ACCELERATING YOUR BRAND USING SOCIAL MEDIA

MY BRAND IS WHAT I TWEET #MYTH

MY BRAND IS WHAT I FACEBOOK #MYTH

MY BRAND IS MY CHECKINS #MYTH

THEY DETERMINE YOUR BRAND #TRUTH

YOU CANNOT TELL THEM WHAT TO SAY #DOUCHEBAG

EVERYONE IS A CELEBRITY #ASM (AFTER SOCIAL MEDIA)

PERSONAL BRAND = POWER

WE CANNOT NOT MANAGE OUR BRANDS #ASM

HOW TO DO IT? LONG STORY!

CORE TRUTHS

SOCIAL MEDIA HAS NO NEW RECIPES #TRUTH

YOU CANNOT FAKE IT. GET HUMBLE NOW #TRUTH

IT IS HARD HARD WORK. GET READY FOR THE HUSTLE #TRUTH

GET STARTED NOW, CAUSE IT IS #AWESOME

DOING SOCIAL MEDIA BRANDING RIGHT

IT IS ALL ABOUT YOU BABY!

WORK INSIDE OUT. DO NOT START WITH THE TOOLS

YOU

YOU

YOU = MINIMUM VIABLE BRAND

WHAT MAKES YOU REMARKABLE?

MINIMUM VIABLE BRAND = PORTABLE

YOU

AUTHENTIC, POWERFUL, INFLUENTIAL AND PORTABLE BRAND

WHAT IS BRAND GOAL? 3 WORDS

HOW DO YOU MAKE PEOPLE THINK YOU ARE VALUABLE? ->

HOW DO YOU MAKE PEOPLE FEEL YOU ARE AWESOME? <-

HOW DO YOU SUSTAIN THAT OVER TIME? <->

YOU

CONNECTIONS

VALUE

CONV

ERSA

TION

S

Trusted / influential brand

YOU

PUT ON THOSE LISTENING EARS

CONNECTIONS

VALUE

CONV

ERSA

TION

S

LISTENING

Google profile

Flickr

blogsAbout

Facebook

LinkedIn

YouTube

twitter

Trusted / influential brand

RSS searches alerts

WHERE IS YOUR HOMEBASE?

CONNECTIONS

VALUE

CONV

ERSA

TION

S

LISTENING

HOMEBASE

Google profile

Flickr

blogsAbout

Facebook

LinkedIn

YouTube

twitter

Trusted / influential brand

RSS searches alerts

CHOOSE THE TOOLS

WHERE ARE YOUR CUSTOMERS? #TARGET

WHERE ARE YOU?#LEVERAGE

WHAT ARE YOUR NEEDS?#FORMAT #CONTEXT

MATRIX 3-6 TOOLS

Blog Facebook

Twitter YouTube Slideshare

LinkedIn Podcasts

Value Y N Y N Y N N

Connections

Y Y Y N N N N

Conversation

N Y N N N N N

THE FEEDBACK LOOP

MONITOR YOUR BRAND

RSS is your friend

Google Alerts

Twitter search

Social Mention

SEOMoz

Rowfeeder

MEASURE YOUR BRAND

TwitterGraderKloutFollowersEngagementRadian6Rowfeeder

LEVERAGE

HAVING PROBLEMS?

Core product issue?

Core personality issue?

Full of yourself?

Misfiring/target issues?

ADD? Trying too many things?

Consistency

KEEP YOUR SECRETS TO YOURSELF. REALLY.

DOING BRANDING RIGHT

Have a good core productKnow yourselfHave a plan Choose the tools Have a homebaseNever forget the people. It is always the people.Be consistentGive WAY more than you ASKLeverage where you canMonitor your brandMeasure your brand

NOW GO BRAND YOURSELF INTO SOMEONE #AWESOME

THANK YOU (CC)

FLICKRhttp://www.flickr.com/photos/scobleizer/2250735263/sizes/l/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/nanpalmero/4432186135/sizes/l/http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/http://www.flickr.com/photos/l-e-e/2919561589/http://www.flickr.com/photos/nicogenin/3902887881/sizes/l/http://www.flickr.com/photos/hamed/962315433/http://www.flickr.com/photos/johnonolan/5028061409/sizes/l/http://www.flickr.com/photos/29278394@N00/2832173460/#http://www.flickr.com/photos/61577174@N00/363642661/http://www.flickr.com/photos/saad/1968774/sizes/l/http://www.flickr.com/photos/pedrosimoes7/393217457/sizes/l/www.flickr.com/photos/zoglmannk/4039495321/in/photostreamhttp://www.flickr.com/photos/walkadog/3206541859/http://www.flickr.com/photos/nrbelex/454726783/sizes/l/http://www.flickr.com/photos/wandering_angel/3273103049/sizes/l/http://www.flickr.com/photos/matsukawa1971/32851645/sizes/l/http://www.flickr.com/photos/karent/25606301/sizes/o/http://www.flickr.com/photos/moonlightbulb/3338852116/sizes/l/http://www.flickr.com/photos/tmview/2777567783http://www.flickr.com/photos/tambako/3798204195/http://www.flickr.com/photos/metrolibraryarchive/3941539351/http://www.flickr.com/photos/pamhule/4677117650/http://www.flickr.com/photos/track24/2185517005/http://www.flickr.com/photos/heathbar/3869181449/http://www.flickr.com/photos/jox1989/4875427598/sizes/l/in/photostream/’http://www.flickr.com/photos/erase/4636923628/http://www.flickr.com/photos/jek-a-go-go/440119001/sizes/o/

@thinkmaya Maya Bisineerhttp://www.thinkmaya.com