ACJ Billionaires Report: How Do Billionaires Buy Things? What Do They Want From Their Corporate...

© AIRBUS all rights reserved. Confidential and proprietary document.

How billionaires buy things

Airbus Corporate Jets David Velupillai

September 2014 Airbus Corporate Jets J David V

September 2014

What they want from their corporate jets


ACJ Billionaires report

What billionaires want from their jets

Conclusions

Appendices

Contents


© AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V

ACJ Billionaires

Study


How the ACJ billionaires study was done

Study carried out by Ledbury Research

Research focussed on China, Middle East and Russia

Examination of publicly available information on 250 billionaires

In-depth interviews with 25 service-providers to billionaires*

*Aircraft charter companies, private bankers, high-end stores & hotels, auction houses etc

China

Middle East

Russia


The number of billionaires is growing

0

200

400

600

800

1000

1200

USA China Middle East Russia

2007 2012 2017Number of

billionaires

Source : Ledbury Research Wealth Model



Average billionaire age varies among regions

66

49

61

50

US

Russia

Middle East

China

Average age of billionaires (years) Age matters

- Younger

billionaires are

more likely to

spend wealth.

Older ones want to

pass it on, with

their values and

attitudes.


Billionaires often want to travel with advisers & those looking after them …

Size matters

- Ability to carry

larger groups is

important.


Russian billionaires often fly to the Mediterranean …

… flights of just a few hours

Moscow

St Petersburg


Billionaires expect personalised & exceptional service


Regional differences exist in discretion, modernity & Internationalism


What billionaires want

from their bizjets


Billionaires want their jet to do the mission and have a great cabin

Billionaire needs

- Having comfort

and being in

control are key.

Source Business Jet Traveler, October/November 2011


Billionaires want to give wings to their lifestyles


Billionaires are an important part of the Airbus corporate jet market

Companies

Governments

Individuals

Companies

Governments

Individuals

170 ACJ sales*

* Total Airbus corporate jet orders to date


Airbus corporate jets have the widest & tallest cabins

…Similar on the outside, bigger on the inside


Our aspirations are always growing

Aspirations

- Airbus corporate

jets are a natural

next step


Airbus ACJ319

Elegance


May 2014

Airbus Corporate Jets J David V

ACJ319 Elegance’s modular cabin offers simplicity, speed and savings

ACJ319 Elegance

Modular cabin

ACJ319

Fully customisable cabin

© AIRBUS all rights reserved. Confidential and proprietary document. May 2014 Airbus Corporate Jets J David V

Airbus ACJ319 Elegance gives customers a carefree choice …

Bathroom

Crew rest

Galley

Bedroom

Bathroom

Office Dining Lounge


Airbus ACJ319 Elegance enables lovely lounges

Space matters

- Unmatched

freedom of

movement


Airbus ACJ319 Elegance delivers dining and conference areas

Space matters

- Airbus corporate

jets have the

widest & tallest

cabin of any

corporate jet


Airbus ACJ319 Elegance offers office space

Space matters

- Work, rest & play

are easier in an

ACJ


Airbus ACJ319 Elegance has a beautiful bedroom

Space matters

- Work, rest & play

are easier in an

ACJ


Airbus ACJ319 Elegances features a new cabin concept

Space matters

- More purity.

More light.

More freedom.


Airbus ACJ319 Elegance fulfills many different needs and tastes


ACJ319 Elegance delivers benefits to customers throughout an aircraft’s life

When they buy

When they upgrade

When they sell


Airbus Corporate Jets

today


Airbus is exhibiting an ACJ319 operated by MJet at Jet Expo …

19 seats

… it is the first time that Airbus exhibits this aircraft


Airbus corporate jets continue to demonstrate intercontinental range

Airbus ACJ318 Airbus ACJ320

Airbus ACJ319

Nonstop throughout Europe

Unmatched comfort & space

One stop to most of the world

Moscow

Comfort matters

- The farther you fly,

the more important

comfort becomes.


Airbus corporate jets are flying on every continent, including Antarctica

Count on ACJ

- Reliability.

Delivered.

