint projects and actions

„rural dimension”

specifics of rural areas haven’t been addressed earlier

solutions ‘copied&pasted’ from urban regions

integration of different organisations

bringing in specific research capabilities

„rural dimension”

specifics of rural areas haven’t been addressed earlier

solutions ‘copied&pasted’ from urban regions

integration of different organisations

bringing in specific research capabilities

it’s not a source of funding! members fund the network themselves

MEUR 40+ IPs & CAs

Collaboration@Rural

* Tragsa* Telefonica

* SAP * NOKIA * Philips * Siemens

Laboranova

* SAP* Fiat / ISVOR* Danfoss* AGiLiENCE*

eCoSpace

* Atkins Ltd* SAP* HP* ETRA Group* Jaytown* VirTech

CoSpaces

* Airbus CIMPA* The Open Group* CERFACS* COWI* Frietuna*

WearIT@Work

* EADS CCR * Microsoft* SAP* THALES* Siemens* HP*

CoreLabs - LL methodology, researchNOKIA, IBM, Atos Origin

CLOCK - LL technologies, policy, roadmapAtos Origin NOKIA, Alfamicro

Portfolio of LL projects

+ national & regional funding

http://www.ami-communities.eu http://www.openlivinglabs.eu

C@R project

INDUSTRYINDUSTRY

SMEsSMEs

INTERNATIONAL ORGANISATIONSINTERNATIONAL ORGANISATIONSAND END-USER PARTNERSAND END-USER PARTNERS

ACADEMIA - RESEARCHACADEMIA - RESEARCH

- Project Coordinator – TRAGSATEC- Executive Management Board Chair - ESA- 30 partners:

12 European and 2 INCO countries

Key Service Industry, Value Added and SME International institutions, and Key National Users Research, Universities

36 month Integrated Project within FP6

budget: 15 MEUR

Objectives:– definition of e-collaboration

platform for rural areas

– definition of technological and service requirements for the platform

– development and testing of the platform within Living Labs:• Rural Incubator, • Open Communities, • Governance, • Fishery, Forestry

– preparation of recommendations that stem from the project (including rec’s for regional development strategies and R&D priorities)

C@R project

adam.turowiec@itti.com.pl

http:/www.ami-communities.eu

http://www.c-rural.netWięcej informacji:

www.openlivinglabs.eu