Act on how to series session 3 - theres a party going on youre not there - summer 2011
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Transcript of Act on how to series session 3 - theres a party going on youre not there - summer 2011
There‟s a Party Going On
and You‟re Not There.
How to Uncover Hot Prospects Visiting Website and in Social Media Conversations.
Summer Webinar Series | Session 3 | July 28
About “HOW TO” Series
Lead Generation Techniques… to drive more qualified leads…
that YOUR sales will be excited to act on.
• Focus on How to Get Out of the Status Quo of:
** Sources: Sirius Decisions; Aberdeen Group
Only 20% of your
leads being followed up on
Only 16% of your
total leads deemed
sales-ready, actually
closing
Losing 80% of your
„bad leads’to
competitors
within 24 month
About Your Sponsors
Helps organizations of all
sizes find the best tools to fit
their needs
Provider of one of industry‟s
most popular and fastest
growing cloud-based integrated
marketing platforms
Previous Sessions
So Why Should I Call this Guy?
• How to Get Critical Lead
Data to Sales
• Change “Why” to:
“Wow, Can’t Wait to Call”
Make New Friends, Keep the Old
• Recycle, Educate and (Re) Deliver
• Change “Wasted Leads,
Resources & Campaign Dollars”
to: Opportunities and ROI”
This Week: There’s a Party Going On, You’re Not There.
Session Agenda:There’s a Party Going On, You’re Not There
The Problem The Opportunity Tools To Get
You There
Did You Know?
Social Media Channels…
•100 million Twitter
•750 million Facebook
•100 million LinkedIn
58% of Americans
use Internet as primary
research vehicle before
buying a product…
The Problem:Visibility. Or Lack There Of.
Website
• Visitors there for a reason
• No idea who the
person/company is
• Relying on forms to
convert visitors
• No direct correlation
between traffic and
target audiences
The Problem:Access. Visibility. Focus.
Social Media
• Overwhelming # of
conversations
• Treating new-media like
old-media
• Wrong focus: followers/likes
vs. building relationships
• Limited ability to monitor/join
• Still untested waters
Missed Opportunities
Website
It‟s your party, you should know:
• Whose attending; why they came
• How to contact for future „invites‟
Social Media
Missing party if not knowing:
• Whose talking about you
• Whose griping about something
you can solve
Results: Wasted Opportunity to Cultivate and Convert Those
That Are or Could Be Interested in You!
The Opportunity:Uncover Hot Prospects; Build Behavioral Profiles
The Opportunity:Expose Those Lurking on Your Website
• Know when leads,
customers are visiting;
what they‟re viewing
• Identify target contacts
from visiting companies
• Engage based on where
they‟re hanging out; how
interacting with you
It’s your party,
you should host it.
The Opportunity:Identify “A” List Parties
• Identify social channels
pertinent to your audience
• Focus on key influencers;
where they‟re playing
• Filter based on key words
and general topics
The Opportunity:So Many Parties..So Little Time.
• Discover social media
conversations you should
be a part of
• Know appropriate party
behavior
• Engage based on
opportunities
Social Media Tips:Put on Your Sunday Best
Know and Engage with
proper party etiquette
• Be approachable, personable
• Lean on your „wingman‟
• Don‟t be pushy or overbearing
• Avoid prolonged silences
• Communicate on all channels
Social Media Tips:Take it to the Next Step!
• Build continuous
relationships: reciprocate
likes, follows…
• Track who you‟ve been
talking to and what about
• Capture behavioral data for
appropriate sales follow-up
The Tools to Make it Happen
Turn Visitors and Conversations into Conversions…
Time to See the Tools..Introducing Wendi…!
Must Haves:
• Real-time website visitor visibility;
„they‟re here‟ alerts
• Conversation filters; quick posting
• Simultaneously post multiple channels
• Real-time lead profile; behavioral view
for sales engagement
The Opportunity:Convert Hot Prospects Into Opportunities
Join the party…
• Know your website visitors
and why they‟re there
• See and hear what‟s going
on in social conversations
• Engage, Engage, Engage!
The Tools to Make it Happen:Act-On Integrated Marketing Platform
World Class E-Mail
Marketing Core and
Deliverability
• 3rd Generation Email
• No Extra Cost for
Deliverability
Complete Set of Tools
on One Platform
• Drip, Web Analytics,
Landing Pages, Forms,
Scoring, CRM Integration,
Social Media, Reporting
and More…
• Focus Usability, Simplicity
and Manageability
Approach and Terms
that Work
• Start Simple, Automate
at Own Pace
• Affordable Pricing; Month-
to-Month Contracts
• Live Customer Support –
At No Additional Costs
Next Steps:Tremendous Opportunity
Learn More About Act-OnJoin Weekly Demo: www.actonsoftware.com
Request 1x1 Demo: [email protected] or (877) 530.1555
Don’t Be Left in the Dark…
They’re Out There, They’re Interested. Just Need to Engage, Convert Them!
Next Steps
Today‟s “How To” Guide plus:
• August 4 Session:
Why Spray & Pray Isn‟t Cutting it Anymore
Previous Session Materials Available
• Make New Friends But Keep the Old
• Why Should I Call This Guy?