Activating Social Media - Campaign Example - Tesco
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How Tesco Activated Their Easter Social Media Campaign
Objective: Positive Social Engagement & Easter Footfall
Tesco #FindTheEggs
Campaign: Virtual Easter Egg Hunt On Google Street View
Tesco #FindTheEggs
Campaign: Find 3 Eggs - Win Free Chocolate Bunny
Tesco #FindTheEggs
Activation: Choose Offline Printed Coupon Or Online eCode
Tesco #FindTheEggs
Activation: Choose Offline Printed Coupon Or Online eCode
Tesco #FindTheEggs
Activation: Social Sharing
Tesco #FindTheEggs
Activation: Social Sharing
Tesco #FindTheEggs
Activation: Social Sharing
Tesco #FindTheEggs
Measurable Footfall
High Levels of Engagement
Results: Positive Social Buzz; High Engagement; Measurable Footfall
Tesco #FindTheEggs
Print Coupon
Positive Social Buzz
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