Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall
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Transcript of Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall
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Act Now: 10 Tips for
Boosting your Business
![Page 3: Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall](https://reader037.fdocuments.net/reader037/viewer/2022100602/5583814ad8b42ac6268b53cd/html5/thumbnails/3.jpg)
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Act Now: 10 Tips
for Boosting your
Business
President
One Pica
www.onepica.com
Gregory Segall
![Page 4: Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall](https://reader037.fdocuments.net/reader037/viewer/2022100602/5583814ad8b42ac6268b53cd/html5/thumbnails/4.jpg)
One Pica is a global Digital Commerce Agency focused on
delivering enterprise Magento solutions. By blending our
intelligence, creativity, and strategic thinking, we deliver multi-
channel commerce platforms that enhance your customer’s
experience, increase revenue and grow market share. We are
experts in Magento and e-commerce.
![Page 5: Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall](https://reader037.fdocuments.net/reader037/viewer/2022100602/5583814ad8b42ac6268b53cd/html5/thumbnails/5.jpg)
Speed up your website
1 second delay = 7% conversion rate
$100k / day = $2.5M / year
Techniques Magento Enterprise caching
MySQL Optimization
Media Optimization
Magento Attributes
Hosting + CDN Tools Web Page Test
Page Speed Online
[Google]
![Page 6: Act Now: 10 Tips for Boosting your Business | Magento Imagine 2013 Marketing Track | Gregory Segall](https://reader037.fdocuments.net/reader037/viewer/2022100602/5583814ad8b42ac6268b53cd/html5/thumbnails/6.jpg)
Focus on RPV
Revenue Per Visitor
= Conversion Rate
AOV
x
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Use Video (better)
68% retailers don’t use video
Partners
21k keywords
60k videos
8.1% searches
77k visits/mth
$551k revenue
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Add Pay + Ship Options
30% conversions including PayPal
Payment Options International Logistics
transact with customers in
100+ countries and in
60+ currencies worldwide
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Really Go Mobile
54% mobile CR
What do you trim?
24% tablet CR
Keys Fluid Layout
Collapsible Menu
Larger Fonts
Large Tap Areas
Improved Photos
Mobile Specific Graphics
Mobile Ad Strategy
Test!