Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall

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Transcript of Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall

Page 1: Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall
Page 2: Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall

Act Now: 10 Tips for

Boosting your Business

Page 3: Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall

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Act Now: 10 Tips

for Boosting your

Business

President

One Pica

www.onepica.com

Gregory Segall

Page 4: Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall

One Pica is a global Digital Commerce Agency focused on

delivering enterprise Magento solutions. By blending our

intelligence, creativity, and strategic thinking, we deliver multi-

channel commerce platforms that enhance your customer’s

experience, increase revenue and grow market share. We are

experts in Magento and e-commerce.

Page 5: Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall

Speed up your website

1 second delay = 7% conversion rate

$100k / day = $2.5M / year

Techniques Magento Enterprise caching

MySQL Optimization

Media Optimization

Magento Attributes

Hosting + CDN Tools Web Page Test

Page Speed Online

[Google]

Page 6: Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall

Focus on RPV

Revenue Per Visitor

= Conversion Rate

AOV

x

Page 7: Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall

Use Video (better)

68% retailers don’t use video

Partners

21k keywords

60k videos

8.1% searches

77k visits/mth

$551k revenue

Page 8: Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall

Add Pay + Ship Options

30% conversions including PayPal

Payment Options International Logistics

transact with customers in

100+ countries and in

60+ currencies worldwide

Page 9: Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall

Really Go Mobile

54% mobile CR

What do you trim?

24% tablet CR

Keys Fluid Layout

Collapsible Menu

Larger Fonts

Large Tap Areas

Improved Photos

Mobile Specific Graphics

Mobile Ad Strategy

Test!