Accenture Digital building bridges

Wim Decraene, Managing Director Accenture Digital Belgium & Luxembourg

Brussels, October 15, 2015

Building Bridges between

Corporates and Start-ups

2Copyright © 2015 Accenture All rights reserved.

of Fortune 500 companies have disappeared since

2000, mainly due to the disruption of traditional industry

models by digital technologies.

of revenues of large companies expected to be

generated from digital products and services in the next

3 years, up from 16% today (Source: Accenture Research)

Markets are being disrupted by digital

The last decade saw start-ups and entrepreneurs

disrupt traditional markets.

In the next ten years, large companies will use digital to

disrupt markets themselves.


Large companies and start-ups must

learn to collaborate effectively

The good news is that large and small companies show

every intention of collaborating with multiple parties

How important will

collaborating with these

stakeholders be in driving

your innovation & growth

in the next 3 years?

“82% of large

companies say they

can learn from

start-ups about how

to become a digital

business” Source: Accenture Research


The nature of collaboration must change

“How can I create an ecosystem of

partners collaborating on equal

terms?”

“How can I get others to help me

do what I already want to do?”

From bilateral collaboration done on the terms of large companies, to

more open ended collaboration with multiple parties


Ecosystem Innovation: The power of platforms

Ecosystem innovation

represents a shift to an external

mindset in which risks and

rewards are shared mutually. It

demands greater levels of digital

collaboration in a wider

ecosystem.

“There will be more than 100 new digital

industry platforms from non-tech

companies by 2016” (IDC)

“In 2013, 14 of the top 30 global brands

by market capitalization were platform-

oriented companies” (MIT)


Eyes on the prize

NEXT 5 YEARS: 20%

Proportion of large companies’ revenues generated by collaboration with

startups/entrepreneurs

TODAY: 9%Spillover effects on

economic growth


Taking action

Large companies

• Visibly embrace collaboration

top-down

• Define and budget for

success

• Seed an “intrapreneurship”

culture

Entrepreneurs

• Align to the market

• Adapt culture

• Time it well

Governments &

policy makers

• Develop co-financing models

• Incent collaboration between

large companies and startups

• Create collaboration networks

• Encourage a borderless

physical world

Bridgemakers

• Open up access to supply

chains

• Accelerate the network effect

of role models and mentors

• Bridge the cultural gap


Start-ups

• High risk

• High charge velocity

• Delayed economic value

• Seek disruption

Global 2000 Companies

• Immediate economic value

• Low risk

• Low change velocity

• Look for guided disruption

Open Innovation

Tech Labs

Emerging Technologies Group

Growth Platforms

Operating Groups

Delivery

Account Teams

Accenture as a Bridge Builder


We are acting as a Bridge Builder in Belgium today

1. Boost Innovation

from within

2. Co-create Innovation Ecosystem

3. Innovationwith Clients


Start building bridges today

[email protected]

@wimdecraene

be.linkedin.com/in/wimdecraene

Accenture Digital building bridges

Business

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