Analytics for ManagementInsights for Effective Content and Faster Workflows

Analytics for ManagementInsights for Effective Content and Faster Workflows

Define and Measure your Enterprise Content StandardsTo collect, extract, format, and analyze insights into better content was once an arduous task that delayed important business decisions. No matter which industry or role you’re in, Acrolinx Analytics makes it possible to extract genuine value from your content that’s relevant and tailored to your business goals.

How else can you improve content quality if you don’t agree on a definition for quality? Different interpretations of your company voice or style guide leads to teams publishing content that is hard to read or not on brand. Acrolinx helps you distill the essence of the way you communicate down to measurable standards.

We use the power of active content governance to quell content chaos and give you real metrics that are meaningful to decision makers and team leaders.

Analytics help to plan efficient content creation, improve processes, and determine how your content is performing. With Analytics, it’s easy to see whether or not your content strategy is working, or design an efficient content workflow based on data and insights.

Acrolinx: Better Content. Faster.

1. Get an overview of your entire content operation and see where content needs improvement at a glance

2. Use insights to define what content quality means for your enterprise and different content types

3. View Analytics metrics to prove there’s business value in better quality content

4. Set benchmarks for content and see where content is underperforming

5. Focus your writers on improving underperforming content

5 Reasons you Need Acrolinx Analytics

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Analytics for ManagementInsights for Effective Content and Faster Workflows

The Newbie’s Guide to Acrolinx Analytics Acrolinx Analytics is a suite of 15 dashboards that helps you assess performance, pinpoint problems, and optimize your content operation. You can measure content optimization performance against your goals and objectives such as improving content consistency, velocity, and cost savings.

The dashboards are broken into 4 categories, namely Impact, Analysis, Guidance, and Health. Each dashboard offers several charts and tables to equip you with a powerful analysis tool.

Impact is where you’ll see the impact your content has on your business. You can get a quick overview of the overall quality of your content and see where you’ve already made improvements and savings.

Analysis offers deeper insights into the specific areas into your content, which is useful feedback for teams creating content. See how your content is scoring across different channels and departments and monitor improvement over time.

Guidance is all about terms and keywords. This is where you’ll tweak your guidance profiles for different audiences or channels. Findability helps you target the keywords that make your online content discoverable. Term Discovery helps you find new terms in your content that are not yet in your official terminology.

Health is a bit of a ‘housekeeping dashboard.’ It’s where you’ll check how often Acrolinx is in action or if your integration is due for an update.

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Analysis

Health

Impact

Guidance

Improvements

Trends

Guidance Overview Checking Activity

Server Monitor

Content Quality

Quality Snapshot

Term Harvesting

Content Comparison

Cost Savings

Category Scores

Score Roll-Up

Dashboards

Impact

Analysis

Guidance

Health

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Analytics for ManagementInsights for Effective Content and Faster Workflows

Diving Deeper

into Some of the

Dashboards

Different parts of an organization have different goals they want to achieve with their content. Depending on the kind of content you produce and what matters to you, you’ll use different dashboards to measure different standards of effectiveness and alignment with your enterprise goals and guidelines.

For example, you can watch how your baseline content scores improve in the Content Quality dashboard. Here, you can analyze the Content Groups in relation to the baseline and target score, and see which types of content across departments need closer alignment to your expectations.

In Trends you’ll see the average scores of content by category over time, such as type (blog post, UI string, emails), department, or writer.

The Guidance overview section is where you’ll see the top grammar and style issues, so that you can guide writers improve content in the areas it needs it the most. It’s also the dashboard that will show you if it’s necessary to refine your guidance to suit changing content goals or new content types.

Top Grammar Issues Terminology Issues Top Spelling IssuesTop Style Issues

56% 29%

25%

46%

29%

33,0%

24,4%

Spaces: Typo perhaps? There's an extra space Capitalization: Shouldn't this word start with a capital letter?Verbs: Is this verb in the right form?

Context-dependent terms PreferredUnsuitable

Titles: Use Chicago style for the title case Shorten this sentence?Contractions: Could you make it sound less formal?

0,3%0,4%0,6%0,7%1,1%1,3%2,9%2,9%3,4%4,1%4,1%5,3%5,4%27%

0,2%0,2%0,3%0,3%0,5%0,5%0,9%1,3%1,5%2,4%3,0%6,8%12%

5,2%

3,1%

1,0%

0,4%0,4%0,4%0,2%

Guidance Overview

Content Quality

76Current Avg. Acrolinx Score

Content Group Performance

Various

UI Strings

Support

Sales

Product Content

Marketing

Email

130

123 100 22

191

72

74

66

63 13

48

44

88

4 3

89

109

51% of your content scoresbelow the target.

0% 20% 40% 60% 80% 100%

Trends

76Current Avg. Acrolinx Score

Average Acrolinx Score

Your team has checked 3,601,988 words in 2,428 documents and performed 8,353 checks.

