marKET A subsidiary of Al Dabbagh Group of Saudi Arabia, TANMIAH Food Group (TFG) is a leading manufacturer of Halal chicken, beef and

turkey products in the Kingdom of Saudi Arabia, sold under the retail name “Tanmiah”. Associated with superior taste and premium quality, Tanmiah is a constantly-evolving brand ranking today amongst the country’s top industry labels. With a long and proven track record that spans over 50 years and counting, Tanmiah has earned the trust of Quick Service Restaurant Chains, chefs and housewives across the Middle East, offering fresh, healthy and innovative products for the entire family.

achiEvEmEnTSOver many years of exceptional service and supply, Tanmiah’s customers have always trusted the company to reliably deliver a wide range of products that not only fulfills individual requirements, but does so at a level that matches the best in global quality at competitive prices.

The constant strive for superior processes and exemplary products has earned the company numerous accolades and international certifications that include:-•Hazard Analysis and Critical Control Point

(HACCP)•Global Standard for Food Safety (Grade A)• ISO 22000:2005• British Retail Consortium 6 – Global Food

Safety Initiative (BRC 6)

hiSToryEstablished in 1962, in Riyadh, Tanmiah Food Group laid claim to a large slice of the Saudi market since the onset. As the company grew over the years it turned into a leading manufacturer and distributor of food products, with over 1,800 employees and branches spread

across GCC, Tanmiah has firmly established itself as a company of impeccable repute. With its five modern plants in the Kingdom of Saudi Arabia

and the United Arab Emirates, its international production and distribution standards, as well as its premium customised products, Tanmiah is trusted to deliver products of international quality to consumers and distributors alike. Timeline1962 - Tanmiah was established by Dabbagh Group. 2009 - The company expanded its operations by opening a cooked meat production facility in Jeddah, Saudi Arabia.2011 - The company inaugurated its state-of-the-art processing plant in the United Arab Emirates.

ProducTTanmiah’s international quality chicken products are unparalleled in the region. Tanmiah serves the GCC and neighbouring countries delicious fresh chicken (whole and parts), a variety of products in the frozen range, marinated products, children favourite’s such as chicken nuggets, chicken burgers, chicken fillets and also serves high-quality deli products.

Tanmiah’s top-grade quality guarantee is the result of total quality management systems that adhere to the highest level of

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production standards, hygiene, inspection and Halal certification. Tanmiah’s expert technicians employ cutting-edge technologies to ensure products that are free of coloring and artificial preservatives.

Being a purveyor of the finest fresh poultry products in the market – which are locally raised and corn-fed, Tanmiah constantly delivers excellence by having the most delicious products in the most in-demand recipes.

Operating a self-owned cold-chain distribution network allows Tanmiah to have a quality guarantee from the farm to the fork. The company manages a growing fleet of

temperature-controlled vehicles from a central distribution depot in Riyadh, in addition to strategically located satellite depots throughout the region to better serve its customers and meet their needs for fresh, quality meat and poultry products round the year.

rEcEnT dEvEloPmEnTSTanmiah’s latest innovation is a range of products designed and developed for the younger, more demanding audience. To ensure meal times become a lot more nutritious and fun, Tanmiah has roped in Disney characters and fun shapes

to whet the appetite of the most finicky eaters. Disney Tanmiah Nuggets, Disney Tanmiah Chicken and Beef Burgers are going to be up for grabs all over GCC. Delivering premium-quality meal options that are 100% Halal, contain only the best ingredients, with no preservatives and no artificial colours.

PromoTionIn line with its expansion and development plans, Tanmiah has recently adopted a more dynamic and fresher look to meet modern market demands and exceed consumers’ expectations. The company has refreshed its logo and visual identity, while embracing a new slogan, “Fresh Thinking”, which embodies the brand’s determination and commitment to move forward and innovate.

brand valuESTanmiah uncompromisingly builds upon its values of transparency, respect, growth, fairness and excellence in everything it does. From providing customers with the highest-quality products and services in the retail, food service and Quick-Service Restaurant industries to being an equal-

opportunity employer of regional repute. The company takes great pride in the integrity of its brand name, the credibility of its local knowledge and maintains its people are the cornerstone of its resounding success.

www.tanmiah.com

Things you didn’t know aboutTanmiah

Tanmiah serves the GCC and neighbouring countries delicious fresh chicken (whole and parts), a variety of products in the frozen range, marinated products, children favourite’s such as chicken nuggets, chicken burgers, chicken fillets and also serves high-quality deli products.

80% of the Quick Service Restaurants in the region serve at least one Tanmiah product.

You have most likely tried a Tanmiah product already – but didn’t know.

Now that Tanmiah has launched its consumer range, you can find it in leading supermarkets.

Superbrands - Saudi Arabia Vol 1 - Book.indb 47 28/05/2014 07:59