99.9 %


More than 500 customers & operators benefit from Airbus support …

Designed-in accessibility Worldwide training Corporate jet services Worldwide spares centres



Conclusions

Billionaire "wealth generation" & culture are key

Personalised & tailored experiences are expected

Corporate jet customers want to give wings to lifestyles

Airbus ACJ cabins are a natural solution to billionaire needs

Airbus is committed to satisfying customer needs


Appendices


Airbus corporate jets come from the world’s most modern aircraft family

Airbus ACJ380

Airbus ACJ350

Airbus ACJ340

Airbus ACJ330

Airbus Single-Aisle

Airbus Widebodies Airbus VIP Widebodies

Airbus ACJ318

Airbus ACJ319

Airbus ACJ320

Airbus ACJ318, ACJ319, ACJ320 & ACJ321

Airbus ACJ321

Heritage

- Airbus corporate

jets deliver more.

By design.



Airbus has the world’s most modern aircraft family

Years since introduction (aircraft in production today)

767

787

747

777

737

A350

A380

A330/A340

A320

1965 1970 1975 1980 1985 1990 1995 2000 2005 2010

Airbus

Boeing

Old New

A350

More modern

- More economical.

More comfortable.

More features.


Airbus corporate jets have won more than 170 orders to date

170 Sales = 110 Airbus ACJ318, ACJ319 & ACJ320 + 60 Government & VIP Airbus widebodies

170 Undisclosed Pharmair

C Jet Ltd

Customers

- Widespread

customer and

operator base.


More than 15 Airbus corporate jets are flying with VVIP charter operators

UK Switzerland Germany MiddleEast Austria China Europe & Mideast

UK Portugal Australia Switzerland Austria Switzerland UAE


Airbus corporate jets’ modern designs bring many benefits

6 Training Centres

5 Spares Centres

Technical Advice

24 hr/day, 7 days/week

99.9 %

170 Field Service teams

Single point-of-contact - C4you

operational reliability

Low-utilization maintenance

More than 500 customers and operators

Reliability &

support

- Delivered around

the clock, around

the world.


Airbus corporate jets’ modern designs bring many benefits

Common cockpit

+ Fly-by-wire +

Centralised

maintenance

Efficient

engines Fuel-saving

Sharklets

Weight-saving

composites

Advanced

Fuel-saving

aerodynamics

Quiet & elegant

cabin

More modern

- More efficient.

Less weight.

More commonality.


Airbus corporate jets have many extra features

More features

- Flying farther.

Flying higher.

Greater autonomy. Extra fuel-tanks

for more range

Airstairs

for autonomy

VIP cabin

High-

thrust

engines

Higher cruise-height

of 41,000 ft

Executive cabin


Customers have a choice of Airbus-approved cabin outfitters

Xiamen

Hamburg

Basle

Toulouse

San Antonio

Dallas

Indianapolis

Freedom to

choose

- A variety of

cultures and

locations.


Airbus ACJ319 Elegance customers benefit from a modular approach

Cinema Lounge

Lounge

Conference

& Dining

Conference

& Dining

Office


© AIRBUS September 2014 (Airbus S.A.S., Airbus Operations S.A.S., Airbus Operations GmbH, Airbus Operations LDT, Airbus Opeartions SL, Airbus China LTD, Airbus (Tianjin) Final Assembly Company LTD, Airbus (Tianjin) Delivery Centre LTD). All rights reserved.

Confidential and proprietary document. This document and all information contained herein is the sole property of AIRBUS. No intellectual property rights are granted by the delivery of this document or the disclosure of its content. This document shall not be reproduced or disclosed

to a third party without the express written consent of AIRBUS S.A.S. This document and its content shall not be used for any purpose other than that for which it is supplied. The statements made herein do not constitute an offer. They are based on the mentioned assumptions and

are expressed in good faith. Where the supporting grounds for these statements are not shown, AIRBUS S.A.S. will be pleased to explain the basis thereof. AIRBUS, its logo, A300, A310, A318, A319, A320, A321, A330, A340, A350, A380, A400M are registered trademarks.


ACJ Billionaires Report: How Do Billionaires Buy Things? What Do They Want From Their Corporate...

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