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2017-0

3-01

2017-0

4-01

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2017-0

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2017-0

9-01

2017-0

8-01

2018-0

1-01

2018-0

2-01

2018-0

4-01

2018-0

3-01

2017-1

2-01

2017-1

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2017-1

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2017-0

5-01

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Analytics for ManagementInsights for Effective Content and Faster Workflows

Diving Deeper

into Some of the

Dashboards

The easiest way to see who’s using Acrolinx the most and who needs a nudge in the right direction is in the Checking Activity dashboard. You’ll also see how many times your documents were checked, right down to the number of words and sentences.

Term Discovery is where you’ll see where your teams have identified new terms and keywords that you can choose to integrate into your official enterprise terminology. It’s also a great place to check writers are using your terms in the right context.

Finally, compare Acrolinx Scores by content group in the Content Comparison dashboard to see opportunities for education and training.

Content Comparisson

Checking Activity

Term Discovery

Acrolinx Checks

9/1/2018

10/1/2018

11/1/2018

12/1/20181/1/2019

2/1/20193/1/2019

4/1/20195/1/2019

6/1/20197/1/2019

8/1/20199/1/2019

10/1/20190

20,000

40,000

60,000

80,000

100,000

120,000

Check Count No. of Opened Scorecards

Documents Checked

9/1/2018

10/1/2018

11/1/2018

12/1/20181/1/2019

2/1/20193/1/2019

4/1/20195/1/2019

6/1/20197/1/2019

8/1/20199/1/2019

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0

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8,000

10,000

12,000

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16,000

Active Users

9/1/2018

10/1/2018

11/1/2018

12/1/20181/1/2019

2/1/20193/1/2019

4/1/20195/1/2019

6/1/20197/1/2019

8/1/20199/1/2

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User Count

Words and Sentences

9/1/2018

10/1/2018

11/1/2018

12/1/20181/1/2019

2/1/20193/1/2019

4/1/20195/1/2019

6/1/20197/1/2019

8/1/20199/1/2019

10/1/20190

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20,000,000

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40,000,000

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Sum of Words Sum of Sentences

Content Group Volume

Content AnalysisDevelopment

Email

Marketing

Product Content

Sales

Support UI Strin

Various

UI Strings

Various

Discovered Terms

1 +

Term CountKCS 1,444Privacy Policy 902readability 750PwC 718Gartner 713Gartner Term 672Service Innovation 552Dashboard 529Infor 468customer experience 435Password reset 423knowledge worker 321knowledge base 298Active Content Governance 275Content Marketing 272Acrolinx-Built 244ReadablePro 238brand strategy 238self-service 221EMEA 220Financial Service 215

Term Variations

1 +

Group ID Term Countf734824c 34

batch ID 10Batch ID 6batchId 5batch-id 4batch id 3batchid 2Batch Id 2batchID 1BatchID 1

f69f0580 163eBook 87ebook 35e-book 15E-Book 10E-book 6Ebook 6E-BOOK 3e-Book 1

88799878 26testing environment 9

Average Acrolinx Score by Content Group

9/1/2018 10/1/2018 11/1/2018 12/1/2018 1/1/2019 2/1/2019 3/1/2019 4/1/2019 5/1/2019 6/1/2019 7/1/2019 8/1/2019 9/1/20190

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100

Content Analysis Development Email Marketing Product Content Sales Support Third-Party Co

UI Strings Various [Unassigned]

Current Average Acrolinx Score by Content Group

Content Analysis

DevelopmentEmail

Marketing

Product ContentSales

Support

Third-Party Content

UI Strings

Various

[Unassigned]0

20

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100

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Analytics for ManagementInsights for Effective Content and Faster Workflows

Combining Analytics and Automation

There are several options to use the Automated Check in your processes.Examples of automated integrations include:

• Checking several documents at once with a single click

• Scheduled batch checking of entire content inventories

• Automated checking of individual content pieces as they’re created

• In a Content Management System (CMS) before you publish or translate

• Automated checks at every step (save, import, publish)

• Automated website checking at regular intervals

Automated Check acts as a quality gate, checking that content meets your objectives at every stage of the process. You can then see how well your content scores in the Scorecard or explore your content’s strengths and weaknesses with the Acrolinx Analytics dashboard.

Automation gives you better Analytics because it automatically checks 100% of your content before publication. By removing the reliance on individual writers to use the Sidebar while they write, Acrolinx becomes the gatekeeper between every piece of content and your target audience.

CONTENT STRATEGY PUBLISHCREATE DRAFT REVIEW

ACROLINX

Our most successful customers use automation to get the most complete insights into their content.

You can use the Acrolinx Platform API to integrate the Automated Check into different stages of your workflow. You decide how often it automatically scans throughout the content lifecycle.

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Acrolinx® is a trademark of Acrolinx GmbH. Copyright © 2019, Acrolinx GmbH, all rights reserved.

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The Solution to Better Performing ContentAnalytics data opens up many possibilities to design better content creation workflows. You can update your Acrolinx guidelines, monitor how many teams use Acrolinx or track the quality of different content types. It takes the guesswork out of writing effective content and makes digital transformation achievable. Using our platform that’s designed for transparency and control, Acrolinx helps dissolve silos to achieve excellent content at scale.

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