ACTIVATE AMERICA, HEALTH SEEKERS AND LISTEN FIRSTYMCA BUFFALO NIAGARAAUGUST 20, 2010

ACTIVATE AMERICA

WE MUST DELIBERATELYSTRENGTHEN RELATIONSHIPSWITH MEMBERS

Activate America- national initiative developing new ways to help members meet their goals.

2000 Obesity Trends - Adults in the United States

2001 Obesity Trends - Adults in the United States

2002 Obesity Trends - Adults in the United States

2003 Obesity Trends - Adults in the United States

2004 Obesity Trends - Adults in the United States

2005 Obesity Trends - Adults in the United States

2006 Obesity Trends - Adults in the United States

2007 Obesity Trends - Adults in the United States

UNDERSTANDING HEALTH SEEKERS

UNDERSTANDING HEALTH SEEKERS

• Continuous attempts to sustain pattern of health habits, but have been unsuccessful

• Limited factual knowledge on the components of a healthy lifestyle

• Cannot describe what would make the next attempt more successful than the first

• More concerned with wellbeing and health than physical appearance

• Require feedback, coaching, and support

SUPPORTING HEALTH SEEKERS USING LISTEN FIRST

• Reflect• Summarize• Ask Permission• Offer Options• Affirm

SUPPORTING HEALTH SEEKERS USING LISTEN FIRST

Video Demonstration• Ask open ended questions• What are their goals• What has worked what has not• Follow up and provide continuous support• Engage members in groups • Facilitate relationship building

SUPPORTING HEALTH SEEKERS USING LISTEN FIRSTPRACTICE

SUMMARY

Listen First • Creates positive work environment

by improving relationships• Allows us to help members with their

efforts and have greater success• Improves member retention • Helps open the door to new program

opportunities