ACTIV WATER

“…for the athlete in all of us”

TEAM

Shravya ChavvaJenny ChenPaige GrahamKyle MidgleyNatalia Williams

CREATED FOR: GET-A-LOT, INC.

Industry overview

Industry overview

ACTIV WATER

Industry overview

ACTIV WATER

Promotion

Industry overview

ACTIV WATER

Promotion

Purchasing

The Industry…

IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing

54% of all Americans drink bottled water

36% drink bottled water more than once a week

Since XXXX, overall consumption of bottled water has increased by 6.2% and bottled water sales have increased 6.7%

From 2001 – 2011, per capita bottled water consumption in the US has increased by 60%



“water bottlers are selling a market perception that water is ‘pure and good for you’...”


All bottled water containers are

100% recyclable



100% recyclable

Some companies are already producing 100% recycled PET

bottled water containers



100% recyclable



2000-2011: average weight of a half-liter

PET plastic bottle declined 47.7% (to

9.89 grams)



100% recyclable





9.89 grams)

Beverages associated with

beneficial properties have been the most

resilient beverage products in 2010

and 2011



100% recyclable





9.89 grams)

Beverages associated with

beneficial properties have been the most

resilient beverage products in 2010

and 2011

Domestic non-sparkling water

accounted for almost all per capita

consumption in 2011

Our Product…



Purified spring water with added electrolytes



100% recyclable, uses some recycled

material –ecologically friendly





Simple, sleek design





Flip-open cap drinking

convenience



Grip with thumb groove for easy drinking during athletic activity





convenience







Thicker plastic – ergonomic design


convenience







Thicker plastic – ergonomic design


convenience


Main size:1-liter bottle

Main size:1-liter bottle


1-liter bottle•Flip-cap to increase convenience of drinking during athletic activity

•More water to sustain body during arduous athletic activity

•Thicker plastic to reduce “crushing” sensation during drinking

16.9-fl oz bottle•Smaller bottle for those just looking for a quick drink

•Convenient size for on-the-go

•Cheaper price than larger size while providing same premium product

1-liter bottle•Flip-cap to increase convenience of drinking during athletic activity

•More water to sustain body during arduous athletic activity

•Thicker plastic to reduce “crushing” sensation during drinking

16.9-fl oz bottle•Smaller bottle for those just looking for a quick drink

•Convenient size for on-the-go

•Cheaper price than larger size while providing same premium product


Lower quality Higher quality

Higher price

Lower price

DASANI

Aquafina

Arrowhead

VOSS

FIJI

smartwaterevian

Nestle Pure Life


DEMOGRAPHICS

•Both males and females

•Aged 18-28

•Variety of careers, or in school, but find time to exercise

•Not married


PSYCHOGRAPHICS

•Active

•Trendy

•Brand-oriented

•Goal-oriented

•Healthy


“The more visually-appealing the bottle is, more likely I am to buy it”


ACTIV WATER is a premium bottled spring water with added electrolytes. It is a premium restoration for the active lifestyle designed to replenish, rebuild, and rehydrate.


Promotion…



1. Follow @activwater2. Take a picture with your ACTIV

WATER bottle and tag @activwater and use the hash tag #activlife for a chance to win an extreme sporting trip for two each month!

Instagram


1. Like the ACTIV WATER Facebook page

2. Participate in contests, see what ACTIV WATER is up to, and find out about upcoming ACTIV WATER-sponsored events to score free swag

Instagram

Facebook


1. Follow @activwater2. Find out about upcoming ACTIV

WATER-sponsored events, contests, and communicate with the ACTIV WATER team using the hash tag #activlife

3. Re-tweet athletes and relevant profiles

Instagram

Facebook

Twitter


Instagram

Facebook

Twitter

1. Follow the ACTIV WATER channel

2. Weekly playlists will be created catering to different genres but meant to be listened to during workouts

Spotify/SoundCloud


Instagram

Facebook

Twitter

1. Subscribe to the ACTIV WATER YouTube channel

2. We will partner with popular athletic channels and post videos to our page

3. Monthly videos will also be created with partnered athletes (GoPro)Spotify/SoundCloud

YouTube


Instagram

Facebook

Twitter

Smartphone App

1. Scan the QR code on your bottle of ACTIV WATER, which will be entered into the app to see if you win a prize

2. See nearby ACTIV WATER distributors

3. See list of active events in your area (yoga classes, marathons, gyms, etc.)

Spotify/SoundCloud

YouTube


Instagram

Facebook

Twitter

Smartphone App

Spotify/SoundCloud

YouTube

For all social media outlets, customers can enter to win monthly prizes of active, outdoor gear (camping, running, climbing, surfing, etc.)


Local athletic eventsGreen roomsEvent activation crew

ACTIV WATER will partner with local athletic events to sponsor or give out free product (water, branded gear, etc.)

5k races

half marathons

surf competitions

volleyball competitions

cycling competitions

endurance races (Tough Mudder, Color Run, Zombie Run, etc.)



We will work with local promoters to have our bottles placed in Green Rooms of venues for artists and VIP’s



ActivLife Crew

•Sent out to events to activate our brand•Outfitted with branded clothing (shirts, hats, etc.)•Manning a mobile booth (branded vehicle) and branded tents•Crew members distribute bottles and promotional materials/merchandise

**Our partnership strategy will always be to distribute free product instead of funding events

ACTIV WATER and Get-A-Lot…



1-liter bottle

•12-pack

•$XXXX retail price

16.9-fl oz bottle

•24-pack

•$XXXX retail price


Window sticker

A window sticker can be placed in the glass door of the refrigerator in front of the section our water will be. Stickers will include a monthly code to enter a contest.

Point of purchase display

A custom display rack can be built and placed in locations near the checkout counter.

Cooler

Custom coolers or refrigerators with the ACTIV WATER logo on them will be distributed to throughout the stores.

Posters

Custom poster stands will face gas pumps. Alternatively, posters can be placed in the advertisement area above gas pumps.


•Cost per 12-pack of 1-liter bottles: $xx•Margins:•Cost per 24-pack of 16.9-fl oz bottles: $xx•Margins:

•Cost per 12-pack of 1-liter bottles: $xx•Margins:•Cost per 24-pack of 16.9-fl oz bottles: $xx•Margins:

•12-packs of 1-liter bottles:•24-packs of 16.9-fl oz bottles:•12-packs of 1-liter bottles:•24-packs of 16.9-fl oz bottles:

•Distribution and stocking provided by ACTIV WATER•Distribution and stocking provided by ACTIV WATER

•Guaranteed buyback•Guaranteed buyback


THE WALKTHE WALK

•__ 12-packs sold per week


•$xx weekly sales

•$xx weekly profits



•$xx weekly sales


THE JOGTHE JOG



•$xx weekly sales




•$xx weekly sales


THE MARATHON

THE MARATHON



•$xx weekly sales




•$xx weekly sales



TEAM

Shravya ChavvaJenny ChenPaige GrahamKyle MidgleyNatalia Williams

CREATED FOR: GET-A-LOT, INC.

ACTIV WATER

Documents

Transcript of ACTIV WATER