An Introduction Guide to Speedco’sNew Campaign Roll-Out The Road Ahead

Thanks to dedicated teammates like you, we’ve been around

for nearly 25 years and have built a solid reputation for

providing quality preventative maintenance services to the

trucking industry.

We’ve been talking about service features for a while – like

speed and expertise – but so do our competitors. Our goal is to

differentiate the Speedco brand and engage with our core

target - the BOSS – in a more personal and compelling way.

Thing is, we provide much more than “speed” and “expertise”,

we provide peace of mind and less downtime. When we focus

on these two benefits, it helps the BOSS be more productive

(something he really values) and increases brand loyalty.

In August 2015, Speedco will roll out a new national advertising

campaign. This booklet, and the materials provided with it,

include:

1. An overview of the Ad campaign

2. Promotional materials for your store

• window graphics

• showroom poster

3. Instructions for displaying promotional materials

4. A sneak peek at the campaign creative

We hope you find it useful. Any questions about the campaign

or materials should be addressed to kallen@speedco.com

Welcome to #ROADNATION

Every day, truck drivers across the nation are online - telling their

stories, asking questions, sharing their wisdom and posting

photos - in forums, on blogs, and in social media. Speedco will

harness the power of these conversations in our Ad campaign

and leverage them to communicate our new benefits-driven

messaging.

Through this campaign, we’ll meet the BOSS where he is – at

home, in his cab, in our store, and on the road. We’ll promote

conversation and foster engagement.

We’ll also extend the conversation to the entire trucking

community – dispatchers, fleet managers, truck manufacturers,

inspectors, and anyone else who wants to talk about big rigs and

the road.

#ROADNATION is a new

citizenship - united around

trucking, inspired by stories of

the road, filled with diverse

voices, fueled by social media.

We will rally “citizens” to participate in #ROADNATION as we

promote it nationally through social media, billboards, direct

mail, events, radio, trade magazines and online advertising.

#ROADNATION lends Speedco a new voice and a

new way to communicate our service benefits.

“Keep turnin’ and

earnin’.”

We’re the BOSS’ biggest FAN. Part

advocate, part cheerleader.

“They call, I haul.”

Everyone needs a FRIEND. We’re

here to listen and give the BOSS

solid advice, when he wants it.

“No time for downtime.”

We’re EXPERTS and know all kinds

of ways the BOSS can reduce

downtime and stay safe on the road.

Billboards

Radio Spot

Where is Road Nation?

It’s where the doers of this great country get

things done. Where the rubber meets the road.

Where the tough get go’n, cuz if you ain’t turn’n,

you ain’t earn’n. And nobody understands that

better than Speedco. While preventative

maintenance is our specialty, getting you back

on the road is our top priority. That’s why we staff

every Speedco with enough experts to service

your rig in record time. Leaving you free to get

on to your destination.

Speedco, proud citizen of Road Nation.

Print Ad

In Store (poster)

In Store (window graphics)

In Store (merchandise)