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Transcript of Activism 101: creating positive social change starts with you
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7/31/2019 Activism 101: creating positive social change starts with you
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A CTIVISM 101:CREATING POSITIVE SOCIALCHANGE STARTS WITH YOU
Lauren KetchamOhio Ecological Food & Farm Association
February 20, 2011
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7/31/2019 Activism 101: creating positive social change starts with you
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B ACKGROUNDFor more than 30 years OEFFA has usededucation, advocacy, and grassroots organizing topromote local and organic food systems
About MeEnvironmental lobbyist in New Mexico
Organized successful campaigns to set stricter pollutionstandards for automobiles, increase renewable energyproduction, and block developer sprawl subsidies
Communications Coordinator at OEFFA Ohio Livestock Care Standards Board
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W HY A DVOCACY MATTERSPolicy decisions are being made every day atthe local, state, and national level thatimpact you and your future in very real ways
We need to overcome the influence of powerful special interest groups on ourdecision-makers
Farmers have compelling and personalstories to tell
It works! Collectively we are powerful!
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C AMPAIGN P LANNINGGiven limited time and resources, we need to besmart. Strategic campaign planning is critical.
Elements of a Campaign PlanGoals- What do we want to accomplish?Target(s)- Who can give us what we want?
Audience- Who are we speaking to?Messaging- How can we talk about our issue in a waythat resonates with our audience?Strategies- What are our theories about how well winour campaign?Tactics- How are we going to put our strategies intoaction?
Timeline- Who is going to do what and when?
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O UR T OOLBOX Using the media to influence decision-makers andaffect public sentiment
Letters to the editor, op-edsEditorial board meetings
Press releasesSocial mediaPublicity events and press conferences
Direct lobbying to influence decision-makersIn person meetingsProviding public comment, testifying at hearingsCalling, faxing, emailing, and writing decision-makers
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O UR T OOLBOX Organizing your friends and neighbors
EmailPhone treesCanvassingSocial media: Facebook, Twitter, YouTubeCommunity meetings, potlucks, movie screenings
Finding (unusual) allies through coalition-buildingReaching out to businesses, churches, nonprofits, communityleaders, etc.Getting them involved: sign on letters, contacting theirmembers, speaking at their events, attending editorial andlobbying meetings
Direct actionRallies, marches, protests, boycotts
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G ET INVOLVED ! Action Alerts:
OEFFA Direct List Serve (www.oeffa.org)Facebook Page (www.oeffa.org/facebook)Take Action Page (http://www.oeffa.org/alerts.php)
Livestock Care Standards Board
Food Safety Policy: Current Events, Consequences,and What We Can Do (1:30-2:30 p.m.)
OEFFA Action NetworkNeed members who are able to attend meetings, write aletter, talk to the media, etc.
Skills trainings and monthly calls to action
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A CTIVISM 101:CREATING POSITIVE SOCIALCHANGE STARTS WITH YOU
Lauren Ketcham
Communications & Membership ServicesCoordinator
Ohio Ecological Food & Farm Association
(614) 421-2022
www.oeffa.org
