Ad File Presentation

Ad File by

Tatyana Danilova

Ad File by

Tatyana Danilova

MCOMMS 230MCOMMS 230

1. A Good Ad Mac vs. PC

1. A Good Ad Mac vs. PC

QuickTime™ and a decompressor

are needed to see this picture.

Mac vs. PC is one ofthe most creative andentertaining ads. Theyare very clever and describe the weaknessesof Windows/PC.

2. A Bad Ad2. A Bad Ad



It not clear what is advertised unlessthe audienceknows that Wrangleris the brand of jeans.The tag line doesnot make much sense either.

3. Brand Ad3. Brand Ad



4. Public Service Ad4. Public Service Ad



5. Example of Inaccuracy5. Example of Inaccuracy



The picture of the rustic oven chips doesnot correspond with the slogan“Eat your greens”. In reality the slogan refers to the FSA greenLights on the packaging. But the implication on the ad is aimed at the product itself.

6. Puffery6. Puffery



It praises the weight-lossproduct with the picturesof a man who supposedlygot a six-pack in 8 weeks.It is a subjective opinion,which is not proved byindependent research orthe government.

7. Bad Taste7. Bad Taste



It is a bad tastead because it is not appropriateart and location.Children are exposed to it besides the target market.

8. Harmful Female Stereotype8. Harmful Female Stereotype



9. Harmful Minority Stereotype9. Harmful Minority Stereotype



10. Harmful Older Stereotype10. Harmful Older Stereotype



11. Violent Ad11. Violent Ad



12. Controversial Product12. Controversial Product



13. Gambling Ad13. Gambling Ad



14. Subliminal Ad14. Subliminal Ad



It is a subliminal ad because itpictures beautiful teenage modeldrinking milk. Subconsciously, itaffects the younger crowd with the message that it is “cool” todrink milk.

15. Describe the Target Market of an Ad15. Describe the Target Market of an Ad



This ad targetsyounger as well as older progressive people. The adshows that theproduct is fun, hip and cool to have.

16. A Bad Newspaper Ad16. A Bad Newspaper Ad



17. Internet Ad17. Internet Ad



18. Example of a Good Media Buy18. Example of a Good Media Buy



This is a great media buybecause it definitely attracts attention of peoplewho use shopping carts to buy groceries. It affects thefeelings when placing the food in the little kid’s hands and seeing the hungry eyes. It inspires to donate to the food bank or other charity.

19. Creative Approachesa. Hard Sell

19. Creative Approachesa. Hard Sell



It is an ad for a hard sell, becausepeople do moreresearch when purchasing a car. Itis a pricy productwith many compe-titors. The ad mustbe very creative.

19. Creative Approachesb. Soft Sell

19. Creative Approachesb. Soft Sell



It is an ad for a softsell, since it advertises the product that is consumed almostevery day.

19. Creative Approachesc. Lecture

19. Creative Approachesc. Lecture



The person in thead talks to the reader and sharesimportant informationregarding the drug.

19. Creative Approachesd. Drama

19. Creative Approachesd. Drama



The ad illustrates the minglingamong the participants. They are not addressing the consumer looking at the ad.

20. Message Formatsa. Straightforward

Factual

20. Message Formatsa. Straightforward

Factual



20. Message Formatsb. Demonstration

20. Message Formatsb. Demonstration



20. Message Formatsc. Comparison

20. Message Formatsc. Comparison



20. Message Formatsd. Problem - Solution

20. Message Formatsd. Problem - Solution QuickTime™ and a

decompressorare needed to see this picture.

20. Message Formatse. Slice of Life

20. Message Formatse. Slice of Life



20. Message Formatsf.

Spokesperson/Endorser

20. Message Formatsf.

Spokesperson/Endorser



20. Message Formatsg. Teaser

20. Message Formatsg. Teaser



21. Example of Slogan21. Example of Slogan



22. Example of a Tag Line22. Example of a Tag Line



23. Ad That Delivers Learning23. Ad That Delivers Learning



24. Ad That Stimulates Action24. Ad That Stimulates Action



25. Headlinesa. Direct Benefit

25. Headlinesa. Direct Benefit



25. Headlinesb. Reverse Benefit

25. Headlinesb. Reverse Benefit



25. Headlinesc. Factual

”THE COUNTRY LIVES BY THE SOCCER!” - a billboard in Ukraine, which describes the main sport everybody is passionate about. FYI: The next European Cup is hosted by Ukraine.

25. Headlinesc. Factual

”THE COUNTRY LIVES BY THE SOCCER!” - a billboard in Ukraine, which describes the main sport everybody is passionate about. FYI: The next European Cup is hosted by Ukraine.



25. Headlinesd. Command

25. Headlinesd. Command



25. Headlinese. How to

25. Headlinese. How to



25. Headlinesf. News

25. Headlinesf. News



25. Headlinesg. Curiosity

25. Headlinesg. Curiosity



25. Headlinesh. Question

(Ad for an English-learning center in Ukraine. Below the headline it says “Your English will be understood everywhere in the world”)

25. Headlinesh. Question

(Ad for an English-learning center in Ukraine. Below the headline it says “Your English will be understood everywhere in the world”)



25. Headlinesi. Association

25. Headlinesi. Association



25. Headlinesj. Humor

25. Headlinesj. Humor



26. Example of Bad Typography26. Example of Bad Typography



It is hard to read the message. The idea is good, but a differentfont would work better.

27. Layout Formatsa. Picture Window

27. Layout Formatsa. Picture Window



27. Layout Formatsb. All Art

27. Layout Formatsb. All Art



27. Layout Formatsc. Grid

27. Layout Formatsc. Grid



27. Layout Formatsd. Dominant Type

27. Layout Formatsd. Dominant Type



27. Layout Formatse. Circus

27. Layout Formatse. Circus



27. Layout Formatsf. Frame

27. Layout Formatsf. Frame



27. Layout Formatsg. Mondrian

27. Layout Formatsg. Mondrian



27. Layout Formatsh. Silhouette

27. Layout Formatsh. Silhouette



27. Layout Formatsi. Band

27. Layout Formatsi. Band

27. Layout Formatsj. Axial

27. Layout Formatsj. Axial



28. Principles of Designa. Direction

28. Principles of Designa. Direction



Visually the slogan is connectedto the product. The art directsthe attention of the reader to the Aspirin box.

28. Principles of Designb. Dominance

28. Principles of Designb. Dominance



The art depicts the dominantelement in the middle of the ad.

28. Principles of Designc. Unity

28. Principles of Designc. Unity



Several elements in the artare united into one forming a picture of a blueberry cup.

28. Principles of Designd. White Space

28. Principles of Designd. White Space



There is a lot of white space, which makes it look clean anduncluttered.

28. Principles of Designe. Contrast

28. Principles of Designe. Contrast



The art colorsused for the adcreate a contrastwith a clear message.

28. Principles of Designf. Balance

28. Principles of Designf. Balance



The art is very creative anddepicts a visual balanceof the graphics.

28. Principles of Designg. Proportion

28. Principles of Designg. Proportion



The art is proportionate in a creative way, which does notmake the ad boring.

28. Principles of Designh. Simplify

28. Principles of Designh. Simplify



Simple design, very clean and to the point.

29. Direct Mail Piece29. Direct Mail Piece



30. Direct Response Ad30. Direct Response Ad



31. Sale Promotion PieceExample 1




32. B-2-B Ad32. B-2-B Ad



Ad File Presentation

Technology

Transcript of Ad File Presentation